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  • 1. 1
    DO NOT TAKE A PICTURE
    DO NOT TALK ALOUD
  • 2. Costco Way
    2
    Is it a clear solution for ‘the race to the bottom’,
    or just an illusion?
  • 3. 3
    기업의 목적은 무엇일까요?
  • 4. 4
  • 5. 5
    BUSINESS TYPE
    Broadline retailer
    GLOBAL
    WORKFORCE
    1.6 million employees
    U.S
    WORKFORCE
    1.2 million employees
    NET SALES
    $344,922 million
    NET INCOME
    $11,284 million
    Source : Wal-Mart 2007 Annual Report
  • 6. 6
    CORPORATE VISION
    “We exist to provide value
    to our customers – to make
    their lives better via lower
    prices and greater selection.”
    Source : Wal-Mart 2007 Annual Report
  • 7. “World’s Most Admired Companies” for 2004
    Wal-Mart
    ?
  • 8. “World’s Most Admired Companies”
    2007
    2004
    General Electric
    Toyota Motor
    Procter & Gamble
    Johnson & Johnson
    Apple

    12. Target
    13. Wal-Mart Stores
    14. United Parcel Service
    Wal-Mart Stores
    General Electric
    Microsoft
    Johnson & Johnson
    Berkshire Hathaway
    Dell
    IBM
    Toyota Motor
    Procter & Gamble
    15. ???
    Source : Fortune Magazine
  • 9. 9
  • 10. 10
    BUSINESS TYPE
    Membership wholesale retailer
    GLOBAL
    WORKFORCE
    113,000 employees
    U.S
    WORKFORCE
    83,600 employees
    NET SALES
    $63,088 million
    NET INCOME
    $1,083 million
    Source : Costco 2007 Annual Report
  • 11. 11
    CORPORATE VISION
    “To provide our members
    with the highest quality
    goods and services
    at the lowest possible prices.”
    Source : Costco 2007 Annual Report
  • 12. 12
  • 13. 13
    내부 비용 절감
    내부 직원 만족
  • 14. 14
    VS.
    U.S.
    WORKFORCE
    83,600
    1.6 million
    U.S.
    UNION MEMBERS
    15,000
    0
    EMPLOYEE
    AVERAGE PAY
    $9.68 per hour
    $16 per hour
    HEALTH INSUARANCE COVERAGE
    48%
    82%
    EMPLOYEE
    TURNOVER
    24%
    50%
    Source : Wal-Mart 2007 Annual Report / Costco 2007 Annual Report
  • 15. 15
    Profitability
    ?
    >
  • 16. 16
    VS.
    CURRENT
    STOCK PRICE
    $51.47
    $55.88
    HIGHEST
    STOCK PRICE
    $75.23
    $63.85
    LOWEST
    STOCK PRICE
    $43.11
    $43.88
    EPS
    (Earnings Per Share)
    $3.43
    $3.08
    ANNUAL
    DIVIDENED
    0.95
    0.64
    Source : NYSE / NASDAQ
  • 17. 17
    VS.
    EMPLOYEE
    AVERAGE PAY
    $16 per hour
    $9.68 per hour
    EMPLOYEE
    TURNOVER
    24%
    50%
    OPERATING PROFIT
    PER HOURLY EMPLOYEE
    $11,039
    $13,647
    SALES
    PER SQUARE FOOT
    $516
    $795
    SG&A COST
    (% of total revenue)
    17%
    9.8%
    Source : BusinessWeek
  • 18. 18
    업계 내 최고 급여
    1
    2
    3
    업계 내 최고 보험 혜택
    업계 내 최저 이직률
    Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’
  • 19. 19
    CEO Jim Sinegal said :
    “120,000명의 충성스러운 친선대사들이
    Costco에 대해 끊임없이 긍정적인
    이야기를 한다고 상상해보십시오.
    이러한 행동이 가져올 이익은
    정말로 대단할 수 밖에 없습니다.”
    Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’
  • 20. 20
    기업의 목적은 무엇일까요?
  • 21. 21
    ‘Guru of Management’
    Peter F. Drucker
    “기업의 목적은
    고객을 창출하는 것이다.”
  • 22. 22
    고객
    고객
  • 23. 23
    In the textbook :
    ..An organization in almost all its phases is a reflection of competing value choices. Owners want a return on their investments. Employees want secure jobs and career development. Managers want growth and industry leadership. .
    ..Framing these decisions inevitably leads to some crucial dilemmas for managers, who must answer the broad question,
    “What is a convincing balance
    among competing value choices?”
    Source : Business Ethics, 314p
  • 24. 24
    고객
  • 25. 25
    Profitability
    =
    <
  • 26. 26
    Sustainability
    <
  • 27. 27
    Comments from CEO of Costco :
    .. 월 스트리트에서는 오늘부터 다음 목요일 사이에 수익을 내야 하는 비즈니스를 하고 있습니다. 그런 사업 방식에 별 다른 반감은 없지만 우리는 그런 시각으로 우리의 비즈니스를 다룰 수는 없습니다.
    “우리는 지금부터 50년, 60년 뒤에도
    건재할 수 있는 회사를 세우고 싶기 때문입니다.”
    Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’
  • 28. 28
    고객
  • 29. 29
    내부 고객 생산성
    OR
    내부 고객 만족도
  • 30. 30
    내부 고객 생산성
    AND
    내부 고객 만족도
  • 31. 31
    DO NOT TALK ALOUD
    DO NOT TAKE A PICTURE
    DO TALK ALOUD
  • 32. Appendix
    32
    [Wal-Mart의 5년간 매출]
    (단위: million, $)
    [Wal-Mart의 5년간 영업이익]
    (단위: million, $)
    Source : Wal-Mart 2007 Annual Report
  • 33. Appendix
    33
    How They Pick?
    Nine Key Attributes of Reputation
    Last fall Hay Group surveyed financial analysts and executives and directors at 347 companies with revenue in excess of $8 billion. Respondents were asked to rate companies in their industry on nine attributes using a ten-point scale, with ten the highest score. Country and industry rankings are based on composite scores. The All-Star list is based on a separate vote across all industries, in which respondents were asked to rank their top-ten firms.
    Innovation
    People management
    Use of corporate assets
    Community / environment
    Quality of management
    Financial soundness
    Long-term investment
    Quality of products / services
    Globalness
    Source : Fortune “World’s Most Admired Companies” 2007
  • 34. Appendix
    34
    http://money.cnn.com/video/fortune/2008/03/03/most.admired.costco.fortune