Business History: A History of Heinz

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case study : Heinz

case study : Heinz

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  • 1. Nur Suhaili Ramli University of York, UK
  • 2.  Heinz was founded by Henry John Heinz in 1869 in Sharpsburg, Pennsylvania.  The founder was child of immigrants of German descent.  The company was bankrupted in 1875 but founded another company on the following year.  The company continue to grow in 1888.  First product was tomato ketchup.  Existing brand for three centuries, 19th Century, 20th Century, and 21st Century  Brands that survive during important world events e.g. Long Depression, World War, Industrial Revolution, etc.
  • 3. Heinz advertisement in the 19th century
  • 4. Henry John Heinz and L. Clarence Noble launch Heinz & Noble; Mr. Heinz serves as CEO. Their first product is horseradish. Mr. Heinz (H.J. Heinz Co.)
  • 5. Introduces the first commercial-grade ketchup in U.S.
  • 6. H.J. Heinz Company is incorporated in Pennsylvania. Capping and packaging in the Heinz factory around 1901. (Fotosearch/Getty Images)
  • 7. Howard Heinz, the founder’s son, adds ready-to-eat soups and baby foods during the Depression.
  • 8. Jack Heinz II, founder’s grandson, takes company public on New York Stock Exchange. Heinz's Pittsburgh plant in 1937. (Associated Press)
  • 9. Buys tuna producer StarKist Foods.
  • 10. Buys frozen-potato company Ore-Idea Foods.
  • 11. First non-family member named CEO.
  • 12. Heinz introduces the first individual foil ketchup packet. Heinz ketchup packets at a fast-f restaurant in Omaha, Neb., 2006. (Nati Harnik/Associated Press)
  • 13. Annual sales reach $1 billion.
  • 14. Buys Weight Watchers.
  • 15. Anthony O’Reilly is named CEO and pushes global growth.
  • 16. Heinz introduces the first squeezable plastic bottle for ketchup.
  • 17. Current CEO William Johnson takes over for O’Reilly, as the company’s sixth CEO.
  • 18. Sells Weight Watchers classroom business but keeps the frozen-food line.
  • 19. Brief merger talks with Bestfoods go nowhere.
  • 20. Sells its tuna, pet food and baby-food businesses to Del Monte, reducing revenue by 20%
  • 21. After a six-month proxy battle, investor Nelson Peltz wins two seats on Heinz’s board. The former Heinz factory -- now loft apartments -- in Pittsburgh's North Side in February 2013. (Jason Cohn/Reuters)
  • 22. Heinz agrees to $28 billion takeover by Berkshire Hathaway and 3G Capital.
  • 23.  The Wall Street Journal  Heinz  304578304400698917858.html