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Social for competitive intelligence  e bay sudha jamthe
 

Social for competitive intelligence e bay sudha jamthe

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Social Intelligence for Competitive Intelligence

Social Intelligence for Competitive Intelligence

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    Social for competitive intelligence  e bay sudha jamthe Social for competitive intelligence e bay sudha jamthe Presentation Transcript

    • Social Intelligence for Competitive Advantage Sudha Jamthe, Social Media Strategist @sujamthe Oct 30, 2012Prepared for Sentiment Analysis Symposium#SAS12San Francisco
    • My Inspiration for Corporate Social Intelligence The Ability to capture, interpret andact in real time based on signals fromsocial in the context of enterprisedata will become a tremendouscompetitive advantage over time.- Susan Etlinger (@setlinger) of Altimeter Group. @sujamthe
    • THREE LESSONS FROM SOCIAL LISTENING @eBay@sujamthe
    • 1. Look at Sentiment as a whole market and find ourdifferential Coke Vs. Pepsi Sentiments @sujamthe
    • 1. Look at Sentiment as a whole market and find ourdifferential @sujamthe
    • 2. Our customer is unique; Diff from competition’s. Deep Audience Audience Analysis tells you more about your customers Buyers (3 competing Top Locations marketplaces) Sellers Buyers 14% 1. New York 1. London 2. Chicago 2. Chicago 3. France 3. California 48% 4. Dallas 4. New Jersey 5. Michigan 5. New York 38% 6. Nashville 6. Toronto 7. Berlin 7. Maryland 8. London 8. Los Angeles 9. Los Angeles 9. Melbourne 10. San Diego 10. Houston @sujamthe 6
    • 2. Our customer is unique; Diff from competition’s. Competitive Sharer Break Down @docjrt @jjohnson Kred: 671 Influence Followers: 18,238 @mommytx Location: Germany @jjohnson Total Shares: 54 Gender: Male @joe132 Top Communities: Advertising @sujamthe 7
    • 3. Use Competitive Study to benchmark your internalData @sujamthe
    • Key Learnings – Look at competition to make ourself the best1. Look at sentiment as compared to whole market2. Your customer is unqiue– Compare with competition to know YOUR customer.3. Set a benchmark to make sense of internal data. 9 @sujamthe
    • Thank You!Sudha Jamthe@sujamtheSlide Deck on Slideshare:http://www.slideshare.net/sujamthe @sujamthe