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Amazon Web Services for Application Hosting | SugarCon 2011
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Amazon Web Services for Application Hosting | SugarCon 2011


In this presentation, Jeff Barr will introduce the principal Amazon Web Services from a business and technical point of view. Jeff will review the economics of cloud-based solutions, and will discuss …

In this presentation, Jeff Barr will introduce the principal Amazon Web Services from a business and technical point of view. Jeff will review the economics of cloud-based solutions, and will discuss the Elastic Compute Cloud (EC2), the Simple Storage Service (S3), and the Relational Database Service (RDS). Jeff will also discuss the ins and outs of hosting complex applications on AWS.

Presented by Jeff Barr, Senior Web Services Evangelist, Amazon Web Services, at SugarCon 2011.

Published in Technology
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  • This is a real usage graph from one of our financial services customers during the last week of April (They have asked to remain anonymous for competitive reasons). Firms on Wall Street are finding EC2 an ideal environment to run many of their dailymission critical grid computing and cpu bound applications for a couple key reasons: 1/ Flexibilitythe ability to instantly access hundreds/thousands of cores increases the amount of data they can process, improving the overall quality of their models. and 2/ Cost efficiencies, as they can complete more of their processing for less total spend (Not paying for infrastructure during times of the day and weekends when its not needed)This wall street firm in particular has a nightly business process where they upload the day’s market trading data into S3, and then run proprietary ‘risk management’ algorithms. This lasts ~10 hours during week nights, where they ramp up to the equivalent 3000 m1.smalls. During the day and on weekends, they maintain a base of roughly 300 cores, to handle their always on work loads.
  • A couple of nights ago one of our customers—Animoto—saw a monster spike in traffic. Animoto has a product that helps you create web videos with music and graphics. They launched a Facebook app that lets people tell their friends when they’ve uploaded a video that includes that friend. You can see the spike in traffic that this new app caused. The X axis represents time elapsed and the Y axis represents the EC2 instances launched. Because they were using AWS, Animoto didn’t have to do a thing—AWS took care of everything.
  • Amazon Web Services is a set of primitive building blocks to enable developers to build applications and, ultimately, businesses, on our battle-tested infrastructure. So what kinds of building blocks do developers need? First, you need compute resources. The Elastic Compute Cloud, or EC2, allows developers to rent virtual computers, running in our data centers, and pay for them by the hour. Provision as many as you need – 1, 10, 1000, for as long as you need them, and you pay only for what you use (starting at 10 cents/hour). Next, you probably need somewhere to durably store and retrieve data. The Simple Storage Service, is, well, a simple storage service that allows to store and retrieve objects in the cloud using simple put and get API calls.You might need to index and query for that data, or create other structured data that you want to query, which is what we built SimpleDB.
  • On the application platforms point, good to mention:Microsoft .NETIBM WebSphereRubyPHPOracle Fusion MiddlewareJBossAlso a good place to mention IBM AMIs (bring your own license or pay by the hour)


