Wordcamp Greece 2011
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Wordcamp Greece 2011



My presentation for Wordcamp Greece 2011 in Thessaloniki, Greece.

My presentation for Wordcamp Greece 2011 in Thessaloniki, Greece.



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Wordcamp Greece 2011 Wordcamp Greece 2011 Presentation Transcript

  • Not just anotherWordpress blogWordCamp 2011, Thessaloniki
  • Not just anotherWordpress blogWordCamp 2011, Thessaloniki
  • Some stuff about me(I’m interesting. I think.)
  • My name is Zahareniahttp://sugarenia.com – @sugarenia
  • ≠My name is Zahareniahttp://sugarenia.com – @sugarenia
  • ≠My name is Zahareniahttp://sugarenia.com – @sugarenia
  • ...and this is Gadget, my cat(he doesn’t like walking on a leash)
  • I think I want to bea freelancer...– Me, circa 2009
  • The problem
  • terrainnova.gr/αν-το-περιεχόµενο-είναι-βασιλιάς-το-design-τ/
  • “ Αν εποµένως το πιο σηµαντικό είναι το περιεχόµενο σε µια παρουσία online (...) µήπως το αντίπαλο δέος το οποίο για χάρη συντοµίας θα το „ πω design πρέπει να είναι αυτό που θα ‘θυσιαστεί’;
  • “ Πλέον η ουσία βρίσκεται (...) να βρεθείς µέσω των social media µπροστά στους χρήστες ή τους καταναλωτές σου (...) Και κανένα design όσο και να λειτουργήσει ως ‘κράχτης’ και όσο καλό και να είναι δεν πρόκειται να βοηθήσει „ σηµαντικά επ’ αυτού – ειδικά µακροπρόθεσµα.
  • Arras (arrastheme.com)
  • Whom is this presentation for?Everyone.
  • So what’s your problem anyway?This.
  • Bueno by WooThemes
  • Aurora Borealis by Themeforest
  • Topzglow by simplyWP
  • MyWordpress by Themeforest
  • Fresh News by WooThemes
  • Header
  • Fat FooterHeader
  • Fat FooterHeader Most popular
  • Fat FooterHeader Most popularCarousel
  • Fat FooterHeader Most popularCarousel Featured
  • Fat FooterHeader Most popularCarousel Featured Tag clouds
  • Wait, tag clouds?Pffffft...
  • Whut?
  • The dreaded Wordpress lookHey, I’ve seen it before...
  • Why do we do this?Tight deadlines.
  • Why do we do this?Tight budgets.
  • Why do we do this?Laziness.
  • Let’s change this.
  • Art DirectionThe elephant in the room
  • alistapart.com/articles/art-direction-and-design
  • “ Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. „
  • This is not your aunt’s travel blog...
  • ...and this is not a pharmacy website.
  • Design ResearchYou. Need. It.
  • MoodboardsCapture the mood of the website
  • viget.com/inspire/perspectives-on-mood-boards
  • “ The purpose of a mood board is to set the tone & style of a design effort, without the distraction of flow and architecture. „
  • Use whatever suits youOneNote, Curio, Photoshop, LittleSnapper...
  • Best-sellers? Stay away.So generic it hurts
  • (Plus they all look alike)
  • Striking by ThemeForest
  • inFocus by ThemeForest
  • Display by ThemeForest
  • Go stylish minimalBut only if you have to
  • Dandelion by Themeforest
  • Briefed by WooThemes
  • Modest by ElegantThemes
  • Penelope by cssigniter
  • Practical by WPBundle
  • Don’t copy.Not too much anyway
  • Almost 89,2% of tutorialsites looks like PsdTutsor Smashing Magazine.– Me
  • Frankly, it gets boring.
  • No more magazines.Especially when you don’t have content
  • It will show.
  • Macalicious.com (design from 45Royale)
  • Delicious Magazine by WooThemes
  • Diverse by WPBundle
  • Vetee by Themeforest
  • Hipstr TumblrIt is popular for a reason
  • Slanted by WooThemes
  • Nimble by WPBundle
  • Auld by WooThemes
  • Shelf by The Theme Foundry
  • Recap time!(This is what you should write down)
  • Don’t Wordpress look Marketplace best-sellers Magazine themes without content
  • Do Design research Minimalism & personality Lean ’n’ mean original themes
  • No more of this.Don’t make me spank you.
  • Thank you! You’re cool.Zaharenia AtzitzikakiUI designerhttp://sugarenia.com@sugarenia