Business Anti-Social:Why the                                                Boss Doesnt Useto do                          ...
Keith Brooks           Director of Services, SAS Group                  Sasgroup-us.com              kbrooks@sasgroup-us.c...
http://annyas.com/screenshots/updates/great-expectations-1946-david-lean/
Culture Trumps SocialIn order to succeed, social needs a social culture.If your nature is silos and fiefdoms you may be ou...
Three Topics1.   How to Work with Different Executive Agendas3.   The Competition does more than you today,     how to mak...
Executives Have…  No TimeMeetings and more meetings  Too many filters on the data they seeTo focus on urgent matters first...
1. Confusion           1. With or Without2. You Got Lucky         You3. Same Old            2. Youre So Vain    Song and  ...
Don’t Become a Ghost Town                  http://sfbikeparty.wordpress.com/2011/08/26/sfbp9-lookbook-ghost-town/
Customers IndividualityEmbrace your               http://www.blog.speculist.com/archives/000918.html
1. Getting Better   1. Join Together2. Working Man      2. Lifes Been Good3. Changes          3. Peace, Love and4. Angel  ...
#1 Reason….GOLF http://t0.gstatic.com/images?q=tbn:ANd9GcQeCHlzEQGYNYHRnUZCNVrTujcQhkn0euaIJdHQoPaKmCBM26AFR2LcuTft
#1 Reason DebunkedDo you report or track every shot? No, but youshouldDo you have a plan before you hit the course?Decide ...
http://www.viralblog.com/social-crm/the-evolution-of-social-crm/The Evolution Of Social CRM by Daan Jansonius 12/8/2010
3 Things To Take Home1.   How to Work with Different Executive Agendas3.   The Competition does more than you today,     h...
Simple, right?
ROI = Rate of Ignoring/anceANYTHING you do today, will make you bettertomorrowSpend the time to build a framework for grow...
Do More, Pay LessAnalyze the data to find the goldTime is not your friend, learn to manage it so itdoesnt manage youAsk fo...
3 Things To Take Home1.   How to Work with Different Executive Agendas3.   The Competition does more than you today, how  ...
Hit em with a ReverseImprovisation if you have some leeway•Go to Legal first, just in case•If legal says ok, try free vers...
Steps to Move ForwardYou are the EvangelistFind others who buy into this as wellGet proper trainingLeverage social interac...
Take Home1.   Know your boss and speak their     language2.   Stop the Confusion, stay focused3.   Do your homework first,...
Reference PresentationsThe Social Executive and Rachel Happe –http://www.slideshare.net/rhappe/the-social-executive?from=s...
Submit Session Feedback           S e le c t th e S u g arC o n M o b ile Ap p :           C               Tap on this ses...
Keith Brooks           Director of Services, SAS Group                  Sasgroup-us.com              kbrooks@sasgroup-us.c...
    #S C O N 1 2    04/24/12       ©2012 SugarCRM Inc. All rights   26                            reserved.
CRM 101: Session 1: Business Anti-Social- Why the Boss Doesn't Use SugarCRM
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CRM 101: Session 1: Business Anti-Social- Why the Boss Doesn't Use SugarCRM

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CRM is a huge investment by your organization. So why do many executives avoid taking an active role in its usage? Don't they want to be social? The answer is not so simple and sometimes may be the opposite of what you may expect. We will discuss some reasons for this problem and how to work around them. SugarCRM and social media are the first step in so many ways, but so few make good use of it. Encouraging management to embrace the social business aspects is key to helping your business go up against your competition...shouldn't your executives be in on this? Leave the session with a better understanding of how to work with your executives, recognize the attitudes that need to be adjusted and how to be a social business no matter what your executives think, say or do.

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Transcript of "CRM 101: Session 1: Business Anti-Social- Why the Boss Doesn't Use SugarCRM"

