Business Anti-Social: The Boss NeedsSugarCRM, Give it To Them!Keith Brooks, VoiceRiteSocial Collaboration Practice Leaderk...
Who Is This Guy Talking to Me?<- Co-Authored this bookTop 10 Blogger onMy Office2x Speaker and #14 out of 100 Top Tweeters...
Since We Last We Spoke…•  The Presidential Election•  The SF Giants Won the World Series•  Sandy was all about Danny until...
Today’s Topics3) CEOGrooves4) HappyEndings2) CEO PR1) CEOEvasion
Let’s Revisit…What is Against You•  CEO’s don’t care about using socialmedia..usually•  No Time for you•  Meetings and mor...
http://mashable.com/2011/12/02/social-ceo-infographic/
Up Next3) CEOGrooves4) HappyEndings2) CEO PR1) CEOEvasion
Lipstick on a Pig or•  Not always easy is it!•  The execs trust you…well I hope they do!•  Even Darth Vader could er, mayb...
CEO Opportunities to Leverage SugarCRM•  Disasters•  Sports Events•  Holidays•  Current Events*•  Industry Events•  Movie ...
One Examplehttp://learn.mindjet.com/SuperstormSandyhttps://lonelybrand.com/blog/three-ways-brands-exercised-great-crm-foll...
Next To Last Topic3) CEOGrooves4) HappyEndings2) CEO PR1) CEOEvasion
It’s My LifeTaxmanIs there Anybody Out There?Two out of Three Ain’t BadDid You Steal My Money
Have a Nice DayGetting BetterWish You Were HereBat Out of HellThe Real Me
Help the CEO look …
Last Topic3) CEOGrooves4) HappyEndings2) CEO PR1) CEOEvasion
Practical Matters (Your Homework)•  Create Templates•  Plan for the year in advance•  Give them a voice, find their angle•...
Thank YouKeith BrooksTwitter and Skype: Lotusevangelistkbrooks@voicerite.com about.me/keithbrooksBlog: blog.vanessabrooks....
SugarCon 2013: Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!
SugarCon 2013: Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!
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SugarCon 2013: Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!

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Keith Brooks, VoiceRite

After the huge success you had following last year's session, your executive now uses SugarCRM right? Probably not all of you won that battle, ready for this year's? You need to be doing more, faster. Did you get messages out before and after the storms hit? What does this have to do with CRM? Everything! You need to help your CEO look good to the outside world, not just help the sales teams with businessdevelopment. What other ways can you help your company look better to the outside world? Come listen as we revisit the mind of the executive and provide a few options to keep them even happier with your efforts. Leave the session with a new song list and a better understanding of how to help your executives, and yourselves, but most importantly your customers.

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SugarCon 2013: Business Anti-Social: The Boss Needs SugarCRM, Give it To Them!

  1. 1. Business Anti-Social: The Boss NeedsSugarCRM, Give it To Them!Keith Brooks, VoiceRiteSocial Collaboration Practice Leaderkbrooks@voicerite.comTwitter/Skype: lotusevangelist
  2. 2. Who Is This Guy Talking to Me?<- Co-Authored this bookTop 10 Blogger onMy Office2x Speaker and #14 out of 100 Top Tweeters**= http://nextprinciples.com/nextprinciples-analyses-of-sugarcon-2012/My Geek Friendshttp://blog.vanessabrooks.com/http://www.slideshare.net/kbmsghttp://about.me/keithbrooks
  3. 3. Since We Last We Spoke…•  The Presidential Election•  The SF Giants Won the World Series•  Sandy was all about Danny until…•  The Miami Heat Won the NBAChampionshipPhotos from (L) Entertainmentrundown.com and (R) ruvilla.com
  4. 4. Today’s Topics3) CEOGrooves4) HappyEndings2) CEO PR1) CEOEvasion
  5. 5. Let’s Revisit…What is Against You•  CEO’s don’t care about using socialmedia..usually•  No Time for you•  Meetings and more meetings•  Broad plans on their minds•  To focus on urgent matters first•  Too many filters on the data they seePhoto from birdhouse.orgCEO EVASION
  6. 6. http://mashable.com/2011/12/02/social-ceo-infographic/
  7. 7. Up Next3) CEOGrooves4) HappyEndings2) CEO PR1) CEOEvasion
  8. 8. Lipstick on a Pig or•  Not always easy is it!•  The execs trust you…well I hope they do!•  Even Darth Vader could er, maybe not…•  Does your CEO email, newsletter, blog,anything..like:Comic from dilbert.comCEO PR
  9. 9. CEO Opportunities to Leverage SugarCRM•  Disasters•  Sports Events•  Holidays•  Current Events*•  Industry Events•  Movie Themes•  Travel Tuesday^*=Be Careful out There^=Manic Monday or Freaky FridayYES! This isMarketing 101…but how many ofyou have pitchedthese to your CEO?
  10. 10. One Examplehttp://learn.mindjet.com/SuperstormSandyhttps://lonelybrand.com/blog/three-ways-brands-exercised-great-crm-following-hurricane-sandy/
  11. 11. Next To Last Topic3) CEOGrooves4) HappyEndings2) CEO PR1) CEOEvasion
  12. 12. It’s My LifeTaxmanIs there Anybody Out There?Two out of Three Ain’t BadDid You Steal My Money
  13. 13. Have a Nice DayGetting BetterWish You Were HereBat Out of HellThe Real Me
  14. 14. Help the CEO look …
  15. 15. Last Topic3) CEOGrooves4) HappyEndings2) CEO PR1) CEOEvasion
  16. 16. Practical Matters (Your Homework)•  Create Templates•  Plan for the year in advance•  Give them a voice, find their angle•  Golf works, let me explain•  Make it EASY•  No, Seriously, very, very easy or..•  Just do it for themhttps://twitter.com/execgolfmag
  17. 17. Thank YouKeith BrooksTwitter and Skype: Lotusevangelistkbrooks@voicerite.com about.me/keithbrooksBlog: blog.vanessabrooks.com

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