SugarCon 2013: Social Selling-How to not be creepy

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Mathew Sweezey, Pardot

We all know that leads make the sales and marketing world go round, and if you're an agile marketer you are always looking for new ways to get better leads. In this session, join Mathew Sweezey, Pardot B2B Marketing Evangelist, as he walks through 10.5 advanced lead generation techniques for content marketing, search marketing, and email marketing. These are all techniques that are simple in concept and easy in implementation. You'll leave wishing you'd known them before, and excited you know them now.

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SugarCon 2013: Social Selling-How to not be creepy

  1. 1. SocialBe CreepyHow To Not SellingMathew Sweezey@msweezey
  2. 2. Avid Traveler, OutdoorJunky, Aspiring Beach Bum.......@msweezey
  3. 3. FACT: People dolike Salespeople!
  4. 4. Good News! The Bar is really, really, really low!@msweezey
  5. 5. “Helping is the new Selling”@msweezey - Jay Baer
  6. 6. SocialAnythingonline is now What is Socialconsideredsocial! Define – Nascar slide with social tools@msweezey
  7. 7. CreepyAnnoyinglyunpleasant; What is Socialrepulsive Define – Nascar slide with social tools@msweezey
  8. 8. Tools• CRM• Lead Tracking• Sales Enablement is Social What• Google Alerts• Job Change Alerts• Social Aggregators slide with social tools Define – Nascar@msweezey
  9. 9. Knowthepowersyouwield!
  10. 10. Keep TIP #1 Tip #1 Your Cards Secrets are best when kept@msweezey Close
  11. 11. KnowTIPDeserves #2 What Tip #1 Secrets are best when kept An@msweezey Action
  12. 12. Not TIP #3 Tip #1Talking Secrets are best when keptPoints@msweezey
  13. 13. Tip #1Secrets are best when kept
  14. 14. DOWNL OAD@msweezey
  15. 15. THE DEETS onTWEE@msweezey
  16. 16. Linkedin@msweezey
  17. 17. Question s?@msweezey
  18. 18. ThankYou @msweezey

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