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                  <span class="slideshow-title" style="font-size:14px;">Think Small to Get Big</span><br />
                  From: <a href="http://www.slideshare.net/suhit" class="slideshow-author">suhit</a>,
                  <span class="ago">2 years ago</span><br /><br />
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suhit said 2 years Edit Delete

Full powerpoint available at http://bnoopy.typepad.com/bnoopy/2005/03/the_long_tail_o....

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Think Small to Get Big

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Slide 1: Thinking Small to Get Big The long tail of software
Slide 2: Excite Query Sex Distribution Mp3 Britney Spears 3% 97% 1,000X 10 1000 10,000,000
Slide 3: Excite didn’t figure out how to make a business out of 97% of our traffic volume
Slide 4: Google Did. $50bn anyone? An efficient marketplace for advertisers to reach SMALL audiences.
Slide 5: Total Inventory (songs) Total Inventory (books) 2,300,000 735,000 130,000 39,000 Amazon Barnes & Noble Rhapsody Walmart Total Inventory (movies) 25,000 3,000 Netflix Blockbuster
Slide 6: Rhapsody Amazon % Sales from Long Tail % Sales from Long Tail 22% 43% 57% 78% Netflix % Sales from Long Tail 20% 80%
Slide 7: Every single iTunes song has been bought at least once
Slide 8: The transformative businesses are going to operate in and monetize the long tail

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