Growing Your Business - Suited Marketing - Mobile
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Growing Your Business - Suited Marketing - Mobile Presentation Transcript

  • 1. A Small Business Marketing& Website Development CompanyCopyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
  • 2. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com Buying Customers ―5 Ways‖ Formula Why You Need Email Marketing Email Marketing Best Practices Email Marketing Subject Lines Email Marketing Opening Reasons Suited Email Marketing Call-to-Action Example – Free eBook Download Landing Page Example – Sign Up for FREE eBook Marketing Email Example – Fee eBook Download Email Suited Marketing Services Why Choose Suited Marketing - Bio, Services, Websites Created Why Choose Suited Marketing Video Suited Marketing Needs Assessment
  • 3. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comRevolutionary new rulesfor you to get morecustomers with far lessmoney.- Buying Customers - BradleySugars http://bit.ly/KUlPMT
  • 4. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comWhat if you were guaranteedthat every new customerbuying from you wouldspend the next 5 yearsbuying more products atever higher price points?
  • 5. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comOr you were certainevery dollar spent onyour advertising wouldreturn extra dollars toyou down the road?
  • 6. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comOr you could finallylook at yourmarketing efforts asinvestments, ratherthan expenses?
  • 7. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comFor a lot ofbusinesses, they considerideas like profit per sale orprofit per item, but mostdon’t think about profit percustomer.
  • 8. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com5 Key drivers thatexist in any businesswhich will explodeyour bottom line.
  • 9. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com Generating Leads Converting those leads intocustomers Getting those customers buyingfrom you time and again Average dollar sale Profit margins
  • 10. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
  • 11. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comMost small businesses areviewing the entirety of theirmarketing as an expense andhoping their campaigns willbring in enoughcustomers, instead of beingproactive and knowing whatcampaigns can work profitably.
  • 12. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comOnce you know what youcan spend on acquisitioncost and you begingenerating newcustomers, you have toknow how to keep themcoming back.
  • 13. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comB2B emailsachieved thehighest open ratesat 27.97%.(Source: eConsultancy)
  • 14. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comConsumers whoreceive emailmarketing spend 83%more when shopping.(Source: iContact)
  • 15. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comAverage return onemail marketinginvestment: $44.25for every dollar spent.(Source: iContact)
  • 16. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comAverage orders fromemail marketing rose12.0%, from $160.99in 2011, to $180.25 atthe end of 2012.(Source: Experian)
  • 17. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com82% of consumersopen email fromcompanies.(Source: Litmus)
  • 18. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comEmails issued onSaturdays and Sundayshad higheropen, click, andtransaction rates — butmuch lower volume. (Source:Experian)
  • 19. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comCampaigns issued from8 p.m. to 4 a.m. hadhigher responses thanthe more popular 4 a.m.to 12 p.m. time period.(Source: Experian)
  • 20. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
  • 21. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
  • 22. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comFor B2Bcompanies, subject linesthat contained the terms“money,” “revenue,” and“profit” perform thehighest.(Source: Adestra July 2012 Report)
  • 23. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comSubject lines thatcontained the terms“ROI,” “asset,” and“industry” perform thelowest.(Source: Adestra July 2012 Report)
  • 24. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comSubject lines with 30 orfewer charactersperformed aboveaverage in opens andclicks.(Source: Adestra July 2012 Report)
  • 25. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comPersonalized subject linesare 22.2% more likely to beopened. However,personalized emails had aclick-through rate 16.5%lower than average.(Source: Adestra July 2012 Report)
  • 26. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com64% of people saythey open an emailbecause of thesubject line.(Source: Chadwick Martin Bailey)
  • 27. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comNews-related termsin subject linesperform fair, butbetter than discount-related terms.
  • 28. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comDiscount terms insubject lines generallyperformed belowaverage, with ―sale‖being the outlier.
  • 29. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com Subject lines fewer than 10characters long boasted an openrate of 58%, 38% higher than thenext highest open rate, forsubject lines of 50-59 charactersin length (42%).(Source: Informz 2012 Email MarketingBenchmarks Report)
  • 30. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com “Snappy” subject lines of 1-2words easily performed best ineach of the metrics, while thosewith more than 14 words alsoperformed above average. Allother word count groups skewedclosely to the average.(Source: Adestra July 2012 Report)
  • 31. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com
  • 32. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comwww.suitedmarketing.com
  • 33. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comnew-rules-viral-marketing-ebook-download.suitedmarketing.biz
  • 34. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comsuitedmarketing.com/1shoppingcart/new-rules-viral-marketing-ebook-download.html
  • 35. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com Email Marketing Campaigns Article Writing & Blogging Social Media Management & Marketing Video Development & Marketing Online Workshops “How To” Video Tutorials Website Development Search Engine Optimization Content Management Form & Landing Page Creations Link Building Site Listings Lead Management Website Conversions & Call-to-Actions
  • 36. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com Suited Marketing Bio and Services Video -youtu.be/iz1PFyRwMVc Why Choose Suited Marketing Video -youtu.be/6XvSJYxjn54 Websites Created suitedmarketing.com ellenbradleyganus.com judeshighenergy.com aarestriping.com insynchealing.com thereserowley.com successteamblog.com 4pillarstofreedom.com
  • 37. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.comOur unique process of Educate - Empower - Execute will help ensureyour online success. We give you all the tools you need to besuccessful, we empower you to do what you need to do on yourown, and we are here to guide you through the process. Its that simple.Please fill out the Needs Assessment Form so that we can assessyour current marketing strategies and then create for you acustomized plan to help ensure your success. Remember, the moredetailed information you provide us, the better we will be able to serveyou.
  • 38. Copyright 2009 - 2013. Suited Marketing CompanyAll Rights Reserved. www.suitedmarketing.com