Social Media in Platform Play - how to build social in your product to work for you Sudha Jamthe, Ed Maier and John Lin Sudha Jamthe, [email_address] @sujamthe

Product ---  Platform How to take a technology and make it a platform for developers Strategy Competitive Positioning What not to open what to open – data or process? e.g. Google search API or Y! Search Data Compliance &Legal Target audience Hobbyists, serious developers, developer environment segments or Java, php, python, iphone developer etc) Goals Quantity, Quality, Ecosystem Revenue Opportunity Where to start Web, Social, Mobile

Strategy

Competitive Positioning

What not to open

what to open – data or process?

e.g. Google search API or Y! Search Data

Compliance &Legal

Target audience

Hobbyists, serious developers, developer environment segments or Java, php, python, iphone developer etc)

Goals

Quantity, Quality, Ecosystem

Revenue Opportunity

Where to start

Web, Social, Mobile

Adding Social To Your Product RSS Feeds Build Social Features In Product Integration with Other Social APIs

RSS and ATOM Web Feeds RSS (Really Simple Syndication) Feeds is XML based format used for content distribution and syndication ATOM and RSS are Web Feeds GeoRSS - encode location in RSS feeds. User can subscribe in a reader w/o giving out emails. Offer multiple RSS feeds choices

RSS (Really Simple Syndication) Feeds is XML based format used for content distribution and syndication

ATOM and RSS are Web Feeds

GeoRSS - encode location in RSS feeds.

User can subscribe in a reader w/o giving out emails.

Offer multiple RSS feeds choices

Adding Social Features to Products - Social Friends, Discovery Feeds Vs

Adding Social API Integration Vs 1. Open Standards 2. Sticky Content and Developer Innovation 3.Access to Site Functionality vs. Data Cartoon © http://www.gapingvoid.com

Adding Social APIs Integration - Increases Distribution, Openness of Data

Using Social Media to build Developer Community Share upcoming product roadmap Reward good feedback

Share upcoming product roadmap

Reward good feedback

References http://venturebeat.com/2009/03/12/hulu-jumps-on-the-social-bandwagon-with-hulu-friends/ http://georss.org/ http://discuss.joelonsoftware.com/default.asp?design.4.66625.16 (about RESTful API history) http://www.flickr.com/services/api/ http://wiki.developers.facebook.com/index.php/API http://coolastory.blogspot.com/2009/03/15-similarities-between-twitter-and.html http://twitter.com/twitterapi and @twitterapi

http://venturebeat.com/2009/03/12/hulu-jumps-on-the-social-bandwagon-with-hulu-friends/

http://georss.org/

http://discuss.joelonsoftware.com/default.asp?design.4.66625.16 (about RESTful API history)

http://www.flickr.com/services/api/

http://wiki.developers.facebook.com/index.php/API

http://coolastory.blogspot.com/2009/03/15-similarities-between-twitter-and.html

http://twitter.com/twitterapi and @twitterapi