BAEB601               RESEARCH METHODOLOGY           CHAPTER 1 (PART 2)         INTRODUCTION TO RESEARCHPREPARED BY:Nur Su...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCH  Chapter Aims                                                                ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHProblem Statement                                                             ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHProcess of Problem Definition                                                 ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHDiscover the decision maker’s objectives                                      ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHUnderstand the background of the problem                                      ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHIsolate and identify the problem                                              ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHDetermine the unit of analysis                                                ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHDetermine the relevant variables                                              ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHClarity in Research Questions and Hypotheses                                  ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHHypotheses                                                                    ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHResearch Objective                                                            ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHExamples of Research Objectives                                               ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHExamples of Research Questions                                                ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHExamples of Hypotheses                                                        ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHRelationship Between Research Objectives, Research Questions,Hypothesis –VERY ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHTypes of Business Research                                                    ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHTypes of Business Research                                                    ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHResearch Proposal                                                             ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCH                                                                              ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHFormat in Chapter 1                                                           ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHFormat in Chapter 1                                                           ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHFormat in Chapter 1                                                           ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHFormat in Chapter 1                                                           ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHSource of download                                                            ...
CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHProject - Checklist for Chapter 1                                             ...
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BAEB601 Chapter 1(part 2): Introduction to Research Methodology

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BAEB601 Chapter 1(part 2): Introduction to Research Methodology

  1. 1. BAEB601 RESEARCH METHODOLOGY CHAPTER 1 (PART 2) INTRODUCTION TO RESEARCHPREPARED BY:Nur Suhaili RamliSchool of Marketing andEntrepreneurship (SoME)FACULTY OF BUSINESS AND MANAGEMENT
  2. 2. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCH Chapter Aims TOPIC This chapter aims to: 1.Define the importance of research as a management decision-making tool; 2.Define research 3.Differentiate between basic and applied research; 4.Define meaning of theory 5.Discuss the term concept, proposition, variables and hypothesis; 6.Classify research as exploratory research, descriptive research and causal research. 7.List the stages in the business research process Slide 2 of 17 Topics
  3. 3. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHProblem Statement TOPIC Identify the scenarios Issues that lead to the formulation of the problem statement Slide 3 of 17
  4. 4. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHProcess of Problem Definition TOPIC Discover the Understand the Isolate and decision background of identify the maker’s the problem problem objectives State the research Determine the Determine the questions and relevant unit of analysis research variables objectives Slide 4 of 17
  5. 5. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHDiscover the decision maker’s objectives TOPIC MUST have a clear understanding of MUST attempt to the purpose of satisfy the decision undertaking the maker’s objectives research. Slide 5 of 17
  6. 6. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHUnderstand the background of the problem TOPIC The background of the problem is vital A situation analysis is the logical first step in defining Analysis problem involve the informal gathering of background information Slide 6 of 17