  • 1. Amazon Web Services
    Jeff Barr, Senior Evangelist
  • 2. My Background
    Based in Seattle, WA
    BS in Computer Science, The American University, 1985
    Graduate student in Digital Media, University of Washington, 2010
    Microsoft Visual Studio team
    Consulting to startups and VC’s
    Amazon employee since 2002
    Author, “Host Your Web Site in the Cloud”
    Twitter: @jeffbarr
    AWS – Confidential - Copyright © 2011, Amazon Web Services LLC or its affiliates. All rights reserved.
  • 3. The Cloud is Suddenly Everywhere
  • 4. What is Cloud Computing?
    An analogy: think of electricity services…
    You simply plug into a vast electrical grid managed by experts to get a low cost, reliable power supply – available to you with much greater efficiency than you could generate on your own.
    Power is a utility service - available to you on-demand and you pay only for what you use.
  • 5. What is Cloud Computing?
    Cloud Computing is also a utility service - giving you access to technology resources managed by experts and available on-demand.
    You simply access these services
    over the internet, with no up-front costs and you pay only for the resources you use.
  • 6. Attributes of Cloud Computing
    No capital expenditure
    Pay as you go and pay only for what you use
    True elastic capacity; Scale up and down
    Improves time to market
    You get to focus your engineering resources on what differentiates you vs. managing the undifferentiated infrastructure resources
  • 7. What is Amazon Web Services?
    Amazon Web Services is a cloud computing platform that provides
    flexible, scalable, and cost-effective technology infrastructure for businesses of all sizes around the world…
    …utilizing the knowledge, expertise, and tools used to run’s global web properties for over a decade.
  • 8. AWS Global Reach
    AWS Regions
    US East (Northern Virginia)
    US West (Northern California)
    Europe (Dublin)
    Asia Pacific (Singapore)
    Asia Pacific (Tokyo)
    US East (Northern Virginia)
    Availability Zone A
    Availability Zone B
    Availability Zone C
    Availability Zone D
  • 9. Why Are People So Excited?
  • 10. The Dirty Little Secret
    Managing All of the “Undifferentiated Heavy Lifting”
  • 11. AWS Goal: Flip This Equation
    Managing All of the “Undifferentiated Heavy Lifting”
    More Time to Focus onYour Business
    Configuring Your Cloud Assets
  • 12. Predicting Infrastructure Usage
    Actual Usage
    Predicted Usage
    Compute Power
  • 13. Example: Wall Street App on Amazon EC2
    3000 -
    Number of EC2 Instances
    300 CPU’s on weekends
    300 -
  • 14. Example: Video App on Amazon EC2
    Scaled to peak of
    5,000 instances in 3 days
    Number of EC2 Instances
    Launch of Facebook modification
  • 15. The Bottom Line Benefit
    The AWS Cloud turns capital expenses into variable costs while preserving flexibility and enhancing the scalability, availability, and security of IT infrastructure resources.
  • 16.
    • Web site hosting
    • 17. Application hosting/SaaS hosting
    • 18. Internal IT application hosting
    • 19. Content delivery and media distribution
    • 20. High performance computing, batch data processing, and large scale analytics
    • 21. Storage, backup, and disaster recovery
    • 22. Development and test environments
    Common Use Cases
  • 23. Amazon Web Services
    Cloud-Powered Applications
    Amazon CloudWatch
    AWS Management Console
    AWS Elastic Beanstalk
    AWS Toolkit for Eclipse
    Java, PHP, Ruby, Python, .Net Developer Centers
    Virtual Private Cloud
    Route 53
    Content Delivery
    Amazon CloudFront
    Amazon Simple Queue Service (SQS)
    Amazon Simple Notification Service (SNS)
    Amazon Simple Email Service (SES)
    Parallel Processing
    Amazon Elastic MapReduce
    Amazon Elastic Compute Cloud (EC2)
    Amazon Simple Storage Service (S3)
    Amazon RDS
    Amazon SimpleDB
    Third-Party Offerings
    Identity and Access Management
    Metering and Billing
  • 24. AWS IN DETAIL!
  • 25. Amazon Elastic Compute Cloud
    Amazon EC2: on-demand compute power
    Obtain and boot new server instances in minutes
    Quickly scale capacity up or down
    Eleven instance types
    Hourly billing
    Key features:
    Support for Windows, Linux, FreeBSD, and OpenSolaris
    Supports all major web and application platforms
    Deploy across Availability Zones for reliability
  • 26. Region
    Availability Zone
    Amazon EC2 Architecture
    Amazon Machine Image (AMI)
    Ephemeral Storage
    EC2 Instance
    Elastic Block Storage
    Security Group(s)
    Auto Scaling
    Amazon S3
    Elastic IP Address
    EBS Snapshot
    EBS Snapshot
    Load Balancing
  • 27. Amazon EC2 Pricing Options
    Pay as you go for compute power
    Pay only for what you use, no up-front commitments or long-term contracts
    Unix/Linux instances start at $0.02/hour USD in the US East Region
    Pay a low up-front fee and receive a significant discount on the hourly pricing for that instance
    1- or 3-year terms
    Helps ensure that compute capacity is available when it is needed
    Enables you to bid on unused Amazon EC2 capacity
    Spot Price is based on supply/demand and is determined automatically
    If the Spot Price is below your bid, your instances will start
    If the Spot Price rises above your bid, your instances will stop
  • 28. Amazon EC2 Instance Specs
    All prices subject to change
  • 29. Amazon Relational Database Service
    Provision a new relational database in seconds
    MySQL (5.1 and 5.5) - Now
    Oracle (11G) - Soon
    Offload common administrative tasks to AWS
    OS upgrades
    DB upgrades and patches
    Scaling CPU and storage
    Backups & Restores
    Use your existing code and tools
    Pay only for what you use, no up-front commitments
    Single and Multi-AZ
    Read Replicas
  • 30. RDS in Action
  • 31. RDS in Action
  • 32. Hosting applications on AWS
  • 33.
    AWS Management Console
  • 34. AWS CloudFormation Stack Creation
    Define a JSON template of AWS Resources to provision (EC2 instances, AZ lists, AMIs, EIP, RDS, etc)
    Parameterization supported
    Use CLI, API, or Management Console to register and create an AWS stack
    Service automatically determines interdependencies
    AWS resources get created across tiers and AZs forming a CloudFormation Stack
  • 35. JSON Template
  • 36. Amazon Virtual Private Cloud - VPC
    Create an isolated set of EC2 instances in the AWS cloud
    Divide your IP address range into one or more public or private subnets
    Control inbound and outbound access to and from individual subnets using stateless Network Access Control Lists
    Protect your Instances with stateful filters for inbound and outbound traffic using Security Groups
    Bridge your VPC and your onsite IT infrastructure with an encrypted VPN connection
    Use Network Addess Translation (NAT)
  • 37.
  • 38.
  • 39.
  • 40. Other Cloud Hosting Ideas
    Easy scaling:
    CPU power
    Servers on Demand:
    Test Servers
    Demo / Trial Use
    Disaster Recovery:
    • Hot Spare
    • 43. Geographic Redundancy
  • For More Information
    AWS Web Site:
    AWS Blog:
    Twitter: @jeffbarr
  • 44. Thank YOU!