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由透鏡理論看大學圖書館讀者選書決策過程
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由透鏡理論看大學圖書館讀者選書決策過程

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  • 1. zycnzj.com/ www.zycnzj.com 7 1/2 98.06/98.12 37-52 由透鏡理論看大學圖書館讀者選書決策過程 An Exploratory Study of Academic Library Users’ Decision-Making Process * ** Muh-Chyun Tang*, Wan-Ching Wu** 摘 要 cues Abstract The paper reported results from a user survey study conducted in an academic library setting that aimed at investigating readers’borrowing decision making process. The research is motivated by adaptive decision making theory and Len’s Model in cognitive psychology. Specifically, the research sets out the explore readers’ reliance on various information sources when facing different search situations. The results show that readers adaptively make use of information sources in their immediate information environment and those in the library setting to learn about and judge the value of a title. It is hoped that the results will lend support to the provision of richer bibliographic information and connectivity among works to facilitate user judgment and browse-based access to library collection. The theoretical implications of the study on the development of human information seeking are also discussed. Keywords: Lens Model; Decision Making; Academic Library; Bibliographic information * (Assistant Professor, Department of Library and Information Science, National Taiwan University) ** (Master Student, Department of Library and Information Science, National Taiwan University) 37 zycnzj.com/http://www.zycnzj.com/
  • 2. zycnzj.com/ www.zycnzj.com 7 1/2 98.06/98.12 壹、 前言 Sharpire & Varian 1999 Information Rules experience goods attributes search goods 貳、 理論架構 Sharpire & Varian, 1999 bounded rationality Simon, 1955 adaptive decision- making Payne, Bettmen, & Johnson, 1993; Gigerenzer & Selten, 1999 Simon 1955 Simon information environment bibliographical information Kahneman, 2003 Simon digitalized word-of- evaluative mouth Dellarocus, 2003 38 zycnzj.com/http://www.zycnzj.com/
  • 3. zycnzj.com/ www.zycnzj.com o ff meta-information Higgins, 1999 Payne et al. 1993 representation See for example Vakkari, 2004; Saracevic, Kantor, Chamis, & Trivison, 1988a adaptively satisfying Payne et al. 1993 Brunswick, Hammond, & Stewart, 2000; Wang & Soergel, 1998 Payne et al., 1993 Pirolli, 2007 cues cognitive effort trade- 39 zycnzj.com/http://www.zycnzj.com/
  • 4. zycnzj.com/ www.zycnzj.com 7 1/2 98.06/98.12 Brunswick, E., Hammond, K. R., & Stewart, T. R. (2000). The essen- tial Brunswick: Beginning, explications, and applications. New York: Oxford University Press. availability ecological validities 40 zycnzj.com/http://www.zycnzj.com/
  • 5. zycnzj.com/ www.zycnzj.com 1. 2. 3. a. scaled b. c. 肆、研究結果與分析 2544 參、 研究方法 1542 61% 1.4% 2006 5.2% 2007 69% 31% 1500 40.7% 29.5% 25.4% / 41 zycnzj.com/http://www.zycnzj.com/
  • 6. zycnzj.com/ www.zycnzj.com 7 1/2 98.06/98.12 vs. Q1 Q4 Q11 Q7 Q2 Q3 Q6 Q9 Q10 % 1296 50.9 1041 40.9 36 1.4 137 5.4 34 1.3 2544 100.0 803 30.9 1795 69.1 2598 100 42 zycnzj.com/http://www.zycnzj.com/
  • 7. zycnzj.com/ www.zycnzj.com ANCOVA F(1,2510) 12.10, 33% 31% p .01 20% 4.93 4.49 45% 1057 40.7 660 25.4 767 29.5 35 1.3 2519 97 79 3 2598 100 43 zycnzj.com/http://www.zycnzj.com/
  • 8. zycnzj.com/ www.zycnzj.com 7 1/2 98.06/98.12 4.29 1.56 337 4.86 1.38 720 4.68 1.47 1057 4.68 1.32 229 4.97 1.35 431 4.87 1.35 660 4.59 1.33 196 4.96 1.27 571 4.87 1.3 767 4.5 1.09 12 5.35 1.34 23 5.06 1.31 35 4.49 1.44 774 4.93 1.34 1745 4.79 1.39 2519 44 zycnzj.com/http://www.zycnzj.com/
  • 9. zycnzj.com/ www.zycnzj.com 70% 54% .28, p .001 .11, p .001 -.10, p .001 .09, p .001 .17, p .001 .13, p .001 -.12, , p .001 .07, p .05 .10, p .01 .08, p 45 zycnzj.com/http://www.zycnzj.com/
