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Mobile: Session 4: Social CRM and Facebook go to College
 

Mobile: Session 4: Social CRM and Facebook go to College

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Hillel is the largest organization in the world with a focus on university-age Jews, serving young adults at more than 550 colleges and communities. Hillel used a strategy of peer relationship ...

Hillel is the largest organization in the world with a focus on university-age Jews, serving young adults at more than 550 colleges and communities. Hillel used a strategy of peer relationship engagement to double the number of Jewish students who are involved in Jewish life and who have meaningful Jewish experiences on campus. Learn how Hillel used Sugar’s mobile and social capabilities, with customizations by Sugar partner ATCORE Systems, to support this strategy, increasing engagement tracking by more than 1000 percent. Sugar has enabled Hillel to deploy a mobile-friendly version of its engagement tracking system and to integrate it with Facebook and Twitter. Users can enter new data into the system from any location, anytime.

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