Social: Session 2: Business Development with the Power of LinkedIN and SugarCRM
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Social: Session 2: Business Development with the Power of LinkedIN and SugarCRM

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SugarCRM a great sales tool. LinkedIN is a powerful networking source. Put them together and WOW. In this session we'll spend some time exploring the power of LinkedIN to grow your business and then ...

SugarCRM a great sales tool. LinkedIN is a powerful networking source. Put them together and WOW. In this session we'll spend some time exploring the power of LinkedIN to grow your business and then take it a step further by leverage SugarCRM and LinkedIN together. You'll walk away with some new ideas for using LinkedIN for lead generation, promotion, networking and referrals and you'll have a few new ideas on how to use SugarCRM as well.

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  • As of November 3, 2011, LinkedIn operates the world’s largest professional network on the Internet with more than 135 million members in over 200 countries and territories.
  • Most professionals will start with LinkedInIf you have a LinkedIn profile, when someone Googles your name, one of the top results will be your LinkedIn profile.
  • LinkedIN Company Profile
  • Private tab - (if you haven’t set up administrator roles, this tab is visible to all current employees who are LinkedIn members with valid e-mail addresses under your company domain)Analytics - Number of overall page views and page views by tab per month Number of unique visitors per month - also see the number of clicks per month on each link on your Products & Services pageyour company’s number of followers per month by industry, function and company
  • Building and Enhancing CredibilityLinkedIn may well become the first place everyone will look to determine the business profile of an individual. LinkedIn allows a professional to showcase a collection of printed works or publications, recommendations from other LinkedIn users, company affiliations, and work history. When I want to know more about someone I've just met, I can learn quite a bit of information about them by reading their LinkedIn profile. I can see where they've worked, or what they've done in the business world, and I can see what others think of them by reading recommendations that others have written about them.Share questions or your answers to others' questions. Besides the ability to ask questions, LinkedIn Answers also offers a great opportunity for users to share their expertise and thought leadership as well as link to content they've created that helps to answer others' questions. Have you provided a helpful answer to another's question lately? When you're on the question's page, click "Share This" beneath the question. You then have the option to share the question via LinkedIn message with up to 200 of your connections, bookmark it on Delicious, or grab the permalink to share in other ways. Claim your vanity URL. Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: http://www.linkedin.com/in/pamelavaughan. Do so by going here and clicking "customize your public profile URL" down on the right-hand side.Ask for recommendations, which is a good way to get links. Of course, you need to be asking the recommendations from members that have actually bought your products or used your service.
  • Capitalizing on Search Engine Optimization LinkedIn profiles show up very high on search engine results. The more links you add to your profile, the higher one's ranking may be in search engine results. LinkedIn allows you to incorporate two very important links to a profile: web sites and a blog. Adding these to your profile not only builds your profile's link count, but also lets you promote your site(s). I use this feature to highlight my own web site, BusinessNetworking.com.Search engine optimize your profile. You can also optimize your profile to get found by people searching LinkedIn for key terms with which you want to be associated. Add these keywords to various sections of your profile such as your headline or summary.
  • Use OpenLink to send messages to people to whom you're not connected. LinkedIn only allows you to send messages to people with which you share a first degree connection, but did you know some people let you send them messages anyway, even if you're not connected? The ability to be part of the OpenLink network is only available to premium account holders, but it allows them to be available for messaging by any other LinkedIn member if they choose to be. OpenLink members will appear with an icon that looks like a small ring of dots next to their name in search results and on their profile.Leverage the power of LinkedIn Groups. Did you know that if you're a member of the same group as another user, you can bypass the need to be a first degree connection in order to message them? In addition, group members are also able to view the profiles of other members of the same group without being connected. Join more groups to enable more messaging and profile viewership capabilities.Take advantage of advanced search options. LinkedIn's Advanced Search feature provides a much richer search experience. For example, say you want to find out if you're connected to anyone that works at a specific company. Type the company name in the company field in Advanced Search, then sort the results by "Relationship" to see if you have any first or second degree connections to any employees.
