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business ethics_final ppt_Korean

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business ethics_final ppt_Korean

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    business ethics_final ppt_Korean business ethics_final ppt_Korean Presentation Transcript

    • 1
      DO NOT TAKE A PICTURE
      DO NOT TALK ALOUD
    • Costco Way
      2
      Is it a clear solution for ‘the race to the bottom’,
      or just an illusion?
    • 3
      기업의 목적은 무엇일까요?
    • 4
    • 5
      BUSINESS TYPE
      Broadline retailer
      GLOBAL
      WORKFORCE
      1.6 million employees
      U.S
      WORKFORCE
      1.2 million employees
      NET SALES
      $344,922 million
      NET INCOME
      $11,284 million
      Source : Wal-Mart 2007 Annual Report
    • 6
      CORPORATE VISION
      “We exist to provide value
      to our customers – to make
      their lives better via lower
      prices and greater selection.”
      Source : Wal-Mart 2007 Annual Report
    • “World’s Most Admired Companies” for 2004
      Wal-Mart
      ?
    • “World’s Most Admired Companies”
      2007
      2004
      General Electric
      Toyota Motor
      Procter & Gamble
      Johnson & Johnson
      Apple

      12. Target
      13. Wal-Mart Stores
      14. United Parcel Service
      Wal-Mart Stores
      General Electric
      Microsoft
      Johnson & Johnson
      Berkshire Hathaway
      Dell
      IBM
      Toyota Motor
      Procter & Gamble
      15. ???
      Source : Fortune Magazine
    • 9
    • 10
      BUSINESS TYPE
      Membership wholesale retailer
      GLOBAL
      WORKFORCE
      113,000 employees
      U.S
      WORKFORCE
      83,600 employees
      NET SALES
      $63,088 million
      NET INCOME
      $1,083 million
      Source : Costco 2007 Annual Report
    • 11
      CORPORATE VISION
      “To provide our members
      with the highest quality
      goods and services
      at the lowest possible prices.”
      Source : Costco 2007 Annual Report
    • 12
    • 13
      내부 비용 절감
      내부 직원 만족
    • 14
      VS.
      U.S.
      WORKFORCE
      83,600
      1.6 million
      U.S.
      UNION MEMBERS
      15,000
      0
      EMPLOYEE
      AVERAGE PAY
      $9.68 per hour
      $16 per hour
      HEALTH INSUARANCE COVERAGE
      48%
      82%
      EMPLOYEE
      TURNOVER
      24%
      50%
      Source : Wal-Mart 2007 Annual Report / Costco 2007 Annual Report
    • 15
      Profitability
      ?
      >
    • 16
      VS.
      CURRENT
      STOCK PRICE
      $51.47
      $55.88
      HIGHEST
      STOCK PRICE
      $75.23
      $63.85
      LOWEST
      STOCK PRICE
      $43.11
      $43.88
      EPS
      (Earnings Per Share)
      $3.43
      $3.08
      ANNUAL
      DIVIDENED
      0.95
      0.64
      Source : NYSE / NASDAQ
    • 17
      VS.
      EMPLOYEE
      AVERAGE PAY
      $16 per hour
      $9.68 per hour
      EMPLOYEE
      TURNOVER
      24%
      50%
      OPERATING PROFIT
      PER HOURLY EMPLOYEE
      $11,039
      $13,647
      SALES
      PER SQUARE FOOT
      $516
      $795
      SG&A COST
      (% of total revenue)
      17%
      9.8%
      Source : BusinessWeek
    • 18
      업계 내 최고 급여
      1
      2
      3
      업계 내 최고 보험 혜택
      업계 내 최저 이직률
      Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’
    • 19
      CEO Jim Sinegal said :
      “120,000명의 충성스러운 친선대사들이
      Costco에 대해 끊임없이 긍정적인
      이야기를 한다고 상상해보십시오.
      이러한 행동이 가져올 이익은
      정말로 대단할 수 밖에 없습니다.”
      Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’
    • 20
      기업의 목적은 무엇일까요?
    • 21
      ‘Guru of Management’
      Peter F. Drucker
      “기업의 목적은
      고객을 창출하는 것이다.”
    • 22
      고객
      고객
    • 23
      In the textbook :
      ..An organization in almost all its phases is a reflection of competing value choices. Owners want a return on their investments. Employees want secure jobs and career development. Managers want growth and industry leadership. .
      ..Framing these decisions inevitably leads to some crucial dilemmas for managers, who must answer the broad question,
      “What is a convincing balance
      among competing value choices?”
      Source : Business Ethics, 314p
    • 24
      고객
    • 25
      Profitability
      =
      <
    • 26
      Sustainability
      <
    • 27
      Comments from CEO of Costco :
      .. 월 스트리트에서는 오늘부터 다음 목요일 사이에 수익을 내야 하는 비즈니스를 하고 있습니다. 그런 사업 방식에 별 다른 반감은 없지만 우리는 그런 시각으로 우리의 비즈니스를 다룰 수는 없습니다.
      “우리는 지금부터 50년, 60년 뒤에도
      건재할 수 있는 회사를 세우고 싶기 때문입니다.”
      Source : 휴넷, ‘내부고객 만족과 함께 성장한 Costco’
    • 28
      고객
    • 29
      내부 고객 생산성
      OR
      내부 고객 만족도
    • 30
      내부 고객 생산성
      AND
      내부 고객 만족도
    • 31
      DO NOT TALK ALOUD
      DO NOT TAKE A PICTURE
      DO TALK ALOUD
    • Appendix
      32
      [Wal-Mart의 5년간 매출]
      (단위: million, $)
      [Wal-Mart의 5년간 영업이익]
      (단위: million, $)
      Source : Wal-Mart 2007 Annual Report
    • Appendix
      33
      How They Pick?
      Nine Key Attributes of Reputation
      Last fall Hay Group surveyed financial analysts and executives and directors at 347 companies with revenue in excess of $8 billion. Respondents were asked to rate companies in their industry on nine attributes using a ten-point scale, with ten the highest score. Country and industry rankings are based on composite scores. The All-Star list is based on a separate vote across all industries, in which respondents were asked to rank their top-ten firms.
      Innovation
      People management
      Use of corporate assets
      Community / environment
      Quality of management
      Financial soundness
      Long-term investment
      Quality of products / services
      Globalness
      Source : Fortune “World’s Most Admired Companies” 2007
    • Appendix
      34
      http://money.cnn.com/video/fortune/2008/03/03/most.admired.costco.fortune