Wordcamp Greece 2011

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My presentation for Wordcamp Greece 2011 in Thessaloniki, Greece.

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Wordcamp Greece 2011

  1. 1. Not just anotherWordpress blogWordCamp 2011, Thessaloniki
  2. 2. Not just anotherWordpress blogWordCamp 2011, Thessaloniki
  3. 3. Some stuff about me(I’m interesting. I think.)
  4. 4. My name is Zahareniahttp://sugarenia.com – @sugarenia
  5. 5. ≠My name is Zahareniahttp://sugarenia.com – @sugarenia
  6. 6. ≠My name is Zahareniahttp://sugarenia.com – @sugarenia
  7. 7. ...and this is Gadget, my cat(he doesn’t like walking on a leash)
  8. 8. I think I want to bea freelancer...– Me, circa 2009
  9. 9. The problem
  10. 10. terrainnova.gr/αν-το-περιεχόµενο-είναι-βασιλιάς-το-design-τ/
  11. 11. “ Αν εποµένως το πιο σηµαντικό είναι το περιεχόµενο σε µια παρουσία online (...) µήπως το αντίπαλο δέος το οποίο για χάρη συντοµίας θα το „ πω design πρέπει να είναι αυτό που θα ‘θυσιαστεί’;
  12. 12. “ Πλέον η ουσία βρίσκεται (...) να βρεθείς µέσω των social media µπροστά στους χρήστες ή τους καταναλωτές σου (...) Και κανένα design όσο και να λειτουργήσει ως ‘κράχτης’ και όσο καλό και να είναι δεν πρόκειται να βοηθήσει „ σηµαντικά επ’ αυτού – ειδικά µακροπρόθεσµα.
  13. 13. Arras (arrastheme.com)
  14. 14. Whom is this presentation for?Everyone.
  15. 15. So what’s your problem anyway?This.
  16. 16. Bueno by WooThemes
  17. 17. Aurora Borealis by Themeforest
  18. 18. Topzglow by simplyWP
  19. 19. MyWordpress by Themeforest
  20. 20. Fresh News by WooThemes
  21. 21. Header
  22. 22. Fat FooterHeader
  23. 23. Fat FooterHeader Most popular
  24. 24. Fat FooterHeader Most popularCarousel
  25. 25. Fat FooterHeader Most popularCarousel Featured
  26. 26. Fat FooterHeader Most popularCarousel Featured Tag clouds
  27. 27. Wait, tag clouds?Pffffft...
  28. 28. Whut?
  29. 29. The dreaded Wordpress lookHey, I’ve seen it before...
  30. 30. Why do we do this?Tight deadlines.
  31. 31. Why do we do this?Tight budgets.
  32. 32. Why do we do this?Laziness.
  33. 33. Let’s change this.
  34. 34. Art DirectionThe elephant in the room
  35. 35. alistapart.com/articles/art-direction-and-design
  36. 36. “ Art direction brings clarity and definition to our work; it helps our work convey a specific message to a particular group of people. „
  37. 37. This is not your aunt’s travel blog...
  38. 38. ...and this is not a pharmacy website.
  39. 39. Design ResearchYou. Need. It.
  40. 40. MoodboardsCapture the mood of the website
  41. 41. viget.com/inspire/perspectives-on-mood-boards
  42. 42. “ The purpose of a mood board is to set the tone & style of a design effort, without the distraction of flow and architecture. „
  43. 43. Use whatever suits youOneNote, Curio, Photoshop, LittleSnapper...
  44. 44. Best-sellers? Stay away.So generic it hurts
  45. 45. (Plus they all look alike)
  46. 46. Striking by ThemeForest
  47. 47. inFocus by ThemeForest
  48. 48. Display by ThemeForest
  49. 49. Go stylish minimalBut only if you have to
  50. 50. Dandelion by Themeforest
  51. 51. Briefed by WooThemes
  52. 52. Modest by ElegantThemes
  53. 53. Penelope by cssigniter
  54. 54. Practical by WPBundle
  55. 55. Don’t copy.Not too much anyway
  56. 56. Almost 89,2% of tutorialsites looks like PsdTutsor Smashing Magazine.– Me
  57. 57. Frankly, it gets boring.
  58. 58. No more magazines.Especially when you don’t have content
  59. 59. It will show.
  60. 60. Macalicious.com (design from 45Royale)
  61. 61. Delicious Magazine by WooThemes
  62. 62. Diverse by WPBundle
  63. 63. Vetee by Themeforest
  64. 64. Hipstr TumblrIt is popular for a reason
  65. 65. Slanted by WooThemes
  66. 66. Nimble by WPBundle
  67. 67. Auld by WooThemes
  68. 68. Shelf by The Theme Foundry
  69. 69. Recap time!(This is what you should write down)
  70. 70. Don’t Wordpress look Marketplace best-sellers Magazine themes without content
  71. 71. Do Design research Minimalism & personality Lean ’n’ mean original themes
  72. 72. No more of this.Don’t make me spank you.
  73. 73. Thank you! You’re cool.Zaharenia AtzitzikakiUI designerhttp://sugarenia.com@sugarenia

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