INTRODUCTION TO ECOMMERCE
Brief History
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1970s: Electronic Funds Transfer (EFT)
Used by the banking industry to exchange acc...
E- Commerce

VS
E - Business
E - Commerce
 buying and selling of

products or services
over electronic systems
such as the Internet and
other computer...
E - Business
 E-business involves business

processes spanning the entire
value chain:
electronic purchasing and
supply c...
Advantages and Disadvantages
 Ware housing
 Inventory
 Handling costs

 Soft products

•
•
•
•

Trust and Reliability
...
Sample E – Commerce Applications
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Supply chain management
Procurement and purchase
Video on demand
Home ...
Types of e-commerce
 business-to-business (B2B)
 business-to-consumer (B2C)
 business-to-employee (B2E)

 business-to-...
 Business-to-Business (B2B) is a term

commonly used to describe commerce
transactions between businesses like the one
be...
 Consumer-to-consumer (or C2C) electronic

commerce involves the electronicallyfacilitated transactions between consumers...
 Government-to-Business (abbreviated G2B)

is the online non-commercial interaction
between local and central government ...
 Government-to-Government (abbreviated

G2G) is the online non-commercial
interaction between Government
organisations, d...
 Consumer-to-business (C2B) is an electronic

commerce business model in which
consumers (individuals) offer products and...
Internet Usage and Population
Statistics
Building a e-business
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Learn what it means to join e-business revolution
Find your unique place in the e...
Learn what it means to join ebusiness revolution
 What is the reach of internet audience of your

target group?
 What is...
Learn what it means to join
e-business revolution
 Reasons
 Offers a huge potential audience for your

service/product
...
Find your unique place in
the e-business market
 Offer wide range of products and services
 Offer better quality product...
Find your unique place in
the e-business market
 Offer reliable warranty's
 Offer greater expertise than competitors

 ...
Shape your e-business idea
 Small E-Business Project
 Medium Sized E-Business Project

 The Large Scale E-Business Proj...
Investigate your Competitors
 Use search engines to search
 Select likely competitors and save their

contact info
 See...
Investigate your Competitors
 Take notes based on three criteria
 Best practices, common practices, bad practices

 Jud...
Formalize and Conceptually
test your idea
 Basic business idea
 Description of products and services

 Plan to conduct ...
Protect Your Business Concept
 Evaluate your need for patent and copyrights
 Copyright gives the creator of the work own...
Build a fast and functional
website
 Getting your domain name
 Qualities of a great domain name
 Easy to remember
 Sho...
Build a fast and functional
website
 Focusing on your customer needs ( Likes )
 Fast loading

 Clear picture
 Professi...
Build a fast and functional
website
 Focusing on your customer needs (dislikes )
 Slow loading Graphics

 Browser incom...
Build a fast and functional
website
 Do it yourself
 You don’t have to be an html guru
 Publisher/frontpage

 Outsourc...
Market Your E-Business
 Banner ads
 Beyond Banner ads
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Barter and exchange of advertisement links
Involv...
Build your business team
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How to spot management pitfalls and disaster
How to hire effectively and legal...
Manage your E business team
 Four components of the involvement factor
 The needs component
 Need for achievement
 Nee...
Protecting your business
from theft and fraud
 Establish policies
 Educate employees about policies

 Install video sur...
Enhance the business model
and design
 Evaluate your people
 Setting ambiguous but attainable targets

 Track your cust...
Online Education / Education on demand
 Five important reasons for online education
 Modern education lacks age homogene...
Two types of instructions
 Synchronous(face to face interaction, either

class room or through teleconferencing)
 Asynch...
Online Education Terminology
 online learning
 E- Learning

 distance education
 distance learning
 technology-based ...
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Ecommerce

