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CRM 101: Session 9: Death by Marketing Automation
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CRM 101: Session 9: Death by Marketing Automation

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Join us for a lively session that will take an honest look at the realities vs. the myths behind marketing automation platforms. We'll explore how to use real data, not hype, to identify the tools, ...

Join us for a lively session that will take an honest look at the realities vs. the myths behind marketing automation platforms. We'll explore how to use real data, not hype, to identify the tools, technologies, and tactics that are critical to success for today's social enterprise.

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  • POINT OUT WHAT IT WAS SUPPOSED TO HELP WITH…
  • Powerpoint was designed specifically to help people communicate better, to tell their stories, be more convincing, share ideas more effectively…
  • But the tool itself isnt enough – and lots of people screwed it up. (This is a slide version of Cinderella – a bad ppt slide can even fuck up a classic, simple fairytale. Imagine what it can do to something less engaging)
  • AND YET, MOST PRESENTATIONS BORE PEOPLE TO DEATH. (hopefully not this one!)
  • Dramatic/humorous pause!
  • This woman has an MBA from the University of Chicago.
  • Slight transition here to say basically “I’m here to help. Death by Marketing Automation is becoming a serious epidemic.” maybe play this part up a little like it’s a real health risk/concern that CDC is studying… it’s antibiotic resistant, etc. BUT ITS PREVENTABLE!“But before I tell you how to prevent Death by MA,” allow me to explain how this epidemic was created, because it’s always helpful to understand how epidemics start and ultimately, to have someone to blame.”
  • It all starts
  • It all starts
  • Sources:http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=84044http://www.slideshare.net/divyamalik/sound-data-quality-for-crm-presentation (slide 5)http://blog.hubspot.com/blog/tabid/6307/bid/21125/4-Ways-to-Keep-Your-Marketing-Database-Fresh-and-Flourishing.aspx
  • Source: http://www.hubspot.com/the-science-of-email-marketing/
  • It all starts
  • Source: http://www.hubspot.com/the-science-of-email-marketing/
  • FB Social InboxAll communication in one inbox, including email (mvolpe@facebook.com)By default - You only see messages from your friends and their friends.Gmail Priority InboxGrouped by “Important and unread, Starred, and Everything else”Google priority inbox & facebook social inbox now prioritize your inbox, making email more like SEO, your email needs to “rank” higher in the inbox.
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  • All of the tools and technologies available today push everything to be free from control – your customers are free and have more power than you, your ideas want to be free and are more powerful when they are free, and your employees have the tools and power to be free and unconstrained as well.
  • It all starts
  • What can SAVE you is putting ALL your marketing automation into the context of a fully thought-out inbound marketing plan. Standing alone, marketing automation can mean death. As a part of inbound, it can become life itself.
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  • It all starts
  • You, of course, have more brains than money.
  • It all starts
  • www.hubspot.com/cartoons
  • www.hubspot.com/cartoons
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  • It all starts
  • Source: People-OnTHeGo, “The New New Inbox: How Email and Social Media Changed Our Lives” Nov 11, 2010 (via eMarketer)
  • Source: http://www.emarketer.com/Articles/Print.aspx?1008139
  • http://blog.hubspot.com/blog/tabid/6307/bid/4934/Why-Your-Email-Needs-Social-Media-and-How-to-Do-It-Right.aspx
  • It all starts
  • It all starts
  • This woman has an MBA from the University of Chicago.
  • It all starts
  • HubSpot is an integrated marketing SAAS platform (25 tools total + app market place) that is essentially “marketing in a box” for SMBs. Just as CRM software revolutionized sales in the 90s, HubSpot has done this to marketing today by making it more scientific yet easy to use. The focus on SMBs and integrated nature of HubSpot makes it unique and is why there is no direct competition, but rather only ‘point solutions’. HubSpot’s software helps marketers at SMBs:GET FOUND via Search Engines, Blogs, and Social Media and drive visitors to the company’s siteCONVERT web traffic into new leads for the sales teamSegment and Target leads for BEHAVIOR based social media/email follow upANALYZE the effectiveness of traffic/lead sources.LEARN how to do Inbound Marketing from expertsHubSpot is simple enough to be used in a DIY format and does not require special training. Most importantly, it works: customers using HubSpot see lead increases of 3-8x within months of using the software..
  • HubSpot is an integrated marketing SAAS platform (25 tools total + app market place) that is essentially “marketing in a box” for SMBs. Just as CRM software revolutionized sales in the 90s, HubSpot has done this to marketing today by making it more scientific yet easy to use. The focus on SMBs and integrated nature of HubSpot makes it unique and is why there is no direct competition, but rather only ‘point solutions’. HubSpot’s software helps marketers at SMBs:GET FOUND via Search Engines, Blogs, and Social Media and drive visitors to the company’s siteCONVERT web traffic into new leads for the sales teamSegment and Target leads for BEHAVIOR based social media/email follow upANALYZE the effectiveness of traffic/lead sources.LEARN how to do Inbound Marketing from expertsHubSpot is simple enough to be used in a DIY format and does not require special training. Most importantly, it works: customers using HubSpot see lead increases of 3-8x within months of using the software..
  • There are lots of enterprise marketing tools for multinational corporations. But these tools are overly complex, expensive and difficult to use. And you need a number of different tools to do marketing the way you should do it. HubSpot makes this all a lot easier, since we have built a powerful, but integrated suite of marketing tools that allows you to do all the different parts of marketing with one system. Easy and integrated.