  • Not just to
  • Tying in a Twitter ConnectionLinkedIn dovetails with Twitter.  Take advantage of "Saved Searches." LinkedIn allows users to create up to 3 saved searches. After conducting a search, clicking the “Save This Search” option allows you to save a search and easily run it again later. You can also choose to receive weekly or monthly reminders via email once new members in the network match your saved search criteria. Just click on the “Saved Searches” tab on the Advanced Search options page and select one of your saved searches to run again.Track company buzz.Company Buzz is a helpful application that allows you to track what people are saying about your company and related topics on Twitter. Just install the application and customize your topics to view tweets, trends, and top keywords.Check in on "Network Updates." Found on your LinkedIn homepage, Network Updates are kind of like your Facebook news feed. Check these periodically for a quick snapshot of what your connections are up to and sharing.Use LinkedIn Today to keep track of industry news. LinkedIn Today is an awesome feature that provides you with the most popular stories that are shared on LinkedIn. Use it to stay on top of news occurring about marketing, the internet, computer software, etc. You can also sign up for email summary notifications of LinkedIn Today news.
  • Make your blog/website links sexier. Instead of using the default "My Website"-type anchor text links in your LinkedIn profile, you can change the anchor text to make those links more appealing to people who view your profile. So if you want to increase clicks on the website links you can display on your profile, change the link's anchor text to something more attention-grabbing than the standard options LinkedIn provides. For example, if you want to include a link to your blog, rather than choosing LinkedIn's standard "Blog" anchor text, customize it to include keywords that indicate what your blog is about, like "Internet Marketing Blog." Each profile can display up to 3 website links like this, and they can be customized by editing your profile, clicking edit on your website links, and selecting "Other" in the drop-down menu to customize the anchor text.Export connections. Want to transfer your LinkedIn connections to another contact management system? LinkedIn enables you to easily export your connections. Just click on "Contacts," "My Connections," and then scroll down and click "Export Connections." You have the option of either exporting as a .CSV or .VCF file.Easily find email contacts on LinkedIn. Speaking of connections, the LinkedIn Companion for Firefox is a great plugin that helps you identify the LinkedIn profiles of people who are emailing you. It also enables you to easily access other LinkedIn features via your browser.Add a video to your Company Page. Make your business' Company Page more interactive by adding video. To do so, visit your Company Page as a page admin, click your Products tab and, under the "Admin Tools" drop-down menu, click "Add a product or service." This enables you to create a new entry that features your video (or you can add a video to any existing product/service pages you've set up previously). Currently, LinkedIn only supports videos that have been uploaded to YouTube.Rearrange your profile. LinkedIn enables users to reorder the sections of their profile in any way they prefer. When in edit mode on your profile, simply hover your mouse over the title of each section. Your mouse will turn into a four-arrowed icon, at which point you can click then drag and drop to another position on your profile.Use applications. Speaking of Company Buzz, have you looked through the other applications available to you on LinkedIn? Browse the Application Directory, and consider adding the SlideShare application or linking your blog to showcase your presentations and blog articles on your profile. The Events application is also a great way to see what events your connections are attending and find other popular industry events to attend.
  • Make your blog/website links sexier. Instead of using the default "My Website"-type anchor text links in your LinkedIn profile, you can change the anchor text to make those links more appealing to people who view your profile. So if you want to increase clicks on the website links you can display on your profile, change the link's anchor text to something more attention-grabbing than the standard options LinkedIn provides. For example, if you want to include a link to your blog, rather than choosing LinkedIn's standard "Blog" anchor text, customize it to include keywords that indicate what your blog is about, like "Internet Marketing Blog." Each profile can display up to 3 website links like this, and they can be customized by editing your profile, clicking edit on your website links, and selecting "Other" in the drop-down menu to customize the anchor text.Export connections. Want to transfer your LinkedIn connections to another contact management system? LinkedIn enables you to easily export your connections. Just click on "Contacts," "My Connections," and then scroll down and click "Export Connections." You have the option of either exporting as a .CSV or .VCF file.Easily find email contacts on LinkedIn. Speaking of connections, the LinkedIn Companion for Firefox is a great plugin that helps you identify the LinkedIn profiles of people who are emailing you. It also enables you to easily access other LinkedIn features via your browser.Add a video to your Company Page. Make your business' Company Page more interactive by adding video. To do so, visit your Company Page as a page admin, click your Products tab and, under the "Admin Tools" drop-down menu, click "Add a product or service." This enables you to create a new entry that features your video (or you can add a video to any existing product/service pages you've set up previously). Currently, LinkedIn only supports videos that have been uploaded to YouTube.Rearrange your profile. LinkedIn enables users to reorder the sections of their profile in any way they prefer. When in edit mode on your profile, simply hover your mouse over the title of each section. Your mouse will turn into a four-arrowed icon, at which point you can click then drag and drop to another position on your profile.Use applications. Speaking of Company Buzz, have you looked through the other applications available to you on LinkedIn? Browse the Application Directory, and consider adding the SlideShare application or linking your blog to showcase your presentations and blog articles on your profile. The Events application is also a great way to see what events your connections are attending and find other popular industry events to attend.
