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Heinz was founded by Henry John Heinz in 1869 in
The founder was child of immigrants of German descent.
The company was bankrupted in 1875 but founded another
company on the following year.
The company continue to grow in 1888.
First product was tomato ketchup.
Existing brand for three centuries, 19th Century, 20th
Century, and 21st Century
Brands that survive during important world events e.g.
Long Depression, World War, Industrial Revolution, etc.
Sells its tuna, pet food and baby-food businesses to Del Monte, reducing revenue by 20%
After a six-month proxy battle, investor Nelson Peltz wins two seats on Heinz’s board.
The former Heinz factory -- now loft apartments -- in Pittsburgh's North Side in
February 2013. (Jason Cohn/Reuters)
Heinz agrees to $28 billion takeover by Berkshire Hathaway and 3G Capital.
The Wall Street Journal