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Ecommerce

  1. 1. INTRODUCTION TO ECOMMERCE
  2. 2. Brief History             1970s: Electronic Funds Transfer (EFT) Used by the banking industry to exchange account information over secured networks Late 1970s and early 1980s: Electronic Data Interchange (EDI) for e-commerce within companies Used by businesses to transmit data from one business to another 1990s: the World Wide Web on the Internet provides easyto-use technology for information publishing and dissemination Cheaper to do business (economies of scale) Enable diverse business activities (economies of scope)
  3. 3. E- Commerce VS E - Business
  4. 4. E - Commerce  buying and selling of products or services over electronic systems such as the Internet and other computer networks
  5. 5. E - Business  E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners
  6. 6. Advantages and Disadvantages  Ware housing  Inventory  Handling costs  Soft products • • • • Trust and Reliability No Physical presence Network security issues Payment Frauds
  7. 7. Sample E – Commerce Applications          Supply chain management Procurement and purchase Video on demand Home shopping – ebay, Future bazaar. Remote banking – SBI, HDFC Online marketing – google, yahoo Interactive games – zapaak Information on demand – send space Ticket booking – bus, movie, train IRCTC
  8. 8. Types of e-commerce  business-to-business (B2B)  business-to-consumer (B2C)  business-to-employee (B2E)  business-to-government (B2G)  government-to-business (G2B)  government-to-government (G2G)  government-to-citizen (G2C)  consumer-to-consumer (C2C)  consumer-to-business (C2B)
  9. 9.  Business-to-Business (B2B) is a term commonly used to describe commerce transactions between businesses like the one between a manufacturer and a wholesaler or a wholesaler and a retailer i.e both the buyer and the seller are business entity  Business-to-consumer (B2C) describes activities of businesses serving end consumers with products and/or services.
  10. 10.  Consumer-to-consumer (or C2C) electronic commerce involves the electronicallyfacilitated transactions between consumers through some third party. A common example is the online auction.  Business-to-employee (B2E) electronic commerce uses an intrabusiness network which allows companies to provide products and/or services to their employees. Typically, companies use B2E networks to automate employee-related corporate processes. - Online insurance policy management
  11. 11.  Government-to-Business (abbreviated G2B) is the online non-commercial interaction between local and central government and the commercial business sector. For example govt auctions.  Government-to-Citizen (abbreviated G2C) is the online non-commercial interaction between local and central Government and private individuals, rather than the commercial business – paying tax etc
  12. 12.  Government-to-Government (abbreviated G2G) is the online non-commercial interaction between Government organisations, departments, and authorities and other Government organisations, departments, and authorities. Internal facing - joining up a single Governments departments, agencies, organisations and authorities External facing - joining up multiple Governments IS systems
  13. 13.  Consumer-to-business (C2B) is an electronic commerce business model in which consumers (individuals) offer products and services to companies and the companies pay them. This business model is a complete reversal of traditional business model where companies offer goods and services to consumers
  14. 14. Internet Usage and Population Statistics
  15. 15. Building a e-business          Learn what it means to join e-business revolution Find your unique place in the e-business market Shape your e-business idea Investigate your e-business competition Formalize and conceptually test business idea Build a fast and functional website Market your e-business Find a trading community support syour e-business Continuous improvement
  16. 16. Learn what it means to join ebusiness revolution  What is the reach of internet audience of your target group?  What is the amount spend by your target group on web  What is the share of advertisement in your target group  What is the primary way of advertisement  SEO, Internet Marketing, Advertisements.
  17. 17. Learn what it means to join e-business revolution  Reasons  Offers a huge potential audience for your service/product  Barriers to entry are remarkably low  The future of internet business are much higher  Hard thinking and carefull planning in internet can pay off big
  18. 18. Find your unique place in the e-business market  Offer wide range of products and services  Offer better quality products and services  Offer better prices and better terms  Offer easier ordering processes  Offer quicker shopping  Offer desirable bonus ( airlines )  Offer personal attention and service
