The Art of Mobile User
Experience Research
Kris Mihalic, PhD
World Usability Day 2010, Michigan - Kris Mihalic 1
World Usability Day 2010, Michigan - Kris Mihalic 2
art1
[ahrt]
–noun
1. The quality, production, expression, or realm,
according to aesthetic principles, of what is
beautifu...
Understanding Humans
World Usability Day 2010, Michigan - Kris Mihalic 4
Market Research
Opinions, Quantitative
Focus groups
Surveys
Preference interviews
Brand awareness/effectiveness
Concept te...
User Experience Research
Behaviors, Qualitative
Ethnography
Card sorting
Usability evaluation
Task elicitations
Cognitive ...
World Usability Day 2010, Michigan - Kris Mihalic
Academic
Research
Corporate
Research
7
Mobile UX Methods
Quick and Dirty
Lab Studies
Field Studies
Inspections (Cognitive Walkthrough)
On-Device Surveys (+Behavi...
3 Pillars of Mobile UX
Research
Speed
Speed
Speed
World Usability Day 2010, Michigan - Kris Mihalic 9
3 Pillars of Mobile UX
Research
Speed
Flexibility
Context
World Usability Day 2010, Michigan - Kris Mihalic 10
1. Speed of Execution
World Usability Day 2010, Michigan - Kris Mihalic 11
flickr.com/warloofer
World Usability Day 2010, Michigan - Kris Mihalic
Online
Social
Game
1 week
Web
Browser
3 months
Wireless
Phone
6-18
month...
Speed of Prototyping
Paper Prototypes
Touch-screen Systems
Competitor Devices
World Usability Day 2010, Michigan - Kris Mi...
Speed of Recruiting
Internal
Panels
Developer Ecosystem
World Usability Day 2010, Michigan - Kris Mihalic 14
Speed of Delivering Results
Quick Findings
Engaging Stakeholders
Remote Viewing
World Usability Day 2010, Michigan - Kris ...
World Usability Day 2010, Michigan - Kris Mihalic
Example
Sharpie Movies
16
Example
QtQuick/QML
World Usability Day 2010, Michigan - Kris Mihalic 17
How to achieve speed?
Become BFF with Engineers and
Designers
Invest in mobile prototyping tools
Focus on rapid iterations...
2. Flexibility
World Usability Day 2010, Michigan - Kris Mihalic 19
flickr.com/melanieandjohn
Fragmentation of Devices
Platforms
Interaction
Hardware
Carriers and Costs
World Usability Day 2010, Michigan - Kris Mihal...
(Failing) Environment
Reception
Facilities
Culture
World Usability Day 2010, Michigan - Kris Mihalic 21
Example
Device “Prototyping”
World Usability Day 2010, Michigan - Kris Mihalic 22
How to deal with flexibility?
Focus on the most important
platform(s)
Be prepared and informed
Create strategic constraint...
3. Context
World Usability Day 2010, Michigan - Kris Mihalic 24
Contextual factors
Timing Within the Cycle
Context of Use vs. Context of
Research
Support and Vendors
Everyone’s an Expert...
Example
Video Diaries
More at www.qualvu.com/clients/yahoo-three-country-plan
World Usability Day 2010, Michigan - Kris Mi...
How to be contextually-
aware?
Understand team and business
practices
Know your users
Choose your partners in crime
World ...
World Usability Day 2010, Michigan - Kris Mihalic
William.
Wanna-have-all-done-yesterday boss
extraordinaire, golf aficion...
World Usability Day 2010, Michigan - Kris Mihalic
Edgar.
Usability specialist, UX researcher, prototyper,
Stratocaster jam...
When is mobile research
EASY?
World Usability Day 2010, Michigan - Kris Mihalic 30
World Usability Day 2010, Michigan - Kris Mihalic
Yo, Edgar!
We need to figure out how
efficient people are using our
mobi...
World Usability Day 2010, Michigan - Kris Mihalic
Ok, boss.
Let’s invite 16 target users into
the lab and observe them use...
When is mobile research
HARD?
World Usability Day 2010, Michigan - Kris Mihalic 33
World Usability Day 2010, Michigan - Kris Mihalic
Hey, Edgar!
How do people use mobile
phones to search for information
an...
World Usability Day 2010, Michigan - Kris Mihalic
Hmm, ok. I’m up for a
challenge!
How about we do a one-month
field study...
ROI of UX Research
Optimize for the “sweet spot”
World Usability Day 2010, Michigan - Kris Mihalic 36
mobile ux research1
[moh-buhl yoo eks ree-surch]
–noun
1. The art of selecting the right methods,
skillfully combining or ...
Kris Mihalic, PhD
Nokia
@suikris
World Usability Day 2010, Michigan - Kris Mihalic 38
flickr.com/hryckowian
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The Art of Mobile UX Research

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The Art of Mobile UX Research