  7. 7. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHIsolate and identify the problem TOPIC Anticipating the many influences and dimensions of a problem is impossible for any researcher. Certain occurrences that appear to be the problem may only be symptoms of a deeper problem. Slide 7 of 17
  8. 8. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHDetermine the unit of analysis TOPIC MUST specify the unit of analysis Will the individual consumer be the source of information? Industries, organization, departments or individual may be the focus data collection and analysis. Slide 8 of 17
  9. 9. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHDetermine the relevant variables TOPIC A variable is a quality that can exhibit In statistical analysis, a differences in value, variable is identified by a usually magnitude or symbol such as X, Y. strength A category or Example: classificatory variable Gender – Male or has a limited number of Female, Age – 20‟s, 30‟s distinct variables Income – Low, Middle, High Slide 9 of 17
  10. 10. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHClarity in Research Questions and Hypotheses TOPIC Research question should be specific, clear, and accompanied by a well formulated hypothesis. Hypothesis is an unproven proposition or possible solution to a problem. In its simplest form, a hypothesis is a guess! Null Hypothesis (H0) Alternate Hypothesis (H1) Problem and Hypothesis are similar. Both state relationship. BUT Problems are interrogative, Hypotheses are declarative and more specific to testing. Slide 10 of 17
  11. 11. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHHypotheses TOPIC  A hypothesis can be defined as a logically conjectured relationship between two or more variable expressed in the form of a testable statement.  There are TWO (2) important hypothesis in quantitative research. 1. Null Hypothesis (H0) 2. Alternate Hypothesis (H1) Null hypothesis is typically corresponds to a general or default position. For example, the null hypothesis might be that there is no relationship between two measured phenomena or that a potential treatment has no effect. It is important to understand that the null hypothesis can never be proven. Alternate hypothesis is a definite statement of the relationship between two variables. The hypothesis which is accepted when the null hypothesis has been rejected is called the alternative hypothesis. Slide 11 of 17
  12. 12. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHResearch Objective TOPIC Research objective is the researcher‟s version of the business problem. Research objective is derived from the problem definition. Research objective explain the purpose of research in measureable terms as well as defining what standard the research should accomplish. Research objective should be limited to a manageable number so that each one can be addressed fully. Slide 12 of 17
  13. 13. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHExamples of Research Objectives TOPIC  The example of Research Objectives: 1. To identify the factors of social problem among teenagers in Kuala Lumpur. 2. To investigate the effects of smoking among youngster in Malacca town. 3. To prepare an effective business plan to expand the business. Tips: Simple and concise statement. Clear and understandable Direct and straight to the point Slide 13 of 17
  14. 14. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHExamples of Research Questions TOPIC  Example of Research Questions: 1. What are the factors that contribute to social problem among teenagers in Kuala Lumpur? 2. Why are some people decided to jump into business? 3. How can environment influence this problem? Tips:  Simple and concise statement.  Statement must end with question mark (?)  Direct and understandable. Slide 14 of 17
  15. 15. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHExamples of Hypotheses TOPIC  Examples of Hypotheses: 1. Hypothesis 1: Health H0: Smoking not contribute to bad health. H1: Smoking contribute to bad health. 2. Hypothesis 2: Environment H0: Environment not influenced to smoking habit. H1: Environment influenced to smoking habit. Tips:  Take one keyword for title.  Write both null hypothesis (H0) and alternate hypothesis (H1).  Simple, concise, and straight forward. Slide 15 of 17
  16. 16. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHRelationship Between Research Objectives, Research Questions,Hypothesis –VERY IMPORTANT TOPIC  In Chapter 1, relationship between objectives, questions and hypotheses are related. You have to identify each clearly and relate them each other. For example:  Research Objective 1. To identify factors that contribute social problems among teenagers in Kuala Lumpur.  Research Question 1. What are the factors that contribute to social problems among teenagers in Kuala Lumpur?  Hypothesis 1. Hypothesis 1: Environment H0: Environment is one of a factor that not contribute to social problems among teenagers in Kuala Lumpur. H1: Environment is one of a factor that contribute to social problems among teenagers in Kuala Lumpur. Slide 16 of 17
  17. 17. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHTypes of Business Research TOPIC Causal or Descriptive Exploratory Completely Uncertainty Absolute Certain Ambiguity Decisions are not all same: A continuum of decision making Slide 17 of 17
