Social Measurement @eBay     Sudha Jamthe, Social Media Strategist     @sujamthe     Feb 13, 2012Prepared for Social Data ...
My Inspiration for Corporate Social Measurement The Ability to capture, interpret andact in real time based on signals fro...
Organizational ModelHow we work across the company                    PR/MarCom                        m         Social   ...
eBay Social Measurement Framework             Key Business Drivers & Social Business Levers                        Social ...
OUR TWO AREAS OF            FOCUS             ARE@sujamthe
1. SOCIAL COMMERCE MEASUREMENTS @sujamthe
1. SOCIAL COMMERCE MEASUREMENTSFacebook Insights for Commerce & Brand ReachFacebook EdgeRank controls the key tomeasuring ...
1. SOCIAL COMMERCE MEASUREMENTSFacebook Insights for Social Traffic Measurement  Facebook Domain Insights offers key to  r...
2. Social Data Intelligence - Influencer AnalysisSource: @Peoplebrowsr                     Competitive Sharer Break Down  ...
2. Social Data Intelligence: Audience & Competition AnalysisSource: @Peoplebrowsr                   Social Interest Taxono...
Key Learnings – You Are Waking Up a Sleeping Lion1. Be ready for a data   driven org change2. Social Data knows   no bound...
Thank You!Sudha Jamthe@sujamtheSlide Deck on Slideshare:http://www.slideshare.net/sujamtheMy job req: http://bit.ly/social...
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ebay social measurement by Sudha Jamthe at Social data panel at Adobe

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Social Data Measurement at eBay and the overall challenges and lessons learnt with Social Data.

This is my deck from the Social Data @Adobe as part of social media week with @poveromo @lasandrabrill @bechyannbrown @setlinger and @britopian. Love to hear your comments.

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  • Tells me need for Real time monitoring, integration to corporate data AND to be Patient, it needs to build up over time
  • ebay social measurement by Sudha Jamthe at Social data panel at Adobe

    1. 1. Social Measurement @eBay Sudha Jamthe, Social Media Strategist @sujamthe Feb 13, 2012Prepared for Social Data Hub @Adobe GlobalSocial Media Week 2012
    2. 2. My Inspiration for Corporate Social Measurement The Ability to capture, interpret andact in real time based on signals fromsocial in the context of enterprisedata will become a tremendouscompetitive advantage over time.- Susan Etlinger (@setlinger) of Altimeter Group. @sujamthe
    3. 3. Organizational ModelHow we work across the company PR/MarCom m Social Global Social Commerce Social Business Products Analytics (US) Social Business Unit (EU) @sujamthe
    4. 4. eBay Social Measurement Framework Key Business Drivers & Social Business Levers Social Commerce MetricsInternal Social Marketing Social Customer Service External Social Data Social Intelligence Data from social @sujamthe
    5. 5. OUR TWO AREAS OF FOCUS ARE@sujamthe
    6. 6. 1. SOCIAL COMMERCE MEASUREMENTS @sujamthe
    7. 7. 1. SOCIAL COMMERCE MEASUREMENTSFacebook Insights for Commerce & Brand ReachFacebook EdgeRank controls the key tomeasuring the actual reach of Facebookmessages. @sujamthe
    8. 8. 1. SOCIAL COMMERCE MEASUREMENTSFacebook Insights for Social Traffic Measurement Facebook Domain Insights offers key to reaching prospects via Facebook @sujamthe
    9. 9. 2. Social Data Intelligence - Influencer AnalysisSource: @Peoplebrowsr Competitive Sharer Break Down @docjrt @jjohnson Kred: 671 Influence Followers: 18,238 @mommytx Location: Germany @jjohnson Total Shares: 54 Gender: Male @joe132 Top Communities: Advertising @sujamthe 9
    10. 10. 2. Social Data Intelligence: Audience & Competition AnalysisSource: @Peoplebrowsr Social Interest Taxonomy and Audience Analysis Differentiate - Buyers vs. Sellers Buyers (3 competing Top Locations companies) Sellers Buyers 14% 1. New York 1. London 2. Chicago 2. Chicago 3. France 3. California 48% 4. Dallas 4. New Jersey 5. Michigan 5. New York 38% 6. Nashville 6. Toronto 7. Berlin 7. Maryland 8. London 8. Los Angeles 9. Los Angeles 9. Melbourne 10. San Diego 10. Houston @sujamthe 10
    11. 11. Key Learnings – You Are Waking Up a Sleeping Lion1. Be ready for a data driven org change2. Social Data knows no boundaries – Collaborate with global stakeholders3. Be honest about imperfect social data and limitation of technology4. Listen, Learn, Educate from inside & outside the company 11 @sujamthe
    12. 12. Thank You!Sudha Jamthe@sujamtheSlide Deck on Slideshare:http://www.slideshare.net/sujamtheMy job req: http://bit.ly/socialcommerceanalystjob @sujamthe
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