Slideshow Transcript

1. Slide 1: Product Management in Facebook Economy Sudha Jamthe http://coolastory.blogspot.com 15 Mar 2008 P-Camp 15 Mar 2008 Sudha Jamthe at P-Camp 1
2. Slide 2: Facebook Economy • Customer in charge • Customer  customers independent of company, part of product e.g. user generated content and user's social experience • Total Transparency • Shorter product life cycles • APIs and platforms from everyone - Y!, AOL, Google 15 Mar 2008 Sudha Jamthe at P-Camp 2
3. Slide 3: PM 101 for Facebook Apps • Define the Product - Customer Definition, Roles and Responsibilities - use cases • Develop Product Requirements - PRD and MRD Canvas Page • Market Assessment, A/B Testing vs. Multi-Variant Analysis Invites & • Product Phases and Decisions Feed Profile Box - A phase gate development Notifications strategy • Managing the Product Roadmap • Launch Plans 15 Mar 2008 Sudha Jamthe at P-Camp 3
4. Slide 4: Canvas Page is Customer Landing Page 15 Mar 2008 Sudha Jamthe at P-Camp 4
5. Slide 5: Canvas Page shows Comparison Leader board 15 Mar 2008 Sudha Jamthe at P-Camp 5
6. Slide 6: Embed Viral Invites Into App 15 Mar 2008 Sudha Jamthe at P-Camp 6
7. Slide 7: Profile Box a.Messaging b.Call for action. 15 Mar 2008 Sudha Jamthe at P-Camp 7
8. Slide 8: Profile Box a.Target to User b. Visually appealing. 15 Mar 2008 Sudha Jamthe at P-Camp 8
9. Slide 9: Profile Box Ranking and Comparing friends 15 Mar 2008 Sudha Jamthe at P-Camp 9
10. Slide 10: Q&A Sudha Jamthe Sujamthe at yahoo.com http://coolastory.blogspot.com 15 Mar 2008 Sudha Jamthe at P-Camp 10