  1. 1. The Art of Mobile User Experience Research Kris Mihalic, PhD World Usability Day 2010, Michigan - Kris Mihalic 1
  2. 2. World Usability Day 2010, Michigan - Kris Mihalic 2
  3. 3. art1 [ahrt] –noun 1. The quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance. 2. The principles or methods governing any craft or branch of learning. World Usability Day 2010, Michigan - Kris Mihalic 3
  4. 4. Understanding Humans World Usability Day 2010, Michigan - Kris Mihalic 4
  5. 5. Market Research Opinions, Quantitative Focus groups Surveys Preference interviews Brand awareness/effectiveness Concept testing Ideation World Usability Day 2010, Michigan - Kris Mihalic 5
  6. 6. User Experience Research Behaviors, Qualitative Ethnography Card sorting Usability evaluation Task elicitations Cognitive walkthroughs Field studies World Usability Day 2010, Michigan - Kris Mihalic 6
  7. 7. World Usability Day 2010, Michigan - Kris Mihalic Academic Research Corporate Research 7
  8. 8. Mobile UX Methods Quick and Dirty Lab Studies Field Studies Inspections (Cognitive Walkthrough) On-Device Surveys (+Behavioral Tracking) Quantitative Behavioral Analysis World Usability Day 2010, Michigan - Kris Mihalic 8
  9. 9. 3 Pillars of Mobile UX Research Speed Speed Speed World Usability Day 2010, Michigan - Kris Mihalic 9
  10. 10. 3 Pillars of Mobile UX Research Speed Flexibility Context World Usability Day 2010, Michigan - Kris Mihalic 10
  11. 11. 1. Speed of Execution World Usability Day 2010, Michigan - Kris Mihalic 11 flickr.com/warloofer
  12. 12. World Usability Day 2010, Michigan - Kris Mihalic Online Social Game 1 week Web Browser 3 months Wireless Phone 6-18 months Automotiv e 5 years 12
  13. 13. Speed of Prototyping Paper Prototypes Touch-screen Systems Competitor Devices World Usability Day 2010, Michigan - Kris Mihalic 13
  14. 14. Speed of Recruiting Internal Panels Developer Ecosystem World Usability Day 2010, Michigan - Kris Mihalic 14
  15. 15. Speed of Delivering Results Quick Findings Engaging Stakeholders Remote Viewing World Usability Day 2010, Michigan - Kris Mihalic 15
  16. 16. World Usability Day 2010, Michigan - Kris Mihalic Example Sharpie Movies 16
  17. 17. Example QtQuick/QML World Usability Day 2010, Michigan - Kris Mihalic 17
  18. 18. How to achieve speed? Become BFF with Engineers and Designers Invest in mobile prototyping tools Focus on rapid iterations Live the 80-20 rule World Usability Day 2010, Michigan - Kris Mihalic 18
  19. 19. 2. Flexibility World Usability Day 2010, Michigan - Kris Mihalic 19 flickr.com/melanieandjohn
  20. 20. Fragmentation of Devices Platforms Interaction Hardware Carriers and Costs World Usability Day 2010, Michigan - Kris Mihalic 20
  21. 21. (Failing) Environment Reception Facilities Culture World Usability Day 2010, Michigan - Kris Mihalic 21
  22. 22. Example Device “Prototyping” World Usability Day 2010, Michigan - Kris Mihalic 22
  23. 23. How to deal with flexibility? Focus on the most important platform(s) Be prepared and informed Create strategic constraints World Usability Day 2010, Michigan - Kris Mihalic 23
  24. 24. 3. Context World Usability Day 2010, Michigan - Kris Mihalic 24
  25. 25. Contextual factors Timing Within the Cycle Context of Use vs. Context of Research Support and Vendors Everyone’s an Expert World Usability Day 2010, Michigan - Kris Mihalic 25
  26. 26. Example Video Diaries More at www.qualvu.com/clients/yahoo-three-country-plan World Usability Day 2010, Michigan - Kris Mihalic 26
  27. 27. How to be contextually- aware? Understand team and business practices Know your users Choose your partners in crime World Usability Day 2010, Michigan - Kris Mihalic 27
  28. 28. World Usability Day 2010, Michigan - Kris Mihalic William. Wanna-have-all-done-yesterday boss extraordinaire, golf aficionado. 28
  29. 29. World Usability Day 2010, Michigan - Kris Mihalic Edgar. Usability specialist, UX researcher, prototyper, Stratocaster jammer. 29
  30. 30. When is mobile research EASY? World Usability Day 2010, Michigan - Kris Mihalic 30
  31. 31. World Usability Day 2010, Michigan - Kris Mihalic Yo, Edgar! We need to figure out how efficient people are using our mobile product compared to the competition? William. 31
  32. 32. World Usability Day 2010, Michigan - Kris Mihalic Ok, boss. Let’s invite 16 target users into the lab and observe them use our product as well as products of two top competitors. We’ll measure success rates, time, and errors and compare. Edgar. 32
  33. 33. When is mobile research HARD? World Usability Day 2010, Michigan - Kris Mihalic 33
  34. 34. World Usability Day 2010, Michigan - Kris Mihalic Hey, Edgar! How do people use mobile phones to search for information and what kind of content are they looking for? How well does our product fulfill their needs? William. 34
  35. 35. World Usability Day 2010, Michigan - Kris Mihalic Hmm, ok. I’m up for a challenge! How about we do a one-month field study with 10 users using daily reporting via voicemails, SMS mini-surveys, and mobile photos? We’ll do pre-, midpoint- , and final interviews with each participants as well. Edgar. 35
  36. 36. ROI of UX Research Optimize for the “sweet spot” World Usability Day 2010, Michigan - Kris Mihalic 36
  37. 37. mobile ux research1 [moh-buhl yoo eks ree-surch] –noun 1. The art of selecting the right methods, skillfully combining or adapting them while adhering to time and resource constraints with the goal of supporting and driving business decisions. World Usability Day 2010, Michigan - Kris Mihalic 37
  38. 38. Kris Mihalic, PhD Nokia @suikris World Usability Day 2010, Michigan - Kris Mihalic 38 flickr.com/hryckowian

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