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Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
Mobile: Session 3: How Mobility Supercharges CRM Adoption
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Mobile: Session 3: How Mobility Supercharges CRM Adoption

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Mobile devices are changing the way people live and work. Meanwhile, CRM still suffers issues with adoption. With a little planning and the right tools, mobility can offer you a path to faster and …

Mobile devices are changing the way people live and work. Meanwhile, CRM still suffers issues with adoption. With a little planning and the right tools, mobility can offer you a path to faster and more widespread adoption than ever before. This session will offer a view of the role mobility plays in your CRM arsenal, how to achieve strong mobile CRM adoption and how this affects adoption in the office, and the expected additional ROI that a strong mobile strategy can deliver.

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  • 1. MobileHow Mobility Supercharges CRM Adoption ©2012 SugarCRM Inc. All rights reserved.
  • 2. Mobility Supercharges CRM Adoption Mobile devices are changing the way people live and work. Meanwhile, CRM still suffers issues with adoption. With a littleplanning and the right tools, mobility can offer you a path to fasterand more widespread adoption than ever before. This session willoffer a view of the role mobility plays in your CRM arsenal, how to achieve strong mobile CRM adoption and how this affects adoption in the office, and the expected additional ROI that a strong mobile strategy can deliver. ©2012 SugarCRM Inc. All rights reserved.
  • 3. Know Your Speaker Erin Fetsko Sales Engineer | Product Evangelist | Partner Enablement SUGARCRM Inc. @EbullientErin erin@sugarcrm.com SapientSalesman.com EbullientErin bit.ly/buyersjourney LinkedIN.com/in/erinfetskoTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 4. Tweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 5. Agenda Mobile LandscapeTraditional CRM Adoption HurdlesMobiles Impact on CRM Strategy Supercharge your CRM ©2012 SugarCRM Inc. All rights reserved.
  • 6. Share Your Thoughts@EbullientErin #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 7. Mobile Takeover ©2012 SugarCRM Inc. All rights reserved.
  • 8. How are you connected?Tweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 9. Cloud is CriticalTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 10. Browser StatsTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 11. App Overload: Changes ExpectationsTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 12. 2012 Trends •  Location Based Services •  Social Networking •  Android Continues to Eat Apple •  Mobile Commerce •  Bandwidth Hungry Apps Accelerate 4G •  Business Applications •  Mobile Search •  Mobile VideoTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 13. Traditional Adoption Hurdles ©2012 SugarCRM Inc. All rights reserved.
  • 14. Too Much Too Quickly •  Process Improvements o  Change o  Automation •  Technology Modernization o  Location o  Interface •  Habitual PeopleTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 15. Ambition cant trump evolutionWhat Process? Manual. Managed. Defined. Optimized.Tweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 16. Poor Design and PlanningTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 17. ProtestTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 18. ManagementTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 19. Perfectionism Driven RigidityTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 20. IgnoranceTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 21. Mobiles Impact on CRM Strategy ©2012 SugarCRM Inc. All rights reserved.
  • 22. The Lazy FactorTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 23. DesignTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 24. Instant GratificationTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 25. FreedomTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 26. Supercharge Your CRM ©2012 SugarCRM Inc. All rights reserved.
  • 27. Change ManagementTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 28. Socialize. Sell. Teach.Tweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 29. Corporate AlignmentTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 30. Use a Variety of ToolsTweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 31. As you leave... ©2012 SugarCRM Inc. All rights reserved.
  • 32. Drive Success •  Mobile continues to change how we do business o  Adapt to modern expectations o  Adopt a mobile strategy •  CRM drives strategic initiatives o  Design with the solution in mind o  Stay Flexible •  Empower your team •  Respect the human factor!Tweet: #SCON12 ©2012 SugarCRM Inc. All rights reserved.
  • 33. Thank You! Comments? Compliments? Criticisms? Tweet to me @EbullientErinPresentation: http://bit.ly/SCON12adoptmobile ©2012 SugarCRM Inc. All rights reserved.
  • 34. Submit Session Feedback Select the SugarCon Mobile App: 1.  Tap on this session 2.  Tap on survey 3.  Submit your feedback*Prizes for attendees who submit session feedback using the Mobile App ©2012 SugarCRM Inc. All rights reserved.
  • 35. #SCON12 ©2012 SugarCRM Inc. All rights reserved.

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