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So you are leading your organization's customer service. Along comes social media. What do you need? A force multiplier. What the heck is a force multiplier? It's a factor that dramatically increases or "multiplies" the effectiveness of an item or group – or in this case, customer service. Imagine having the know-how and tools in your support organization that can propel your whole business forward exponentially. Come hear Dr. Natalie Petouhoff 's talk about social media for customer support and how this affects the bottom line. Follow Dr. Natalie on twitter at www.twitter.com/drnatalie
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