  • Make your blog/website links sexier. Instead of using the default "My Website"-type anchor text links in your LinkedIn profile, you can change the anchor text to make those links more appealing to people who view your profile. So if you want to increase clicks on the website links you can display on your profile, change the link's anchor text to something more attention-grabbing than the standard options LinkedIn provides. For example, if you want to include a link to your blog, rather than choosing LinkedIn's standard "Blog" anchor text, customize it to include keywords that indicate what your blog is about, like "Internet Marketing Blog." Each profile can display up to 3 website links like this, and they can be customized by editing your profile, clicking edit on your website links, and selecting "Other" in the drop-down menu to customize the anchor text.Export connections. Want to transfer your LinkedIn connections to another contact management system? LinkedIn enables you to easily export your connections. Just click on "Contacts," "My Connections," and then scroll down and click "Export Connections." You have the option of either exporting as a .CSV or .VCF file.Easily find email contacts on LinkedIn. Speaking of connections, the LinkedIn Companion for Firefox is a great plugin that helps you identify the LinkedIn profiles of people who are emailing you. It also enables you to easily access other LinkedIn features via your browser.Add a video to your Company Page. Make your business' Company Page more interactive by adding video. To do so, visit your Company Page as a page admin, click your Products tab and, under the "Admin Tools" drop-down menu, click "Add a product or service." This enables you to create a new entry that features your video (or you can add a video to any existing product/service pages you've set up previously). Currently, LinkedIn only supports videos that have been uploaded to YouTube.Rearrange your profile. LinkedIn enables users to reorder the sections of their profile in any way they prefer. When in edit mode on your profile, simply hover your mouse over the title of each section. Your mouse will turn into a four-arrowed icon, at which point you can click then drag and drop to another position on your profile.Use applications. Speaking of Company Buzz, have you looked through the other applications available to you on LinkedIn? Browse the Application Directory, and consider adding the SlideShare application or linking your blog to showcase your presentations and blog articles on your profile. The Events application is also a great way to see what events your connections are attending and find other popular industry events to attend.
  • Linked IN best practices

Social: Session 2: Business Development with the Power of LinkedIN and SugarCRM Social: Session 2: Business Development with the Power of LinkedIN and SugarCRM Presentation Transcript

  • Business Development with LinkedIN and SugarCRM
  • It isnt just what you know, and it isnt just who you know.Its actually who you know, whoknows you, and what you do for aliving. - Bob Burg
  • Daniel Kraus PresidentLeading Results, Inc @LeadingResultswww.LeadingResults.com 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 4
  • Leading Results Overview Marketing services firm – coaching and consulting  1:1 Coaching, Group Coaching  Fractional VP of Marketing  Social Media Coaching and Learning  Referral Marketing Coaching and Classes Authorized Duct Tape Marketing coaches Offices in Boston and Philadelphia Clients throughout North America We help our clients stop wasting money on marketing that does not create resultsTweet: #SCON12
  • Leading Results Core Marketing Mantra Dont talk about the products you sell; talk about the problems you solve. Then talk about the remarkably different way that I will experience working with you as you solve those problems. Be sure you tell me what I get; NOT what you do. Because I dont have time to figure out if what I need is what you do.Tweet: #SCON12
  • LinkedIN – Quick Stats 100m Members (191342=me)
  • Why do people use LinkedIN? A. They are looking for someone Or B. They want to be found by someone
  • 5 Keys to Success Be Authentic, Genuine & Transparent Show Value, Be Engaged, Contribute Know your ideal customer/prospect profile Be crystal clear on your core message Make sure your differentiation comes throughTweet: #SCON12
  • Key Areas of Leverage Credibility Getting Found Automation Sales Networking AdvertisingTweet: #SCON12
