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The insurance industry places special demands on CRM. Based on SugarCRM and Amazon Cloud, i-CRM is designed to solve those specialized insurance industry sales network needs. This session will describe the solution with several examples taken from the real world experience of Zurich Insurance Group Italy. This is not a technical session: we'll talk about business processes, and provide a view of the business processes built into the solution that can benefit other businesses, regardless of the vertical market they serve.