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Suited marketing-ittl-presentation-b2c-mobile-13 may13

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In this presentation, you will learn why you need email marketing, why people open emails, best practices, subject lines, as well as examples of email marketing solutions.

In this presentation, you will learn why you need email marketing, why people open emails, best practices, subject lines, as well as examples of email marketing solutions.

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  • 1. A Small Business Marketing& Website Development CompanyCopyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
  • 2. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com Why You Need Email Marketing Why People Open Emails Best Practices Subject Lines Email Marketing Examples Suited Marketing Services Suited Marketing – Bio, Websites Created Why Choose Suited Marketing – Video Needs Assessment
  • 3. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
  • 4. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comConsumers whoreceive emailmarketing spend 83%more when shopping.(Source: iContact)
  • 5. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com82% of consumersopen email fromcompanies.(Source: Litmus)
  • 6. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comAverage ROI: $44.25for every dollar spent(Source: iContact)
  • 7. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
  • 8. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comOrganization/Company originatedfrom – 64%
  • 9. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comSubject Line –47%
  • 10. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comOffer – 26%
  • 11. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comFirst few linesof body – 14%
  • 12. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
  • 13. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comSaturdays & Sundays– higher open &click –much lowervolume(Source: Experian)
  • 14. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com8 p.m. to 4 a.m. –higher responsesthan 4 a.m. to 12p.m.(Source: Experian)
  • 15. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comPersonalizedemails – CTR16.5% lower thanavg.(Source: Adestra July 2012 Report)
  • 16. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
  • 17. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com“ROI,” “asset,”& “industry”perform lowest(Source: Adestra July 2012 Report)
  • 18. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com30 or fewercharacters – aboveaverage opens &clicks(Source: Adestra July 2012 Report)
  • 19. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comPersonalized –22.2% more likelyto be opened(Source: Adestra July 2012 Report)
  • 20. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comNews-relatedterms better thandiscount-relatedterms
  • 21. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comLess than 10characters – openrate 58%(Source: Informz 2012 Email MarketingBenchmarks Report)
  • 22. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com50-59 characters– open rate 20%(Source: Informz 2012 Email MarketingBenchmarks Report)
  • 23. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com“Snappy” subjectlines – 1-2 wordsperform best(Source: Adestra July 2012 Report)
  • 24. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comwww.suitedmarketing.com
  • 25. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comnew-rules-viral-marketing-ebook-download.suitedmarketing.biz
  • 26. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comsuitedmarketing.com/1shoppingcart/new-rules-viral-marketing-ebook-download.html
  • 27. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com Email Marketing Campaigns Article Writing & Blogging Social Media Management & Marketing Video Development & Marketing Online Workshops “How To” Video Tutorials Website Development Search Engine Optimization Content Management Form & Landing Page Creations Link Building Site Listings Lead Management Website Conversions & Call-to-Actions
  • 28. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com Suited Marketing Bio Video youtu.be/iz1PFyRwMVc Websites Created suitedmarketing.com judeshighenergy.com aarestriping.com insynchealing.com thereserowley.com successteamblog.com
  • 29. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comOur unique process of Educate - Empower - Execute will help ensureyour online success. We give you all the tools you need to besuccessful, we empower you to do what you need to do on yourown, and we are here to guide you through the process. Its that simple.Please fill out the Needs Assessment Form so that we can assessyour current marketing strategies and then create for you acustomized plan to help ensure your success. Remember, the moredetailed information you provide us, the better we will be able to serveyou.
  • 30. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com