  • 10. zycnzj.com/ www.zycnzj.com 7 1/2 98.06/98.12 54 17% 24 11% 9 5% 2 18% 42 13% 121 56% 73 41% 4 36% 61 19% 36 17% 47 27% 1 9% 142 44% 35 16% 42 24% 3 27% 22 7% 1 0% 6 3% 1 9% 321 100% 217 100% 177 100% 11 100% 46 zycnzj.com/http://www.zycnzj.com/
  • 11. zycnzj.com/ www.zycnzj.com .19*** .28*** .37*** .23*** .22*** .11*** .10*** .17*** .08* .06* . .10** .41* .06* .11*** .13*** .14*** -.08** -.10*** -.12*** .10*** .09*** .07* .08* -.15*** .10*** *p .05, **p .01, ***p .001 .05 .08, p .05 .14, p .001 -.15, .11, p .001 .10, p .001 p .001 .06, p .05 .06, p .05 -.08, p .01 .10, p .001 .41, p .05 伍、 討論 47 zycnzj.com/http://www.zycnzj.com/
  • 12. zycnzj.com/ www.zycnzj.com 7 1/2 98.06/98.12 56% 41% 36% 44% 48 zycnzj.com/http://www.zycnzj.com/
  • 13. zycnzj.com/ www.zycnzj.com time: factors in human decision making. White, Drucker, Kules, and Schraefel, 2006 Journal of the American Society for Information Science 50(2), 132–139. Kahneman, D. (2002). Maps of Bounded Rationality: A Perspective on Intuitive uncertainty Judgment and Choice. Nobel Prizes,. Kuhlthau, 1993; Wilson, Almqvist & Wiksell Int. Ford, Ellis, Foster, and Spink, 2002 K u h l t h a u, C. C. (1993). A p r i n c i p l e o f uncertainty for information seeking. Journal of Documentation, 49(4), 339-355. Pirolli, P. (2007). Information Foraging Theory: Adaptive interaction with information. New York: Oxford University Press. cues-rich S a r a c e v i c, T., K a n t o r, P., C h a m i s, A. Y., & Tr i v i s o n, D. (1988a). A s t u d y o f information seeking and retrieving I. Background and methodology. Journal of the American Society for Information 參考文獻 Science, 39(3), 161-176. S h a p i r o, C., & Va r i a n, H. R. (1999). Brunswick, E., Hammond, K. R., & Stewart, Information rules : a strategic guide to the T. R. (2000). The essential Brunswick: network economy. Boston, Mass.: Harvard Beginning, explications, and applications. Business School Press. New York: Oxford University Press. Simon, H. (1955). A behavioral model of Dellarocas, C. (2003). The Digitization of Word rational choice. Quarterly Journal of of Mouth: Promise and Challenges of Economics, 69(1), 99-118. Online Feedback Mechanisms. Management Science, 49(10), 1407-1424. Vakkari, P., & Sormunen, E. (2004). The influence of relevance levels on the Gigerenzer, G., & Selten, R. (2002) Bounded rationality: the adaptive toolbox. effectiveness of interactive information retrieval. Journal of the Cambridge, Mass.: MIT Press. American Society for Information Science Higgins, M. (1999), Meta-information, and 49 zycnzj.com/http://www.zycnzj.com/
  • 14. zycnzj.com/ www.zycnzj.com 7 1/2 98.06/98.12 and Technology, 55(11), 963-969. exploratory search. Communications of the Wang, P., & Soergel, D. (1998). A cognitive ACM (Special Section), 49 (4), 36-39. model of document use during a research Wilson,T. D., Ford, N., Ellis, D., Foster, A., and project. Study I. Document Selection. Spink, A. (2002). Information Seeking and Journal of the American Society for Mediated Searching. Part 2. Uncertainty Information Science, 49(2), 115-133. and its Correlates. Journal of the American White, R. W., Drucker, S., Kules, B., and Society for Information Science, 53(9), Schraefel, M. C. (2006). Supporting 704-715. 98 8 5 98 10 7 50 zycnzj.com/http://www.zycnzj.com/
  • 15. zycnzj.com/ www.zycnzj.com 附錄:問卷 5 1500 1. 2 3 2. _____________ 4 3. _____________ 4. 51 zycnzj.com/http://www.zycnzj.com/
  • 16. zycnzj.com/ www.zycnzj.com 7 1/2 98.06/98.12 5. 6. 0 7 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 7. 0 7 0 1 2 3 4 5 6 7 8. 0 7 0 1 2 3 4 5 6 7 9. 0 7 0 1 2 3 4 5 6 7 10. 0 7 0 1 2 3 4 5 6 7 11. 12. ______________________________________ 52 zycnzj.com/http://www.zycnzj.com/

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