  1. 1. Business Anti-Social:Why the Boss Doesnt Useto do And what SugarCRM about it!http://www.thehackerchickblog.com/wp-content/uploads/2010/04/200806HowManagersPointyHairedBoss.jpg
  2. 2. Keith Brooks Director of Services, SAS Group Sasgroup-us.com kbrooks@sasgroup-us.com Twitter and Skype: lotusevangelist About.me/keithbrooks04/24/12 ©2012 SugarCRM Inc. All rights 2 reserved.
  3. 3. http://annyas.com/screenshots/updates/great-expectations-1946-david-lean/
  4. 4. Culture Trumps SocialIn order to succeed, social needs a social culture.If your nature is silos and fiefdoms you may be outof luck.If your nature is open, sharing and caring, youprobably went to another session. http://coffmanorganization.com/reports/culture-that-rocks-a-bite-size- piece/
  5. 5. Three Topics1. How to Work with Different Executive Agendas3. The Competition does more than you today, how to make tomorrow the opposite5. How to be a Social Business no matter what your executives think, say, or do
  6. 6. Executives Have… No TimeMeetings and more meetings Too many filters on the data they seeTo focus on urgent matters first No interest in blogging, tweeting…usuallyBroad plans on their minds No one to help them learn something new
  7. 7. 1. Confusion 1. With or Without2. You Got Lucky You3. Same Old 2. Youre So Vain Song and 3. Money Dance 4. Big Shot4. Highway to Hell 5. Communication Breakdown5. I Still Haven’t Found What I Am Looking For
  8. 8. Don’t Become a Ghost Town http://sfbikeparty.wordpress.com/2011/08/26/sfbp9-lookbook-ghost-town/
  9. 9. Customers IndividualityEmbrace your http://www.blog.speculist.com/archives/000918.html
  10. 10. 1. Getting Better 1. Join Together2. Working Man 2. Lifes Been Good3. Changes 3. Peace, Love and4. Angel Understanding5. Listen to What 4. Old Friends The Man Said 5. My Generation
  11. 11. #1 Reason….GOLF http://t0.gstatic.com/images?q=tbn:ANd9GcQeCHlzEQGYNYHRnUZCNVrTujcQhkn0euaIJdHQoPaKmCBM26AFR2LcuTft
  12. 12. #1 Reason DebunkedDo you report or track every shot? No, but youshouldDo you have a plan before you hit the course?Decide who to play next?You have all of the information on your deviceBetter knowledge of the hole/course equates to abetter score, same with customersGPS, not included in SugarCRM but for a fee...
  13. 13. http://www.viralblog.com/social-crm/the-evolution-of-social-crm/The Evolution Of Social CRM by Daan Jansonius 12/8/2010
  14. 14. 3 Things To Take Home1. How to Work with Different Executive Agendas3. The Competition does more than you today, how to make tomorrow the opposite5. How to be a Social Business no matter what your executives think say or do
  15. 15. Simple, right?
  16. 16. ROI = Rate of Ignoring/anceANYTHING you do today, will make you bettertomorrowSpend the time to build a framework for growthWhat are you missing today? Next month?Any data is your friend compared to zero data
  17. 17. Do More, Pay LessAnalyze the data to find the goldTime is not your friend, learn to manage it so itdoesnt manage youAsk for help outside your companyRead, Read, Read
  18. 18. 3 Things To Take Home1. How to Work with Different Executive Agendas3. The Competition does more than you today, how to make tomorrow the opposite5. How to be a Social Business no matter what your executives think say or do
  19. 19. Hit em with a ReverseImprovisation if you have some leeway•Go to Legal first, just in case•If legal says ok, try free versions•TRY to get IT to work with you on this•Play with it!•Report what benefits/progress you have made•When you need to pay for it, pitch the Execs•Remember, You CAN do it!•
  20. 20. Steps to Move ForwardYou are the EvangelistFind others who buy into this as wellGet proper trainingLeverage social interactions on/off lineGamification helps tooTeach the boss how to get their DashboardsSend updates daily to the boss, until they say stop
  21. 21. Take Home1. Know your boss and speak their language2. Stop the Confusion, stay focused3. Do your homework first, pitch it, train for it, show it…repeat4. READ, READ, READ
  22. 22. Reference PresentationsThe Social Executive and Rachel Happe –http://www.slideshare.net/rhappe/the-social-executive?from=ss_embedStuart Macintyre – Collaboration Matters -http://www.slideshare.net/stuartmcintyre/why-socialLouis Richardson – Social MythBusters -http://www.slideshare.net/louisrichardson/social-mythbusters
  23. 23. Submit Session Feedback S e le c t th e S u g arC o n M o b ile Ap p : C Tap on this session i Tap on survey i Submit your feedback *Pizso a e d e wosb it es n ed ak s gte o ilA p re f t n es h u m ssio f b c uin h M be p rt e04/24/12 ©2012 SugarCRM Inc. All rights 24 reserved.
  24. 24. Keith Brooks Director of Services, SAS Group Sasgroup-us.com kbrooks@sasgroup-us.com Twitter and Skype: lotusevangelist About.me/keithbrooks04/24/12 ©2012 SugarCRM Inc. All rights 25 reserved.
  25. 25.  #S C O N 1 2 04/24/12 ©2012 SugarCRM Inc. All rights 26 reserved.
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