Think Small to Get Big
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Think Small to Get Big - Presentation Transcript
- Thinking Small to Get Big The long tail of software
- 10 1000 Sex Mp3 Britney Spears 1,000X 3% 97% Excite Query Distribution 10,000,000
- Excite didn’t figure out how to make a business out of 97% of our traffic volume
- Google Did. $50bn anyone? An efficient marketplace for advertisers to reach SMALL audiences.
- Every single iTunes song has been bought at least once
- The transformative businesses are going to operate in and monetize the long tail
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