IBM’S JOURNEY OF BECOMING A
SOCIAL BUSINESS
Christopher Crummey
Executive Director of Sales for Social Business
[Title]
IBM’s Social Business Transformation
@ccrummey
DIGTIAL IBMer
SALESCONNECT
DAY IN THE LIFE
The Digital IBMer
Digital IBMer = How IBMers work
POWER OF SOCIAL BUSINESS
…”nine out of ten executives whose
organizations use social tools report
some measurable business benefit
with employees, ...
SOCIAL IS ORGANIC, LIVING &
BREATHING
EXPERTISE
LOCATION
WISDOM OF
THE
CROWDS
SPEED
ENGAGED
EMPLOYEE
S
CUSTOMER
S
ATTRACT
...
EXPERTISE
“If only HP knew
what HP knows,
we would be
three-times more
productive.”
Lew Platt –
Former CEO HP
WISDOM OF THE CROWDS
Wisdom of the Crowds: BBC research
50,000
100
4,514 4,510
Wisdom of the Crowds
“While I was
sleeping my
network was
working for
me!!!”
“as smart as
the experts
just
moments
later”
INFORMATION FLOW
My Tippers
List
Organic
Resharing
Audit trail of
what version
65 Communities
23 Shared
Folders
EMPLOYEE ENGAGEMENT
751 Comments
205K Visits
175 Likes
New 2 IBM - On Boarding
DIGTIAL IBMer
SALESCONNECT
DAY IN THE LIFE
SalesConnect
Notes Client Integration
Expertise Location
Integration
Social + Analytics Integration
Social + Analytics Integration
Mobile Integration
Hootsuite Integrated with Connections & SugarCRM
QUESTIONS
IBM's Social Business Transformation
IBM's Social Business Transformation
IBM's Social Business Transformation
IBM's Social Business Transformation
IBM's Social Business Transformation
IBM's Social Business Transformation
IBM's Social Business Transformation
IBM's Social Business Transformation
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IBM's Social Business Transformation

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Chris Crummey, World Wide Director of Sales at IBM, shares the tools and processes that make his life easier and allow him to be productive from any location on many different devices.

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IBM's Social Business Transformation

  1. 1. IBM’S JOURNEY OF BECOMING A SOCIAL BUSINESS Christopher Crummey Executive Director of Sales for Social Business
  2. 2. [Title] IBM’s Social Business Transformation @ccrummey
  3. 3. DIGTIAL IBMer SALESCONNECT DAY IN THE LIFE
  4. 4. The Digital IBMer
  5. 5. Digital IBMer = How IBMers work
  6. 6. POWER OF SOCIAL BUSINESS
  7. 7. …”nine out of ten executives whose organizations use social tools report some measurable business benefit with employees, customers, and business partners.” “Evolution of the networked enterprise”, McKinsey & Co, March 2013
  8. 8. SOCIAL IS ORGANIC, LIVING & BREATHING EXPERTISE LOCATION WISDOM OF THE CROWDS SPEED ENGAGED EMPLOYEE S CUSTOMER S ATTRACT MAINTAIN TALENT NETWORKS
  9. 9. EXPERTISE
  10. 10. “If only HP knew what HP knows, we would be three-times more productive.” Lew Platt – Former CEO HP
  11. 11. WISDOM OF THE CROWDS
  12. 12. Wisdom of the Crowds: BBC research 50,000 100 4,514 4,510
  13. 13. Wisdom of the Crowds
  14. 14. “While I was sleeping my network was working for me!!!” “as smart as the experts just moments later”
  15. 15. INFORMATION FLOW
  16. 16. My Tippers List Organic Resharing Audit trail of what version
  17. 17. 65 Communities 23 Shared Folders
  18. 18. EMPLOYEE ENGAGEMENT
  19. 19. 751 Comments 205K Visits 175 Likes
  20. 20. New 2 IBM - On Boarding
  21. 21. DIGTIAL IBMer SALESCONNECT DAY IN THE LIFE
  22. 22. SalesConnect
  23. 23. Notes Client Integration
  24. 24. Expertise Location
  25. 25. Integration
  26. 26. Social + Analytics Integration
  27. 27. Social + Analytics Integration
  28. 28. Mobile Integration
  29. 29. Hootsuite Integrated with Connections & SugarCRM
  30. 30. QUESTIONS
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