  18. 18. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHTypes of Business Research TOPIC Conducted to classify the nature problems. It is not intended to provide Exploratory research conclusive evidence from which a particular course of action can be determined. Conducted to discover and determine Descriptive research the characteristics of a population. It Seeks o determine to answer “Who”, “What”, “When”,”Where” and “How”. Conducted accurately because the Evidence it provides will be used to determine a course of action. Causal research To identify cause-and effect relationship between variables. Causal research Attempts to establish that when we do One thing (increase advertising), another Will follow (increased sales) Slide 18 of 17
  19. 19. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHResearch Proposal TOPIC Purpose of the study The research proposal is a Define s the problem written statement explains of the research Outlines the research design.. methodology Details the procedures to be followed State all costs and deadlines Proposal should be precise, specific and concrete Slide 19 of 17
  20. 20. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCH TOPIC  Completed for chapter 1  You‟re now can start your project: Chapter 1 - Introduction Chapter 2 – Literature Review Chapter 3 – Research Methodology Chapter 4 – Data Analysis & Result Chapter 5 – Conclusion & Recommendation  What you MUST have in your Chapter 1 – Introduction? Slide 20 of 17
  21. 21. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHFormat in Chapter 1 TOPIC 1) Introduction • Briefly discuss about your topic, what your topic is all about, giving big picture of your topic. 2) Background of study • Background of the study is the part of any research where in the particular topic is placed. This may contain the general description, and may include the broader description of the topic. Other include a brief preview of the topic to discuss such as the subjects, variables, sample size, history, etc. 3) Purpose of Study. Identify directly why you do this research? For example: The purpose of this research is because to examine the factors of smoking behavior among secondary school in Bangsar, and to identify the relationships occurred among variables. 4) Problem Statement •A problem statement is the description of an issue currently existing which needs to be addressed. It provides the context for the research study and generates the questions which the research aims to answer. Slide 21 of 17
  22. 22. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHFormat in Chapter 1 TOPIC 5) Research Objectives • Identify the objectives of your study. Make sure the objectives identified are relevant to your topic. E.g. of objectives: 1) to identify the factors of smoking behavior among secondary school student s in Bangsar. 2) to investigate the factors of smoking behavior among secondary school student s in Bangsar. 6) Research Questions •Design research questions based on the problem statement and research objective. For example, your problem statement is about a smoking behavior problem among secondary school students in Bangsar. There is an article and issue discussed earlier, so your research questions must relate to it. E.g. of research question: 1) What are the factors that influenced secondary school students in Bangsar to smoke? 2) How can the factors influenced secondary school student s in Bangsar to smoke? Slide 22 of 17
  23. 23. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHFormat in Chapter 1 TOPIC7) Hypotheses. •In this chapter you have to briefly identify what are your hypotheses. There are two types of hypotheses to be tested. For example: Hypothesis 1: Environment H0: There is no relationship between environment and smoking behavior. H1: There is a relationship between environment and smoking behavior. Hypothesis 2: Family background H0: There is no relationship between family background and smoking behavior. H1: There is relationship between family background and smoking behavior. Slide 23 of 17
  24. 24. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHFormat in Chapter 1 TOPIC8) Significant of study • You have to explain why your topic is important? Why it is relevant topic to research? For example: “This research is important because to prepare reports for those responsible to solve this issue. Moreover, it is important for future researcher to extend this study. Smoking is also………..”9) Limitation of study •You must clearly state what are the limitations of your research. What area that you will not cover. Elaborate for each of your point identified. For example: “This study will only research on factors of smoking among secondary school. This is because the timeframe given is very limited. Furthermore, the author identified that lack of research skills …. “10) Keywords. The keywords are frequent words that appear in your research. For example: “Smoking, Behavior, Factors…..” Slide 24 of 17
  25. 25. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHSource of download TOPIC Download directly from this link: http://www.4shared.com/file/NKRrzAJC/Baeb601_01_part_2_.html http://www.4shared.com/file/jNJYCOB9/Baeb601_01.html Or If you have facebook, please go to my page, click on Slide 25 of 17
  26. 26. CHAPTER 1 (PART 2): INTRODUCTION TO RESEARCHProject - Checklist for Chapter 1 TOPIC Sub Topics Checked Do not use „I‟, „We, Us‟, 1) Introduction In research use ‘The 2) Background of Study author’, ‘The researcher‟. 3) Purpose of Study Normally, for Chapter 1, the minimum page is 5 pages 4) Problem Statement and maximum unlimited. 5) Research Objectives Font: Times New Roman, 6) Research Questions Font Size: 12, Paragraph spacing: 1.5 lines. 7) Hypotheses 8) Significant of Study 9) Limitation of Study 10) Keywords Slide 26 of 17
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