SugarCon 2013 1	  Adi KleimanHead of Productadi@tracx.com	  @adika60	  Sales at the Speed of SocialConversations:Real-time...
SugarCon 2013 2	  •  Social	  is	  a	  core	  part	  of	  our	  every	  day	  lives	  •  Consumers	  expect	  businesses	 ...
SugarCon 2013BIG DATAMEGA TECHNOLOGY TRENDSSOCIALMOBILE
SugarCon 2013BREAKING SOCIAL OUT OF ITS SILOMARKETINGReal	  &me,	  manageable	  and	  measurable	  cross	  organiza&on	  p...
SugarCon 2013 5	  SERVING THE ENTIRE SOCIAL ENTERPRISEPRODUCTINNOVATION•  Concept	  Tes@ng	  •  Crea@ve	  Idea@on	  SALES•...
SugarCon 2013 6	  DISRUPTING THE TRADITIONAL MARKETINGSALES MODELBEFORECompanies	  cast	  a	  wide	  net	  to	  find	  a	  ...
SugarCon 2013 7	  INTRODUCING TRACX SOCIAL LEADSENABLING SALES AT THE SPEED OF THE SOCIAL CONVERSATIONSFirst	  product	  i...
SugarCon 2013 8	  KEY ENTERPRISE PAIN POINTS WE ARE SOLVINGCREATE REAL-TIME LEAD PIPELINEBy	  crea@ng	  a	  whole	  new	  ...
SugarCon 2013 9	  AT-A-GLANCE VIEW OF TOTAL SOCIAL LEADS,TOP LEAD PRODUCING PRODUCT & LOCATION
SugarCon 2013 10	  KNOW WHAT PRODUCTS & SITES DRIVE THEMOST SOCIAL LEADS
SugarCon 2013 11	  UNDERSTAND LEAD ‘HOT SPOTS’ WITH GEOHEAT MAPS
SugarCon 2013 12	  CONVERT LEADS FOUND IN SOCIAL IN REAL-TIME
SugarCon 2013 13	  INTEGRATED WITH CRMSend	  to	  CRM
SugarCon 2013 14	  KEY TAKE-AWAYSSOCIAL LEADS ENABLES ENTERPPRISES DRIVE TANGIBLE REVENUE THROUGH SOCIALBY FINDING, TRACKI...
SugarCon 2013 15	  TO LEARN MORE…VISIT TRACX IN BOOTH #212See	  a	  demo	  of	  the	  tracxl	  social	  intelligence	  pla...
SugarCon 2013 16	  TRACXSOCIAL INTELLIGENCE	  	  	  	  	  www.tracx.com	  	  	  	  	  	  @tracx	  	  	  	  	  	  	  	  104...
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Sales at the Speed of Social Conversations: Real-time Social Marketing and Sales

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Adi Kleiman, tracx

The traditional marketing and sales model that relies on cold calls, purchased lists and nurture campaigns is expensive and time-intensive. It’s time to flip this outdated model.

In this session, head of product management for social intelligence leader tracx, will help you understand how you can harness the power of real-time social marketing and sales to find and engage qualified prospects on social networks and in discussion forums. Learn how you can optimize your marketing programs and drive real revenue through social –in a way that’s also completely integrated in to your CRM system -- in this informative session.

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Sales at the Speed of Social Conversations: Real-time Social Marketing and Sales