  • LinkedIN Anatomy
  • Your Profile – 100%
  • 100% profile completeness Industry Postal code A current position with description Two additional previous positions Education At least 5 skills Profile photo At least 50 connections A summaryTweet: #SCON12
  • GroupsTweet: #SCON12
  • LI TodayTweet: #SCON12
  • SignalsTweet: #SCON12
  • LinkedIn Company pageTweet: #SCON12
  • LinkedIn Company page - OverviewThis public tab lists info such as: Basic information about your company (e.g., location, number of employees and industry) Information about new hires and employees, including the viewer’s degree of separation Twitter and blog feeds plus a “follow company” featureTweet: #SCON12
  • LinkedIn Company page - Careers This is another public tab displaying job postings. Premium Career Pages Deliver a custom experience - Your content adapts to viewers, based on their LinkedIn profiles. Job seekers see jobs tailored to their backgrounds. Differentiate through rich contentTweet: #SCON12
  • Company page - Product & Services Post descriptions of your key products and services Receive product and service recommendations Add content such as videos and promotions Purchase recommendation ads to showcase recommendations for products and services and seek more of them Get the “recommend” button to place on your website along with each of your products and services.Tweet: #SCON12
  • LinkedIn Company page - Statistics This is a private tab visible only to LinkedIn members with administrator access to your Company Pages.Tweet: #SCON12
  • How to Benefit from LinkedIN
  • Key Areas of Leverage Credibility Getting Found Automation Sales Networking AdvertisingTweet: #SCON12
  • Credibility Summary with details Share expertise with answers to others questions. Write recommendations Get recommendations Claim your vanity URLTweet: #SCON12
  • Getting Found Capitalizing on Search Engine Optimization Search engine optimize your profile Participate in Group Discussions and relevant association groups Answer QuestionsTweet: #SCON12
  • Sales Connect with prospects Integrate Sugar to the marketing/sales process Stay in contact as people move Use OpenLink to send messages to people to whom youre not connected.  Leverage the power of LinkedIn Groups.  Take advantage of advanced search options.Tweet: #SCON12
  • Give value to connect…Tweet: #SCON12
  • Enhanced Networking & Referrals Search contacts for referral introductions Research attendees from events Review events prospects or connections are attendingTweet: #SCON12
  • ContributeTweet: #SCON12
  • Automation Integrate Sugar for updates Use LinkedIn Today to keep track of industry news Check in on "Network Updates” Tie in Twitter Connection Take advantage of "Saved Searches” Track SignalsTweet: #SCON12
  • AdvertisingTweet: #SCON12
  • Bonus Tips Make your blog/website links sexier. Add a Follow Button Export connections. Add a video to your Company Page. Rearrange your profile Use applicationsTweet: #SCON12
  • Make your blog/website links sexier. 4/24/2012
  • Bonus Tips Make your blog/website links sexier. Add a Follow Button Export connections. Add a video to your Company Page. Rearrange your profile Use applicationsTweet: #SCON12
  • Export ConnectionsTweet: #SCON12 4/24/2012
  • Bonus Tips Make your blog/website links sexier. Add a Follow Button Export connections. Add a video to your Company Page. Rearrange your profile Use applicationsTweet: #SCON12
  • ApplicationsTweet: #SCON12 4/24/2012
  • A: QuestionsB: Summary C: Offer
  • LinkedIN Best Practices Summary• Profile – links, keywords, descriptive• Status updates (+Twitter)• Repurpose content – Slideshare, YouTube• Connect with clients & prospects• Search for leads – Ideal Customer Profile• Recommend clients, partners• Use Groups• Questions and Answers• AdvertiseTweet: #SCON12
  • Offers: Complete my eval – get a copy of slides tonite On the eval: » Sign up for marketing tips newsletter » Ask for a free 45 minute marketing review » Ask for follow up if you need marketing help – social media or otherwise. 4/24/2012
  • Submit Session Feedback *Prizes for attendees who submit session feedback using the Mobile AppSelect the SugarCon Mobile App:1) Tap on this session2) Tap on survey3) Submit your feedback Contact Us Leading Results Web: www.leadingresults.com Email: dkraus@leadingresults.com Phone: 978-562-4161 Twitter: @LeadingResults facebook.com/leadingresults 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 41
  • #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 42