Leveraging Marketing Data to Gain More Revenue
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Leveraging Marketing Data to Gain More Revenue

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Leveraging Marketing Data to Gain More Revenue Leveraging Marketing Data to Gain More Revenue Presentation Transcript

  • LEVERAGING MARKETING DATA TO GAIN MORE REVENUE Frank McSwain Jr. Director of Global Channel Sales Net-Results @NetResults #SugarCon
  • Net-Results by the numbers… +80 partners +13,000 end users 83% Growth YoY
  • Net-Results: helping you crush it New leads captured by Net-Results: real-time data sync with Sugar. New tasks automagically created for Sales. Know exactly what your prospect wants before you even have a conversation. Stop wasting time on tire kickers - let marketing build mindshare until your prospects are sales ready. Real time lead alerts notify sales when timing changes for your leads….so you can strike while the iron is hot!
  • A new lead has been exploring your website and reviewing content signaling an intent to purchase… Stage 1
  • Learn about leads before you meet them Get your free trial Form submitted… anonymous visitor now has an identify Net-Results captures web activity of anonymous visitor Google AdWords drives traffic to website Sugar integration Stage 1
  • Sync with Sugar for actionable insights Get your free trial Stage 1
  • Alert sales of Marketing Qualified Leads Reach out to prospect – they requested free trial High Contact prospect Not started 1 Stage 1
  • HELPING YOU CRUSH IT… LEAD CREATED IN SUGAR (IN REAL TIME) THAT YOU WERE NOT PREVIOUSLY AWARE TASK AUTOMATICALLY CREATED IN SUGAR
  • 15 minutes before your call with your new lead… how do you prepare? See what insights Net-Results has for you before your conversation… Stage 2
  • Check out what your lead has been up to… Stage 2
  • Gauge interest and purchase readiness Stage 2
  • Determine the value of your lead Stage 2
  • HELPING YOU CRUSH IT IMPROVE SALES EFFECTIVENESS: TAILOR YOUR SALES CALLS TO THE NEEDS OF EACH UNIQUE LEAD. KNOW WHAT YOUR PROSPECT WANTS BEFORE YOUR CALL BEGINS.
  • Yes BANT process completed. Put lead on the fast track and close the deal! No Move to MQL in Sugar “Give me a few months to get the budget.” Is your lead ready to purchase? Delivers relevant content Sales alerted when lead is ready to purchase Targeted nurture campaign triggered Stage 3
  • Adjust lead score manually within Sugar Stage 3
  • HELPING YOU CRUSH IT FOCUS YOUR ENERGY ON LEADS READY TO BUY NOW LET MARKETING DRIVE PURCHASE INTENT BY KEEPING YOUR SOLUTION “TOP OF MIND” FOR MQLS
  • MAP thinks prospect is ready to buy Stage 4
  • HELPING YOU CRUSH IT PROACTIVELY RE-ENGAGE WITH PROSPECT WHEN TIMING CHANGES FOR THEIR PURCHASE DECISION