Flexing Sugar Platform: Session 1 - Boost Your Business by Using your SAP Data Efficiently
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Flexing Sugar Platform: Session 1 - Boost Your Business by Using your SAP Data Efficiently

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Using SAP ERP data within the CRM solution increases knowledge about customers, improves customer responsiveness and eases the preparation of quotes and handling of orders. it-novum developed methods ...

Using SAP ERP data within the CRM solution increases knowledge about customers, improves customer responsiveness and eases the preparation of quotes and handling of orders. it-novum developed methods and interfaces for bidirectional data exchange between SugarCRM and SAP ERP to boost your business by using existing data more efficiently and without maintaining that data twice. In this session, it-novum’s team will define the benefit gained by enhancing seamless business processes across underlying systems and provide an overview of the interface methods they employed.

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Flexing Sugar Platform: Session 1 - Boost Your Business by Using your SAP Data Efficiently Presentation Transcript

  • 1. Flexing Sugar Platform Boost your business with theintelligent integration of SugarCRM and SAP
  • 2. Michael Kienle Managing Director Uwe Eilers Head of CRM it-novum GmbHhttp://www.it-novum.com 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 2
  • 3. What you will learn in this session: How to meet business needs with best source solutions. How to connect SAP and SugarCRM to gain the full benefits of seamless cross system integration. How to enrich a given SAP structure with SugarCRM. How to win big accounts when SAP is the given ERP system.Tweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 3
  • 4. Agenda  it-novum  challenges  integrated processes  live  Conclusion  benefits  questions?Tweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 4
  • 5. it-novum: Your Partner forOpen Minded Business Solutions >65 employees Covering the complete ø 20% annual growth value chain >60% external customers, medium and large enterprises Design and Architecture Projekt Management Branches in the D-A-CH region and Consulting Datacenter of KAP-AG „Best-Source“ Rollout Synergies & Innovation and Training according to concern affiliation Integration and Interfaces Support and Subscription Hosting and Managed ServicesTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 5
  • 6. Open Minded Business Solutions –the Magic Triangle with it-novumTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 6
  • 7. it-novum solutionsTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 7
  • 8. End users‘ Challenges SAP is your ERP system However, you are looking for alternatives to mySAP CRM You want a flexible CRM system which is tightly integrated in your IT-landscape and processes simple to customize easy to work with affordable well accepted by the users You don‘t want to put in your data twice double work to maintain your data tedious projects to build up a CRM systemTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 8
  • 9. Partners‘ Challenges Most enterprises run SAP but still need a flexible CRM solution – this is a huge opportunity for you! You want to offer a flexible, easy to use and affordable solution to those customers? You want to deploy cross system processes for the benefit of your customers? You have lost big accounts because you couldn‘t integrate with SAP?We show you how to get these deals…Tweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 9
  • 10. Integrated Processes Gain benefits by using integrated processes: seamless business processes broad information save time avoid faults increase in efficiency improve in quality save costs  Use the best source approach with it-novum.Tweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 10
  • 11. Questions to answerYou have to answer some questions before you startintegrating ERP and CRM. Which data/processes will be taken into account? adresses with accounting data quotes and products What is the leading system? adress data quotes How to assure data integrity? dublicates Plausibility How to create smooth integration?Tweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 11
  • 12. General Customer Data  Leading system - CRM or ERP? adress management dublicates ERP-data (customer ID, terms of payment etc.)  Transferring the data check for dublicates added value (accounting data)  How can we create quotes? create quotes in SugarCRM synchronize data with SAPTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 12
  • 13. Information to share and exchangebetween SAP and SugarCRMTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 13
  • 14. Avoiding DublicatesTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 14
  • 15. Products and Product CatalogTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 15
  • 16. Added ValueTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 16
  • 17. About the Interface to SAPTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 17
  • 18. Sugar meets SAPTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 18
  • 19. Conclusions I Integrated cross system integration improves your business. Enter adress data in SugarCRM (e.g. as a lead). Synchronizing this adress data with SAP saves time avoids faults enriches SugarCRM accounts with data from your SAP system Create quotes in SugarCRM. Synchronizing these quotes with SAP saves time avoids faults starts SAP processes allows to work in one systemTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 19
  • 20. Conclusions II  ITN Connector CRM integrated cross system business processes general customers data management with dublicate check creating quotes easily  benefits consistent data bases manage your data just once avoid faults and save time increase in efficiency improve in quality improved customer responsiveness at lower costsTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 20
  • 21. Benefits for End Users SugarCRM is a flexible, easy to use CRM tool that works with your SAP make your system more flexible keep system administration simple get your data where ever you want (mobile/browser) save costs seamless cross system solutions manage your data just once avoid faults save time save costs get broad information from different systems at one glanceTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 21
  • 22. Benefits for Partners win accounts with SAP/Sugar integration go for bigger companies where you usually find SAP use our interface works as a stencil just implement your customer‘s specific processes use our integrative approach for integrated processes sell cross system solutions – not software win accounts you couldn‘t win yet earn more moneyTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 22
  • 23. SugarCRM meets SAP questions and answers Find an it-novum Whitepaper and a Webcast recording by searching „SAP Sugar“ on www.sugarcrm.comTweet: #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 23
  • 24. Submit Session Feedback Select the SugarCon Mobile App: 1) Tap on this session 2) Tap on survey 3) Submit your feedback*Prizes for attendees who submit session feedback using the Mobile App 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 24
  • 25. #SCON12 4/24/2012 ©2012 SugarCRM Inc. All rights reserved. 25