Learn to use sociology techniques to derive a clear, precise and quantifiable definition for relationships, then apply the resulting concepts to brand-customer relationship. We will explore the metrics and potential ways to measure and quantify relationship and address the question of whether we can beat the Dunbar Limit of 150 friends.
We will also revisit the Dunbar Limit and its implication for brands under the concept of attention economy. How can brands can leverage various components of a relationship to build stronger customer relationship to bring ROI through loyalty and influence?
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