0
1<br />DO NOT TAKE A PICTURE<br />DO NOT TALK ALOUD<br />
Costco Way<br />2<br />Is it a clear solution for ‘the race to the bottom’,<br />or just an illusion?<br />
3<br />기업의 목적은 무엇일까요?<br />
4<br />
5<br />BUSINESS TYPE<br />Broadline retailer<br />GLOBAL<br />WORKFORCE<br />1.6 million employees<br />U.S<br />WORKFORCE...
6<br />CORPORATE VISION<br />“We exist to provide value<br />  to our customers – to make<br />  their lives better via lo...
“World’s Most Admired Companies” for 2004<br />Wal-Mart<br />?<br />
“World’s Most Admired Companies”<br />2007<br />2004<br />General Electric<br />Toyota Motor<br />Procter & Gamble<br />Jo...
9<br />
10<br />BUSINESS TYPE<br />Membership wholesale retailer<br />GLOBAL<br />WORKFORCE<br />113,000 employees<br />U.S<br />W...
11<br />CORPORATE VISION<br />“To provide our members<br />  with the highest quality <br />  goods and services <br />  a...
12<br />
13<br />내부 비용 절감<br />내부 직원 만족<br />
14<br />VS.<br />U.S.<br />WORKFORCE<br />83,600<br />1.6 million<br />U.S.<br />UNION MEMBERS<br />15,000<br />0<br />EMP...
15<br />Profitability<br />?<br />&gt;<br />
16<br />VS.<br />CURRENT<br />STOCK PRICE<br />$51.47<br />$55.88<br />HIGHEST<br />STOCK PRICE<br />$75.23<br />$63.85<br...
17<br />VS.<br />EMPLOYEE<br />AVERAGE PAY<br />$16 per hour<br />$9.68 per hour<br />EMPLOYEE<br />TURNOVER<br />24%<br /...
18<br />업계 내 최고 급여<br />1<br />2<br />3<br />업계 내 최고 보험 혜택<br />업계 내 최저 이직률<br />Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’<br />
19<br />CEO Jim Sinegal said :<br />“120,000명의 충성스러운 친선대사들이<br />Costco에 대해 끊임없이 긍정적인 <br />이야기를 한다고 상상해보십시오. <br />이러한 행동...
20<br />기업의 목적은 무엇일까요?<br />
21<br />‘Guru of Management’<br />Peter F. Drucker<br />“기업의 목적은 <br />고객을 창출하는 것이다.”<br />
22<br />고객<br />고객<br />
23<br />In the textbook :<br />..An organization in almost all its phases is a reflection of competing value choices. Owne...
24<br />고객<br />
25<br />Profitability<br />=<br />&lt;<br />
26<br />Sustainability<br />&lt;<br />
27<br />Comments from CEO of Costco :<br />.. 월 스트리트에서는 오늘부터 다음 목요일 사이에 수익을 내야 하는 비즈니스를 하고 있습니다. 그런 사업 방식에 별 다른 반감은 없지만 우리...
28<br />고객<br />
29<br />내부 고객 생산성<br />OR<br />내부 고객 만족도<br />
30<br />내부 고객 생산성<br />AND<br />내부 고객 만족도<br />
31<br />DO NOT TALK ALOUD<br />DO NOT TAKE  A PICTURE<br />DO TALK ALOUD<br />
Appendix<br />32<br />[Wal-Mart의 5년간 매출]<br />(단위: million, $)<br />[Wal-Mart의 5년간 영업이익]<br />(단위: million, $)<br />Source...
Appendix<br />33<br />How They Pick?<br />Nine Key Attributes of Reputation<br />Last fall Hay Group surveyed financial an...
Appendix<br />34<br />http://money.cnn.com/video/fortune/2008/03/03/most.admired.costco.fortune<br />
Upcoming SlideShare
Loading in...5
×

business ethics_final ppt_Korean

1,151

Published on

business ethics_final ppt_Korean

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,151
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "business ethics_final ppt_Korean"

