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HP Innorama. Inspiring within organisations #digitalmindshift.

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  • 1. 1
    1 December 2009
    Innorama
    Innovation, Insights and Ideas.
    Dieter ZirnigHP Digital Strategy Worldwidedieter.zirnig@hp.com
    Inspiring within organisations#digitalmindshift
  • 2. InnoramaInnovations, Ideas and Insights
    01.12.2009
    World Aids Day
    2
    1 December 2009
    #red turns today‘s messages into red on twitter.
    http://mashable.com/2009/12/01/twitter-facebook-google-red/
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 3. InnoramaInnovations, Ideas and Insights
    2010 - Geotagging andLocation Based Services
    It‘s all about Mobile
    Smartphones – iPhone still leading edge
    Mobile and Social Networks, Communities and Participation
    AR (Augment Reality) is slowly entering the market
    It‘s all about Communities and Social Networks
    Homebase: Facebook, Twitter
    Mobile-Bases: Geo-Applications
    3
    1 December 2009
    Current hype and next big business opportunity
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 4. InnoramaInnovations, Ideas and Insights
    (Location Bases) Services
    Geotagging, Reviewing
    4
    1 December 2009
    Comparing qype, foursquare, gowalla and wikitune because they all together can offer a big service.
    qype.com
    foursquare
    Wikitune
    2008
    2009
    2010
    ...and AR
    ...to Smartphone
    From Desktop...
    Innorama
  • 5. InnoramaInnovations, Ideas and Insights
    Qype
    Reviews, Evaluation and Tagging
    Platform and Community
    Reviews and Ratings from restaurants, doctors, places, etc. on qype.com
    Desktop-Approach
    Great and valuable information and data
    5
    1 December 2009
    www.qype.com
    Qype o
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 6. InnoramaInnovations, Ideas and Insights
    6
    1 December 2009
    www.qype.com
    Innorama
  • 7. InnoramaInnovations, Ideas and Insights
    Gowalla
    Mobile Geotagging
    Tagging of buildings, places, restaurants, lodges
    Collecting virtual presents and locations
    Receiving virtual presents for
    creating new locations
    re-visiting locations
    Changing presents with other ones
    Messaging
    Directly to Facebook, Twitter or directly displayed to your iphone
    Newsletter with infos and ranking
    7
    1 December 2009
    www.gowalla.com
    Gowalla is offering tagging-opportunities only at the moment – no rating, no reviewing.
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 8. 8
    1 December 2009
    www.gowalla.com
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 9. 9
    1 December 2009
    www.gowalla.com
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 10. 10
    1 December 2009
    www.gowalla.com
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 11. InnoramaInnovations, Ideas and Insights
    foursquare
    Mobile Geotagging and evaluating
    Tagging of buildings, places, restaurants, lodges
    Collecting points
    Receiving points for
    creating new and re-visiting locations
    ...
    To-Do-Lists with tips and insights
    Messaging
    Directly to Facebook, Twitter or directly displayed to your iphone
    Newsletter with infos and ranking
    11
    1 December 2009
    www.foursquare.com
    Foursquare is offering tagging-opportunities only and so-called to-do-lists and nearby tips.
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 12. 12
    1 December 2009
    www.foursquare.com
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 13. 13
    1 December 2009
    www.foursquare.com
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 14. 14
    1 December 2009
    www.foursquare.com
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 15. InnoramaInnovations, Ideas and Insights
    Wikitude
    Mobile Geotagging and AR
    Augmented Reality and Geotagging of places
    Wikipedia Interface
    Defining points, pages and
    Developer API
    Own Browser
    Evaluating
    15
    1 December 2009
    www.wikitude.org
    Seems to combine a lot of services and technologies in one idea. Entering new dimension in Routplanning and supporting moving around.
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 16. 16
    1 December 2009
    www.wikitude.org
    Innorama
  • 17. 17
    1 December 2009
    www.wikitudes.org
    www.wikitude.org
    Innorama
  • 18. InnoramaInnovations, Ideas and Insights
    A lot of opportunities for HP
    Your ideas?
    18
    1 December 2009
    Innorama
    Dieter Zirnig, HP Digital Strategy
  • 19. InnoramaInnovations, Ideas and Insights
    Watch out.
    And take care.
    Ciao
    Dieter
    19
    1 December 2009
    Innorama
    Dieter Zirnig, HP Digital Strategy