Close More Deals, More Quickly With 1:1 Marketing Automation in Gmail

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Many organizations use sophisticated marketing automation tools. These are great systems, but often do not help the individual sales professional once a lead is handed to sales. However, with Collabspot sales reps can create powerful, personalized marketing communications to their prospects in seconds, helping to close more deals in less time. And, all these activities are seamlessly integrated with Sugar. This session will include a brief overview of the Collaspot solution, as well as show some real world examples and demonstrations of how your organization can increase sales effectiveness by empowering sales reps to create 1:1 campaigns.

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Close More Deals, More Quickly With 1:1 Marketing Automation in Gmail

  1. 1. CLOSE MORE DEALS, MORE QUICKLY WITH 1:1 MARKETING AUTOMATION IN GMAIL Laurent Gasser - Jeremi Joslin @Collabspot #SugarCon FounderCEO
  2. 2. 30 years of innovation: From Rolodex to Spreadsheets 1984 1994
  3. 3. 30 years of innovation: From Spreadsheets to CRM 1994 c 2004
  4. 4. 30 years of innovation: Cloud & Mobility 2004 2014
  5. 5. 2004 2014 30 years of innovation: Cloud & Mobility
  6. 6. Which Tab is my home page ? 1985
  7. 7. Email usage is growing Source: The Radicati Group Inc: Email Statistics Report, 2014-2018 196.3 204.1 212.1 220.4 227.7 108.7 116.2 123.9 132.1 139.4 0. 60. 120. 180. 240. 2014 2015 2016 2017 2018 Total Worldwide Emails Business Emails Consumer Emails Daily Email Traffic in Billion
  8. 8. All Names Engage Prospect & Recycled Marketing Sales Lead Opportunity Customer Nurturing Database Close more Deals, Quicker
  9. 9. How Scientific is my work ? Marketing Sales
  10. 10. 1:1 Marketing Automation in Gmail 1985 Demo CRM & Email in 1 App Save Time Increase CRM Adoption
  11. 11. 1:1 Marketing Automation in Gmail 1985 Lookup 2 contacts full history in SugarCRM Create new Contact & Account Create new opportunity Use template in Gmail with pre-attached doc Copy Email in CRM in 1 click 9 new leads = 3 hours saved Time saved 5 mn 5 mn 3 mn 5 mn 2 mn 20 mn
  12. 12. 1:1 Marketing Automation in Gmail 1985 Demo Automate your work Close More Deals
  13. 13. 1:1 Marketing Automation in Gmail 1985 Call your leads when they visit your website Follow up your emails Send your emails at the best time of the day Closing rate improved + 20% to + 200% + 5% to + 20% + 5% to + 10%
  14. 14. 1:1 Marketing Automation in Gmail 1985 Find the best practices Help your team to Close More Deals
  15. 15. 1:1 Marketing Automation in Gmail 1985
  16. 16. 1:1 Marketing Automation in Gmail 1985
  17. 17. Our Value Proposition 1985 Close More Deals Save Time Increase CRM adoption Get your data up to date in SugarCRM
  18. 18. Pricing for Sugar7 - Yearly payment 1985 Premium: $8/user/month  Side Bar Integration with SugarCRM  Calendar & Contact Synchronization  Email archiving in SugarCRM Automation: $29/user/month Premium + 1:1 Marketing Automation features A la carte: contact us for pricing Over 50 users only – Tailored integration with all Sugar7 modules SugarCON Offer: 6 months Automation upgrade for free
  19. 19. 1985  Founded 2012 by Jeremi  Management Buy In by Laurent in 2013  Global Team of 15 people  HQ in Singapore  2.500 users – 400 customers in 25 countries  65% US/Canada – 25% Europe – 10% APAC  15 resellers in 9 countries  Collabspot for SugarCRM launched@ SugarCon13 About us
  20. 20. 1985 Q & A
  21. 21. THANK YOU @collabspot #SugarCon laurent@collabspot.com

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