  1. 1. 1<br />DO NOT TAKE A PICTURE<br />DO NOT TALK ALOUD<br />
  2. 2. Costco Way<br />2<br />Is it a clear solution for ‘the race to the bottom’,<br />or just an illusion?<br />
  3. 3. 3<br />기업의 목적은 무엇일까요?<br />
  4. 4. 4<br />
  5. 5. 5<br />BUSINESS TYPE<br />Broadline retailer<br />GLOBAL<br />WORKFORCE<br />1.6 million employees<br />U.S<br />WORKFORCE<br /> 1.2 million employees<br />NET SALES<br />$344,922 million<br />NET INCOME<br /> $11,284 million<br />Source : Wal-Mart 2007 Annual Report<br />
  6. 6. 6<br />CORPORATE VISION<br />“We exist to provide value<br /> to our customers – to make<br /> their lives better via lower<br /> prices and greater selection.”<br />Source : Wal-Mart 2007 Annual Report<br />
  7. 7. “World’s Most Admired Companies” for 2004<br />Wal-Mart<br />?<br />
  8. 8. “World’s Most Admired Companies”<br />2007<br />2004<br />General Electric<br />Toyota Motor<br />Procter & Gamble<br />Johnson & Johnson<br />Apple<br />…<br />12. Target<br />13. Wal-Mart Stores<br />14. United Parcel Service<br />Wal-Mart Stores<br />General Electric<br />Microsoft<br />Johnson & Johnson<br />Berkshire Hathaway<br />Dell<br />IBM<br />Toyota Motor<br />Procter & Gamble<br />15. ???<br />Source : Fortune Magazine<br />
  9. 9. 9<br />
  10. 10. 10<br />BUSINESS TYPE<br />Membership wholesale retailer<br />GLOBAL<br />WORKFORCE<br />113,000 employees<br />U.S<br />WORKFORCE<br /> 83,600 employees<br />NET SALES<br />$63,088 million<br />NET INCOME<br /> $1,083 million<br />Source : Costco 2007 Annual Report<br />
  11. 11. 11<br />CORPORATE VISION<br />“To provide our members<br /> with the highest quality <br /> goods and services <br /> at the lowest possible prices.”<br />Source : Costco 2007 Annual Report<br />
  12. 12. 12<br />
  13. 13. 13<br />내부 비용 절감<br />내부 직원 만족<br />
  14. 14. 14<br />VS.<br />U.S.<br />WORKFORCE<br />83,600<br />1.6 million<br />U.S.<br />UNION MEMBERS<br />15,000<br />0<br />EMPLOYEE<br />AVERAGE PAY<br />$9.68 per hour<br />$16 per hour<br />HEALTH INSUARANCE COVERAGE<br />48%<br />82%<br />EMPLOYEE<br />TURNOVER<br />24%<br />50%<br />Source : Wal-Mart 2007 Annual Report / Costco 2007 Annual Report<br />
  15. 15. 15<br />Profitability<br />?<br />&gt;<br />
  16. 16. 16<br />VS.<br />CURRENT<br />STOCK PRICE<br />$51.47<br />$55.88<br />HIGHEST<br />STOCK PRICE<br />$75.23<br />$63.85<br />LOWEST<br />STOCK PRICE<br />$43.11<br />$43.88<br />EPS<br />(Earnings Per Share)<br />$3.43<br />$3.08<br />ANNUAL<br />DIVIDENED<br />0.95<br />0.64<br />Source : NYSE / NASDAQ <br />
  17. 17. 17<br />VS.<br />EMPLOYEE<br />AVERAGE PAY<br />$16 per hour<br />$9.68 per hour<br />EMPLOYEE<br />TURNOVER<br />24%<br />50%<br />OPERATING PROFIT<br />PER HOURLY EMPLOYEE<br />$11,039<br />$13,647<br />SALES<br />PER SQUARE FOOT<br />$516<br />$795<br />SG&A COST<br />(% of total revenue)<br />17%<br />9.8%<br />Source : BusinessWeek<br />
  18. 18. 18<br />업계 내 최고 급여<br />1<br />2<br />3<br />업계 내 최고 보험 혜택<br />업계 내 최저 이직률<br />Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’<br />
  19. 19. 19<br />CEO Jim Sinegal said :<br />“120,000명의 충성스러운 친선대사들이<br />Costco에 대해 끊임없이 긍정적인 <br />이야기를 한다고 상상해보십시오. <br />이러한 행동이 가져올 이익은 <br />정말로 대단할 수 밖에 없습니다.”<br />Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’<br />
  20. 20. 20<br />기업의 목적은 무엇일까요?<br />
  21. 21. 21<br />‘Guru of Management’<br />Peter F. Drucker<br />“기업의 목적은 <br />고객을 창출하는 것이다.”<br />
  22. 22. 22<br />고객<br />고객<br />
  23. 23. 23<br />In the textbook :<br />..An organization in almost all its phases is a reflection of competing value choices. Owners want a return on their investments. Employees want secure jobs and career development. Managers want growth and industry leadership. .<br />..Framing these decisions inevitably leads to some crucial dilemmas for managers, who must answer the broad question,<br />“What is a convincing balance<br /> among competing value choices?”<br />Source : Business Ethics, 314p<br />
  24. 24. 24<br />고객<br />
  25. 25. 25<br />Profitability<br />=<br />&lt;<br />
  26. 26. 26<br />Sustainability<br />&lt;<br />
  27. 27. 27<br />Comments from CEO of Costco :<br />.. 월 스트리트에서는 오늘부터 다음 목요일 사이에 수익을 내야 하는 비즈니스를 하고 있습니다. 그런 사업 방식에 별 다른 반감은 없지만 우리는 그런 시각으로 우리의 비즈니스를 다룰 수는 없습니다. <br />“우리는 지금부터 50년, 60년 뒤에도 <br /> 건재할 수 있는 회사를 세우고 싶기 때문입니다.”<br />Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’<br />
  28. 28. 28<br />고객<br />
  29. 29. 29<br />내부 고객 생산성<br />OR<br />내부 고객 만족도<br />
  30. 30. 30<br />내부 고객 생산성<br />AND<br />내부 고객 만족도<br />
  31. 31. 31<br />DO NOT TALK ALOUD<br />DO NOT TAKE A PICTURE<br />DO TALK ALOUD<br />
  32. 32. Appendix<br />32<br />[Wal-Mart의 5년간 매출]<br />(단위: million, $)<br />[Wal-Mart의 5년간 영업이익]<br />(단위: million, $)<br />Source : Wal-Mart 2007 Annual Report<br />
  33. 33. Appendix<br />33<br />How They Pick?<br />Nine Key Attributes of Reputation<br />Last fall Hay Group surveyed financial analysts and executives and directors at 347 companies with revenue in excess of $8 billion. Respondents were asked to rate companies in their industry on nine attributes using a ten-point scale, with ten the highest score. Country and industry rankings are based on composite scores. The All-Star list is based on a separate vote across all industries, in which respondents were asked to rank their top-ten firms.<br />Innovation<br />People management<br />Use of corporate assets<br />Community / environment<br />Quality of management<br />Financial soundness<br />Long-term investment<br />Quality of products / services<br />Globalness<br />Source : Fortune “World’s Most Admired Companies” 2007<br />
  34. 34. Appendix<br />34<br />http://money.cnn.com/video/fortune/2008/03/03/most.admired.costco.fortune<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×