Corporate social media summit june 28 2011

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Companies monitor and track everything on social.

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  • Thanks to zenoferox.blogspot.comImage:Thanks to jscreationzs
  • Corporate social media summit june 28 2011

    1. 1. Social MEdiA STRATEGY: MEASURING SUCCESS TO DRIVE STRATEGY<br />SUDHA JAMTHE, PAYPAL<br />@SUJAMTHE<br />CorporAte SOCIAL MEDIA Conference SAN FRANCISCO<br />JUNE 28, 2011 <br />
    2. 2. KNOW WHY YOU ARE LISTENING<br />@sujamthe #csmsf<br /> 10<br />TWEET: Start with your goals #csmsf<br />Image: Thanks to zenoferox.blogspot.com<br />
    3. 3. @sujamthe #csmsf<br /> 9<br />YOU DEFINE SUCCESS FIRST<br />Reach Engagement Advocacy<br />
    4. 4. Track customers by social life cycle<br />@sujamthe #csmsf<br /> 8<br />
    5. 5. MONITOR and RESPOND WITH REASON<br />@sujamthe #csmsf<br /> 7<br />Tool used: SM2 from Techrigy (Also can use Radian6)<br />
    6. 6. KNOW WHO CAN SCALE YOUR REACH<br />@sujamthe #csmsf<br /> 6<br />Tool used: Socialping.com for Twitter Influencer Report<br />
    7. 7. MEASURE WITH CONSISTENCYSEPARATE MONITORING FROM PUBLISHING <br />@sujamthe #csmsf<br /> 5<br />Tool used: hootsuite (Also can use sprinkler or cotweet)<br />
    8. 8. Take a Holistic LOOK at CONVERSATIONS<br />@sujamthe #csmsf<br /> 4<br />Tool used: Peoplebrowsr Viral Analytics<br />
    9. 9. MEASURE YOUR CompetitioN<br />@sujamthe #csmsf<br /> 3<br />Tool used: Socialnuggets.net for Market Analysis<br />
    10. 10. LIGHT UP YOUR EXISTING WORLD – DON’T WORK in ISOLATION<br />@sujamthe #csmsf<br /> 2<br />Image: Thanks to owner<br />
    11. 11. 1<br />DON’T FORGET: NUMBER DON’T DRIVE STRATEGY, YOU DO<br />@sujamthe #csmsf<br />Image: Thanks to jscreationzs<br />
    12. 12. Q&A <br />Contact:<br />Sudha Jamthe<br />@sujamthe<br />This deck online on Slideshare: <br />http://www.slideshare.net/sujamthe/<br />@sujamthe #csmsf<br />

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