SugarCon 2013: How the Subscription Economy is Affecting Businesses and CRM
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Denis Pombriant, Beagle Research ...
Denis Pombriant, Beagle Research
Today you can buy almost anything through a subscription from food and wine to clothing and accessories to cars and, yes, software. While most audience members may be familiar with subscriptions from the consumption perspective, subscriptions are changing much of what we know about all aspects of business. Managing a subscription company can be challenging in part because customers are invisible across the Internet. Frequently managers have to rely on insufficient information for decision making.
This session explores how subscription companies’ information needs are different and discusses some of the top metrics that subscription managers can obtain from customer data to manage their businesses better.
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