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Charles Hicks, SugarCRM
The volume and types of data you can now easily capture around your customers are increasing at an explosive place. Social media, web activity, and other data points can provide valuable customer insights. But, you need powerful business intelligence tools to analyze the huge amount of information you can glean from your interactions and customer activity. This session will illustrate how SugarCRM’s integration with the IBM Cognos Business Intelligence platform can yield smarter CRM and guide more informed business decisions.
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