BAEB601 Subject Introduction: Introduction to Research Methodology
SUBJECT INTRODUCTION BAEB601 RESEARCH METHODOLOGYPREPARED BY:NUR SUHAILI RAMLISCHOOL OF MARKETING ANDENTREPRENEURSHIPFACULTY OF BUSINESS MANAGEMENT
SUBJECT INTRODUCTIONSYNOPSIS This course surveys the principles and techniques of quantitative and qualitative of research, that applied to almost all fields. Both primary and secondary research methods are covered. Survey methods are emphasized. This course will cover the following from: theoretical, application, analysis/case study. For this course BAEB601, quantitative research is to be conducted using spss. Slide 2 of 10
SUBJECT INTRODUCTIONINTRODUCTION This course emphasizes the process of designing, conducting, analyzing, interpreting, and applying of marketing research as a means of support for making decisions and providing solutions. This course is compulsory to all KLMU student before conducting their Project. This course is to fulfil the requirement of MQA and KLMU. Short semester, this course is going to be conducted within 3 months. For Research Methodology course, there are FIVE important chapters to focus such as : Chapter 1: Introduction Chapter 2: Literature Review Chapter 3: Research Methodology Chapter 4: Data Analysis & Result Chapter 5: Conclusion & Recommendations All chapters to be completed by13 – 17 June until 25-29 July (7 weeks) Slide 3 of 10
SUBJECT INTRODUCTIONSYLLABUS FIVE chapters for report to be separated into ten chapters in class such as: CHAPTER 1 INTRODUCTION TO RESEARCH CHAPTER 2 THE PROBLEM FORMULATION CHAPTER 3 DESCRIPTIVE AND CAUSAL RESEARCH DESIGN CHAPTER 4 TYPES OF RESEARCH DESIGN AND EXPLORATORY RESARCH CHAPTER 5 STANDARDIZED MARKETING INFORMATION SERVICES CHAPTER 6 COLLECTING PRIMARY DATA CHAPTER 7 SAMPLE SIZE CHAPTER 8 COLLECTING DATA: NON-SAMPLING ERROR CHAPTER 9 DATA ANALYSIS - ANALYZING INDIVIDUAL VARIABLE / DATA ANALYSIS - ANALYZING MULTIPLE VARIABLES CHAPTER 10 SPSS & REPORT PREPARATION Slide 4 of 10
SUBJECT INTRODUCTIONLEARNING OUTCOMES At the end of this subject, students should be able to: Distinguish between a decision problem and a research problem Explain what a research design is. List the kinds of demographic and socioeconomic characteristics that interest marketers. Identify the main sources of response error Identify the methods of data collection Conduct your own research at degree level of study Make hypotheses, identify problem statements, research questions, research designs, formats in research. Slide 5 of 10
SUBJECT INTRODUCTIONCONTACTS NAME: MISS NUR SUHAILI RAMLI SUBJECT CODE: BAEB601 CLASS CODE: 01-201105D310098 Phone Number : 016 3112671 (from day until at 8pm only) ………… (“,)v Email: email@example.com PH, Table number 5 Facebook: Suhaili Ramli (Su Agger) http://facebook.com/suhaili.ramli Slide 6 of 10
SUBJECT INTRODUCTIONASSESSMENT STRUCTURE Student will be assess according to the following: Final examination 40 % Coursework: Assignment 1 (Group ) 10% Assignment 2 (Group ) 10% Assignment 3 (Group ) 10% Project (Group) 20% Quizzes (2 quizzes) (Individual) 10% (Dateline for all coursework: 12 August 2011 at 5pm) Total marks 100% Software to use: SPSS (version 10 – version 19, choose any) Notes: No replacement quizzes if you missed them. Please perform a group of 4 only (maximum) minimum 2 persons. Get your group name as well. Slide 7 of 10
SUBJECT INTRODUCTIONRULES FOR MY CLASS When, attending the class: Please make sure you REGISTER the course. Please make sure your name is in the list. If your name is not in the list, please REGISTER as soon as possible. Make sure you sign for attendance. Do not ask your friend to sign for you. Even if you coming late, please sign in yourself. After attending the class: Make sure you understand the topic discussed Make sure you know if there is any task to complete. Please make sure the due date for ALL the assignment is 12August 2011. If you’re absent: On medical: Please provide supporting documentation e.g. MC Other emergency purpose: Provide a formal letter with supporting documentation. Slide 8 of 10
SUBJECT INTRODUCTIONTASK 1 Prepare a one page contain of the following: (Submit next class) Photo Name: Phone: Address: Email: Group name: Slide 9 of 10
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