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The Art of Mobile UX Research

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Presentation at the World Usability Day 2010, Michigan State University

Presentation at the World Usability Day 2010, Michigan State University

Published in: Technology, Business
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  • 1. The Art of Mobile User Experience Research Kris Mihalic, PhD World Usability Day 2010, Michigan - Kris Mihalic 1
  • 2. World Usability Day 2010, Michigan - Kris Mihalic 2
  • 3. art1 [ahrt] –noun 1. The quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance. 2. The principles or methods governing any craft or branch of learning. World Usability Day 2010, Michigan - Kris Mihalic 3
  • 4. Understanding Humans World Usability Day 2010, Michigan - Kris Mihalic 4
  • 5. Market Research Opinions, Quantitative Focus groups Surveys Preference interviews Brand awareness/effectiveness Concept testing Ideation World Usability Day 2010, Michigan - Kris Mihalic 5
  • 6. User Experience Research Behaviors, Qualitative Ethnography Card sorting Usability evaluation Task elicitations Cognitive walkthroughs Field studies World Usability Day 2010, Michigan - Kris Mihalic 6
  • 7. World Usability Day 2010, Michigan - Kris Mihalic Academic Research Corporate Research 7
  • 8. Mobile UX Methods Quick and Dirty Lab Studies Field Studies Inspections (Cognitive Walkthrough) On-Device Surveys (+Behavioral Tracking) Quantitative Behavioral Analysis World Usability Day 2010, Michigan - Kris Mihalic 8
  • 9. 3 Pillars of Mobile UX Research Speed Speed Speed World Usability Day 2010, Michigan - Kris Mihalic 9
  • 10. 3 Pillars of Mobile UX Research Speed Flexibility Context World Usability Day 2010, Michigan - Kris Mihalic 10
  • 11. 1. Speed of Execution World Usability Day 2010, Michigan - Kris Mihalic 11 flickr.com/warloofer
  • 12. World Usability Day 2010, Michigan - Kris Mihalic Online Social Game 1 week Web Browser 3 months Wireless Phone 6-18 months Automotiv e 5 years 12
  • 13. Speed of Prototyping Paper Prototypes Touch-screen Systems Competitor Devices World Usability Day 2010, Michigan - Kris Mihalic 13
  • 14. Speed of Recruiting Internal Panels Developer Ecosystem World Usability Day 2010, Michigan - Kris Mihalic 14
  • 15. Speed of Delivering Results Quick Findings Engaging Stakeholders Remote Viewing World Usability Day 2010, Michigan - Kris Mihalic 15
  • 16. World Usability Day 2010, Michigan - Kris Mihalic Example Sharpie Movies 16
  • 17. Example QtQuick/QML World Usability Day 2010, Michigan - Kris Mihalic 17
  • 18. How to achieve speed? Become BFF with Engineers and Designers Invest in mobile prototyping tools Focus on rapid iterations Live the 80-20 rule World Usability Day 2010, Michigan - Kris Mihalic 18
  • 19. 2. Flexibility World Usability Day 2010, Michigan - Kris Mihalic 19 flickr.com/melanieandjohn
  • 20. Fragmentation of Devices Platforms Interaction Hardware Carriers and Costs World Usability Day 2010, Michigan - Kris Mihalic 20
  • 21. (Failing) Environment Reception Facilities Culture World Usability Day 2010, Michigan - Kris Mihalic 21
  • 22. Example Device “Prototyping” World Usability Day 2010, Michigan - Kris Mihalic 22
  • 23. How to deal with flexibility? Focus on the most important platform(s) Be prepared and informed Create strategic constraints World Usability Day 2010, Michigan - Kris Mihalic 23
  • 24. 3. Context World Usability Day 2010, Michigan - Kris Mihalic 24
  • 25. Contextual factors Timing Within the Cycle Context of Use vs. Context of Research Support and Vendors Everyone’s an Expert World Usability Day 2010, Michigan - Kris Mihalic 25
  • 26. Example Video Diaries More at www.qualvu.com/clients/yahoo-three-country-plan World Usability Day 2010, Michigan - Kris Mihalic 26
  • 27. How to be contextually- aware? Understand team and business practices Know your users Choose your partners in crime World Usability Day 2010, Michigan - Kris Mihalic 27
  • 28. World Usability Day 2010, Michigan - Kris Mihalic William. Wanna-have-all-done-yesterday boss extraordinaire, golf aficionado. 28
  • 29. World Usability Day 2010, Michigan - Kris Mihalic Edgar. Usability specialist, UX researcher, prototyper, Stratocaster jammer. 29
  • 30. When is mobile research EASY? World Usability Day 2010, Michigan - Kris Mihalic 30
  • 31. World Usability Day 2010, Michigan - Kris Mihalic Yo, Edgar! We need to figure out how efficient people are using our mobile product compared to the competition? William. 31
  • 32. World Usability Day 2010, Michigan - Kris Mihalic Ok, boss. Let’s invite 16 target users into the lab and observe them use our product as well as products of two top competitors. We’ll measure success rates, time, and errors and compare. Edgar. 32
  • 33. When is mobile research HARD? World Usability Day 2010, Michigan - Kris Mihalic 33
  • 34. World Usability Day 2010, Michigan - Kris Mihalic Hey, Edgar! How do people use mobile phones to search for information and what kind of content are they looking for? How well does our product fulfill their needs? William. 34
  • 35. World Usability Day 2010, Michigan - Kris Mihalic Hmm, ok. I’m up for a challenge! How about we do a one-month field study with 10 users using daily reporting via voicemails, SMS mini-surveys, and mobile photos? We’ll do pre-, midpoint- , and final interviews with each participants as well. Edgar. 35
  • 36. ROI of UX Research Optimize for the “sweet spot” World Usability Day 2010, Michigan - Kris Mihalic 36
  • 37. mobile ux research1 [moh-buhl yoo eks ree-surch] –noun 1. The art of selecting the right methods, skillfully combining or adapting them while adhering to time and resource constraints with the goal of supporting and driving business decisions. World Usability Day 2010, Michigan - Kris Mihalic 37
  • 38. Kris Mihalic, PhD Nokia @suikris World Usability Day 2010, Michigan - Kris Mihalic 38 flickr.com/hryckowian

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