Product Management in Facebook Economy Sudha Jamthe http://coolastory.blogspot.com 15 Mar 2008 P-Camp

Facebook Economy Customer in charge Customer  customers independent of company, part of product e.g. user generated content and user's social experience Total Transparency Shorter product life cycles APIs and platforms from everyone - Y!, AOL, Google

Customer in charge

Customer  customers independent of company, part of product e.g. user generated content and user's social experience

Total Transparency

Shorter product life cycles

APIs and platforms from everyone - Y!, AOL, Google

PM 101 for Facebook Apps Define the Product - Customer Definition, Roles and Responsibilities - use cases Develop Product Requirements - PRD and MRD Market Assessment, A/B Testing vs. Multi-Variant Analysis Product Phases and Decisions - A phase gate development strategy Managing the Product Roadmap Launch Plans Canvas Page Invites & Feed Notifications Profile Box

Define the Product - Customer Definition, Roles and Responsibilities - use cases

Develop Product Requirements - PRD and MRD

Market Assessment, A/B Testing vs. Multi-Variant Analysis

Product Phases and Decisions - A phase gate development strategy

Managing the Product Roadmap

Launch Plans

Canvas Page is Customer Landing Page

Canvas Page shows Comparison Leader board

Embed Viral Invites Into App

Profile Box a.Messaging b.Call for action.

Profile Box a.Target to User b. Visually appealing.

Profile Box Ranking and Comparing friends

Q&A Sudha Jamthe Sujamthe at yahoo.com http://coolastory.blogspot.com

Q&A

Sudha Jamthe

Sujamthe at yahoo.com

http://coolastory.blogspot.com