BAEB601 Chapter 1: Introduction To Research Methodology
BAEB601 RESEARCH METHODOLOGY CHAPTER 1 INTRODUCTION TO RESEARCH METHODOLOGYPREPARED BY:Nur Suhaili RamliSchool of Marketing andEntrepreneurship (SoME)FACULTY OF BUSINESS AND MANAGEMENT
CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGY Chapter Aims TOPIC This chapter aims to: 1.Define the importance of research as a management decision-making tool; 2.Define research 3.Differentiate between basic and applied research; 4.Define meaning of theory 5.Discuss the term concept, proposition, variables and hypothesis; 6.Classify research as exploratory research, descriptive research and causal research. 7.List the stages in the business research process Slide 2 of 17 Topics
CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGYDefinition of Research. TOPIC Research is defined as the systematic and objective process of generating information for aid in decisions. This research information should be: Scientific into specific problem Objective Systematic Organized Slide 3 of 17
CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGYType of research TOPIC There are 2 types of research; Basic or pure research attempts to expand the limits of knowledge Applied research is conducted when decision must be made about a specific real-life problem Both research employ the scientific method, the analysis and interpretation of empirical evidence (facts from observation or experimentation), to confirm or disprove prior conceptions. Slide 4 of 17
CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGYSteps in doing research TOPIC There are components that you must have in writing your research: Introduction chapter Literature Review chapter Research Methodology (Research Framework) chapter Finding and Analysis chapter (data collection, SPSS) Recommendation and Conclusion chapter Slide 5 of 17
CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGYChapter 1 Introduction of Research TOPIC Overview of your topic Problem Statement Identify the scenario, issues that lead to the formulation of the problem statement. Research objectives Research questions Scope of the study Significance of the study Limitations Slide 6 of 17
CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGYOverview of your Topic TOPIC Understand well what you want to do. Why do you want to do this research? Identify the variables that you want to measures or to study. Variables can be 2 component: DEPENDENT and INDEPENDENT variables. E.g. “The study of Consumer Behavior on PETRONAS brand in Malaysia” What is the variables involve? E.g. The independent variables are Brand Loyalty, Brand Trust, Brand Reliability. The dependent variable is Brand Equity. Slide 7 of 17
CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGYProblem Statement Definition TOPIC A problem statement is a clear concise description of the issues that need to be addressed by a problem solving team and should be presented to them (or created by them) before they try to solve the problem. When bringing together a team to achieve a particular purpose provide them with a problem statement. Slide 8 of 17
CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGYProblem Statement TOPIC A good problem statement should answer these questions: What is the problem? This should explain why the team is needed. Who has the problem or who is the client/customer? This should explain who needs the solution and who will decide the problem has been solved. What form can the resolution be? What is the scope and limitations (in time, money, resources, technologies) that can be used to solve the problem? Slide 9 of 17
CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGYScope of Study TOPIC You have to state the scope of your study. What you can do in your research. What do you want to focus on. Only one big issue that you want to study (narrow down). Good research must have relationship of dependent and independent variables. The dependent must be one. Independent is various. Your sample size population to measure based on your study. E.g. The Study of Consumer Behavior for PETRONAS brand in Klang Valley. Demographic of your research sample size. Slide 10 of 17
CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGYSignificant of the Study TOPIC Answer this kind of question in your report: Why do you think that this study is important? What motivate you to do this study/research? Do you think it is a relevant study? How do you think that this study can contribute to society or academic? Did your study is relating or supporting by previous researcher? Slide 11 of 17
CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGYLimitation TOPIC Your research must be narrowed down. You have understand well about what you are going to do. List down the research questions that relate to your problem statement created. State the research objectives that answer your research questions created. Discuss the limitation of your project. E.g. what is your study focus on. What are those things that is not measured/ covered in your study. Example Study about Computer networking in a small intra network. Your scope of study is only about the networking, and does not touch anything about the database or software. So you tell everything about the networking. Because it’s your focus. Slide 12 of 17
CHAPTER 1: INTRODUCTION TO RESEARCH METHODOLOGYClass Activity TOPIC Group discussion: In your own understanding, discuss what is research, provide with your own example. Hint: Pick any of research topic, identify the problem statement. Slide 13 of 17
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