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NGOs (Non-governmental Organizations) are non-profit voluntary citizens' groups organized around a core set of goals or principles which they drive toward through action. CRM tools are critical for NGOs and SugarCRM is a natural fit given its open source, collaborative approach to development.
NGOs can appreciate the unique customizability of Sugar since traditional sales tools are often necessary for them but need to be re-conceptualized around this unique industry. With this session, we kick off an exciting partnership between the community of NGOs, SugarCRM, and the extended set of partners and customers that comprise the Sugar ecosystem. We discuss some of the unique needs NGOs have for CRM and demonstrate how two specific organizations -- The Robin Hood Foundation and StoryCorps -- have customized versions of Sugar to meet those needs. We demonstrate the business case for a coalition of NGOs driving Sugar development that is focused on the unique needs of NGOs, and provide concrete next steps for the build-out of a robust NGO community for Sugar.
Presented at SugarCon 2011 by Heather Johnson, Robin Hood Foundation, Adrian Boerstra, Intricity, Dean Haddock, StoryCorps
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