  1. 1. SugarCon 2013 1  Adi KleimanHead of Productadi@tracx.com  @adika60  Sales at the Speed of SocialConversations:Real-time Social Marketing and SalesMARCH 2013
  2. 2. SugarCon 2013 2  •  Social  is  a  core  part  of  our  every  day  lives  •  Consumers  expect  businesses  to  be  social  •  Companies  must  adopt  social  across  organiza@on  to  keep  pace  with  demand                &  seize  opportuni@es    Marke@ng  Sales  Customer  Support  Informa@on  &  Technology  Public  Rela@ons  Product  Innova@on  Business  Development  Supply  Chain  Management  Marke@ng  Brand  Health  Engagement  Influencers  Monitoring  Reviews  Shopping  E-­‐Commerce  Social  Networks  2008 2009 2010 2011 2012 2013CONSUMER PLATFORMS SM MARKETING THE SOCIAL ENTERPRISEEVOLUTION OF SOCIAL
  3. 3. SugarCon 2013BIG DATAMEGA TECHNOLOGY TRENDSSOCIALMOBILE
  4. 4. SugarCon 2013BREAKING SOCIAL OUT OF ITS SILOMARKETINGReal  &me,  manageable  and  measurable  cross  organiza&on  processes  BIG CHALLENGESALES CUSTOMER CAREPRODUCTINNOVATIONSUPPLYCHAIN MNG.
  5. 5. SugarCon 2013 5  SERVING THE ENTIRE SOCIAL ENTERPRISEPRODUCTINNOVATION•  Concept  Tes@ng  •  Crea@ve  Idea@on  SALES•  Acquisi@on  Points  •  Targe@ng  •  Lead  Genera@on  •  Consump@on  Funnel  DIGITAL MARKETING•  Display  Buying  •  Influencer  Marke@ng  •  Content  Publica@on  CUSTOMER SUPPORT•  Social  Outreach  •  Brand  Monitoring  •  CRM  Workflow  PUBLIC RELATIONS•  Reputa@on  Management  •  Influencer  Measurement  •  Crisis  Management  CUSTOMER & COMPETITORINTELLIGENCE•  Campaign  Measurement  •  Audience  Management  •  Compe@@ve  Analysis  
  6. 6. SugarCon 2013 6  DISRUPTING THE TRADITIONAL MARKETINGSALES MODELBEFORECompanies  cast  a  wide  net  to  find  a  few  ’quality’  fish  WITH TRACXCompanies  cast  a  smaller  net  which  is  full  of  ’quality’  fish  
  7. 7. SugarCon 2013 7  INTRODUCING TRACX SOCIAL LEADSENABLING SALES AT THE SPEED OF THE SOCIAL CONVERSATIONSFirst  product  in  the  industry  to  analyze  social  conversa&ons  and  automa&cally  organize  prospects  by  where  they  are  in  the  sales  process:    •  Product  awareness  •  Ac@ve  product  research  •  Opinions  formed  •  Intent  to  purchase  •  Repeat  and  loyal  
  8. 8. SugarCon 2013 8  KEY ENTERPRISE PAIN POINTS WE ARE SOLVINGCREATE REAL-TIME LEAD PIPELINEBy  crea@ng  a  whole  new  revenue  channel  automa@cally  filtering  through  all  real  @me  conversa@ons  on  social  networks  to  enable  enterprises  to  rapidly  find  prospects  in  an  ac@ve  buying  phase.      INCREASE MARKETING IMPACT  By  tailoring  marke@ng  and  sales  programs  -­‐-­‐  in  real-­‐@me  -­‐-­‐  to  exactly  where  people  are  in  the  buying  process  (awareness,  research,  opinion,  purchase  or  loyalty),  enterprises  can  speed  the  conversion  to  a  sale.      OPTIMIZE AD SPENDBy  be_er  understanding  audiences,  places,  their  intent  and  those  influencers  who  can  actually  impact  prospect  buying  behaviour.      BOTTOM LINE  Social  Leads  enables  enterprises  drive  tangible  revenue  through  social  by  finding,   tracking  and  influencing  sales  through  conversa@ons  on  social  sites.  
  9. 9. SugarCon 2013 9  AT-A-GLANCE VIEW OF TOTAL SOCIAL LEADS,TOP LEAD PRODUCING PRODUCT & LOCATION
  10. 10. SugarCon 2013 10  KNOW WHAT PRODUCTS & SITES DRIVE THEMOST SOCIAL LEADS
  11. 11. SugarCon 2013 11  UNDERSTAND LEAD ‘HOT SPOTS’ WITH GEOHEAT MAPS
  12. 12. SugarCon 2013 12  CONVERT LEADS FOUND IN SOCIAL IN REAL-TIME
  13. 13. SugarCon 2013 13  INTEGRATED WITH CRMSend  to  CRM
  14. 14. SugarCon 2013 14  KEY TAKE-AWAYSSOCIAL LEADS ENABLES ENTERPPRISES DRIVE TANGIBLE REVENUE THROUGH SOCIALBY FINDING, TRACKING AND INFLUENCING SALES THROUGH CONVERSATIONS ON SOCIAL SITES.Tracx  Social  Leads  helps  enterprises  to:    CREATE REAL – TIME LEAD PIPELINE          By  crea@ng  a  whole  new  revenue  channel  automa@cally  filtering  through  all    real  @me  conversa@ons            on  social  networks  to  enable  enterprises  to  rapidly  find  prospects  in  an  ac@ve  buying  phase.    INCREASE MARKETING IMPACT            By  tailoring  marke@ng  and  sales  programs  -­‐-­‐  in  real-­‐@me  -­‐-­‐  to  exactly  where  people  are  in  the  buying              process  (awareness,  research,  opinion,  purchase  or  loyalty),  enterprises  can  speed  the  conversion  to    a  sale.    OPTIMIZE AD SPEND            By  be_er  understanding  audiences,  places,  their  intent  and  those  influencers    who  can  actually              impact  prospect  buying  behaviour.    
  15. 15. SugarCon 2013 15  TO LEARN MORE…VISIT TRACX IN BOOTH #212See  a  demo  of  the  tracxl  social  intelligence  placorm  &  tracx  Social  Leads  announced  just  last  week.  TAKE ADVANTAGE OF OUR SUGARCON SHOW SPECIAL    SugarCon  a_endees  can  try  tracx  Social  Leads  at  20%  off  for  the  first  3  months.  Reference  promo  code:  sugar20.  CONNECT WITH ME  email:  adi@tracx.com  Twi_er:  @adika60    FOLLOW US  Twi_er:  @tracx  Blog:  h_p://blog.tracx.com    Facebook:  h_p://www.facebook.com/at.tra.cx            
  16. 16. SugarCon 2013 16  TRACXSOCIAL INTELLIGENCE          www.tracx.com            @tracx                104  W.  27th  St.,  3rd  Floor              New  York,  NY  10001              +1  (646)  448-­‐5310              info@tracx.com  

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