Keren Gavra, Geeta Deodhar, SugarCRM
Effectively forecasting revenue targets is a critical task for any business regardless of size or win-rate. For many sales organizations, the primary obstacle is capturing accurate forecast data that the sales professionals can deliver on. In these organizations, forecasting is often perceived as a chore to appease sales management - resulting in resistance by the team and partial reporting of forecasting information. In this session you will learn how Sugar forecasting puts the sales professional first by allowing individuals to effectively manage their own forecast, perform what-if analysis, and publish the right level of detail to sales management.
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