  19. 19. Find your unique place in the e-business market  Offer reliable warranty's  Offer greater expertise than competitors  Maintain testimonials  Maintain customer satisfaction records and improve.
  20. 20. Shape your e-business idea  Small E-Business Project  Medium Sized E-Business Project  The Large Scale E-Business Project
  21. 21. Investigate your Competitors  Use search engines to search  Select likely competitors and save their contact info  Seek out associations that list companies in your business area  Prioritize your investigate based their success  Do intensive investigation on top ten competitive websites
  22. 22. Investigate your Competitors  Take notes based on three criteria  Best practices, common practices, bad practices  Judge the success of primary competitors  Summarize your data.  Understand.
  23. 23. Formalize and Conceptually test your idea  Basic business idea  Description of products and services  Plan to conduct your business  Plan to market your business  Plan the revenue generation model  Formalize the management  Attract seed capital.
  24. 24. Protect Your Business Concept  Evaluate your need for patent and copyrights  Copyright gives the creator of the work ownership of it for 28 years  A trade secret is a form of intellectual property developed by its own resources not from publicly available information  A patent gives the holder the right to determine the use and financial royalties for a period of 17 years  Insure yourself against disaster and fraud (insuretrust.com)
  25. 25. Build a fast and functional website  Getting your domain name  Qualities of a great domain name  Easy to remember  Should not be easily misspelled or confused  Should fit your business
  26. 26. Build a fast and functional website  Focusing on your customer needs ( Likes )  Fast loading  Clear picture  Professional, Creative flair  Easy navigation  Contact information  Useful links  Balance between graphics and content
  27. 27. Build a fast and functional website  Focusing on your customer needs (dislikes )  Slow loading Graphics  Browser incompatibility  No Proper Roadmap
  28. 28. Build a fast and functional website  Do it yourself  You don’t have to be an html guru  Publisher/frontpage  Outsource        Choose an experienced webdesigner Choose a webdesigner you can visit in person Don’t rush to get a firm price Take suggestions Let him know your budget Have good interpersonal skills Find the right host
  29. 29. Market Your E-Business  Banner ads  Beyond Banner ads         Barter and exchange of advertisement links Involve in link exchange Email messages E news letter List your business with search engines Join a mall Give something away Brand your website everywhere you can
  30. 30. Build your business team          How to spot management pitfalls and disaster How to hire effectively and legally How to meld a diversity of talents in single team How to competitive salary info Find, evaluate and hire a consultant When to consider to increase staff How to motivate yourself and employees How to maintain employee integrity How to manage knowledge and change in your business
  31. 31. Manage your E business team  Four components of the involvement factor  The needs component  Need for achievement  Need for power  Need for affiliation  The expectancy component  The equity component  The attitude component
  32. 32. Protecting your business from theft and fraud  Establish policies  Educate employees about policies  Install video surviellance
  33. 33. Enhance the business model and design  Evaluate your people  Setting ambiguous but attainable targets  Track your customer satisfaction  Myth1 – I can tell when my customers are satisfied  Myth2 – My cust will me when there is prob  Myth3- my employees will inform me.  Keep your site fresh
  34. 34. Online Education / Education on demand  Five important reasons for online education  Modern education lacks age homogeneity, you will find     youth, middle aged or retired seniors Continuous business education is necessary as companies educate their employees on news, events, latest technology, what gives better environment than 24 hour online edu. Education and entertainment are converging ( Edutainment) with visual elements. Delivery of educational instruction changed, here student will dictate when and where he or she want Electronic access to online database and library catalogs, eliminating the need of much book references.
  35. 35. Two types of instructions  Synchronous(face to face interaction, either class room or through teleconferencing)  Asynchronous (between faculty and students via email, bulletin boards, electronic publishing)
  36. 36. Online Education Terminology  online learning  E- Learning  distance education  distance learning  technology-based training  web-based training  computer-based training (generally thought of as learning from a CD-ROM)

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