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Amazon Web Services for Application Hosting | SugarCon 2011
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Amazon Web Services for Application Hosting | SugarCon 2011


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In this presentation, Jeff Barr will introduce the principal Amazon Web Services from a business and technical point of view. Jeff will review the economics of cloud-based solutions, and will discuss …

In this presentation, Jeff Barr will introduce the principal Amazon Web Services from a business and technical point of view. Jeff will review the economics of cloud-based solutions, and will discuss the Elastic Compute Cloud (EC2), the Simple Storage Service (S3), and the Relational Database Service (RDS). Jeff will also discuss the ins and outs of hosting complex applications on AWS.

Presented by Jeff Barr, Senior Web Services Evangelist, Amazon Web Services, at SugarCon 2011.

Published in: Technology
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  • Here I would like to introduce our new application - DNS30 Professional Edition, User Interface to Amazon Route 53 services which is going to release very soon. We also have online interface for this application.
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  • This is a real usage graph from one of our financial services customers during the last week of April (They have asked to remain anonymous for competitive reasons). Firms on Wall Street are finding EC2 an ideal environment to run many of their dailymission critical grid computing and cpu bound applications for a couple key reasons: 1/ Flexibilitythe ability to instantly access hundreds/thousands of cores increases the amount of data they can process, improving the overall quality of their models. and 2/ Cost efficiencies, as they can complete more of their processing for less total spend (Not paying for infrastructure during times of the day and weekends when its not needed)This wall street firm in particular has a nightly business process where they upload the day’s market trading data into S3, and then run proprietary ‘risk management’ algorithms. This lasts ~10 hours during week nights, where they ramp up to the equivalent 3000 m1.smalls. During the day and on weekends, they maintain a base of roughly 300 cores, to handle their always on work loads.
  • A couple of nights ago one of our customers—Animoto—saw a monster spike in traffic. Animoto has a product that helps you create web videos with music and graphics. They launched a Facebook app that lets people tell their friends when they’ve uploaded a video that includes that friend. You can see the spike in traffic that this new app caused. The X axis represents time elapsed and the Y axis represents the EC2 instances launched. Because they were using AWS, Animoto didn’t have to do a thing—AWS took care of everything.
  • Amazon Web Services is a set of primitive building blocks to enable developers to build applications and, ultimately, businesses, on our battle-tested infrastructure. So what kinds of building blocks do developers need? First, you need compute resources. The Elastic Compute Cloud, or EC2, allows developers to rent virtual computers, running in our data centers, and pay for them by the hour. Provision as many as you need – 1, 10, 1000, for as long as you need them, and you pay only for what you use (starting at 10 cents/hour). Next, you probably need somewhere to durably store and retrieve data. The Simple Storage Service, is, well, a simple storage service that allows to store and retrieve objects in the cloud using simple put and get API calls.You might need to index and query for that data, or create other structured data that you want to query, which is what we built SimpleDB.
  • On the application platforms point, good to mention:Microsoft .NETIBM WebSphereRubyPHPOracle Fusion MiddlewareJBossAlso a good place to mention IBM AMIs (bring your own license or pay by the hour)
  • Transcript

    • 1. Amazon Web Services
      Jeff Barr, Senior Evangelist
    • 2. My Background
      Based in Seattle, WA
      BS in Computer Science, The American University, 1985
      Graduate student in Digital Media, University of Washington, 2010
      Microsoft Visual Studio team
      Consulting to startups and VC’s
      Amazon employee since 2002
      Author, “Host Your Web Site in the Cloud”
      Twitter: @jeffbarr
      AWS – Confidential - Copyright © 2011, Amazon Web Services LLC or its affiliates. All rights reserved.
    • 3. The Cloud is Suddenly Everywhere
    • 4. What is Cloud Computing?
      An analogy: think of electricity services…
      You simply plug into a vast electrical grid managed by experts to get a low cost, reliable power supply – available to you with much greater efficiency than you could generate on your own.
      Power is a utility service - available to you on-demand and you pay only for what you use.
    • 5. What is Cloud Computing?
      Cloud Computing is also a utility service - giving you access to technology resources managed by experts and available on-demand.
      You simply access these services
      over the internet, with no up-front costs and you pay only for the resources you use.
    • 6. Attributes of Cloud Computing
      No capital expenditure
      Pay as you go and pay only for what you use
      True elastic capacity; Scale up and down
      Improves time to market
      You get to focus your engineering resources on what differentiates you vs. managing the undifferentiated infrastructure resources
    • 7. What is Amazon Web Services?
      Amazon Web Services is a cloud computing platform that provides
      flexible, scalable, and cost-effective technology infrastructure for businesses of all sizes around the world…
      …utilizing the knowledge, expertise, and tools used to run’s global web properties for over a decade.
    • 8. AWS Global Reach
      AWS Regions
      US East (Northern Virginia)
      US West (Northern California)
      Europe (Dublin)
      Asia Pacific (Singapore)
      Asia Pacific (Tokyo)
      US East (Northern Virginia)
      Availability Zone A
      Availability Zone B
      Availability Zone C
      Availability Zone D
    • 9. Why Are People So Excited?
    • 10. The Dirty Little Secret
      Managing All of the “Undifferentiated Heavy Lifting”
    • 11. AWS Goal: Flip This Equation
      Managing All of the “Undifferentiated Heavy Lifting”
      More Time to Focus onYour Business
      Configuring Your Cloud Assets
    • 12. Predicting Infrastructure Usage
      Actual Usage
      Predicted Usage
      Compute Power
    • 13. Example: Wall Street App on Amazon EC2
      3000 -
      Number of EC2 Instances
      300 CPU’s on weekends
      300 -
    • 14. Example: Video App on Amazon EC2
      Scaled to peak of
      5,000 instances in 3 days
      Number of EC2 Instances
      Launch of Facebook modification
    • 15. The Bottom Line Benefit
      The AWS Cloud turns capital expenses into variable costs while preserving flexibility and enhancing the scalability, availability, and security of IT infrastructure resources.
    • 16.
      • Web site hosting
      • 17. Application hosting/SaaS hosting
      • 18. Internal IT application hosting
      • 19. Content delivery and media distribution
      • 20. High performance computing, batch data processing, and large scale analytics
      • 21. Storage, backup, and disaster recovery
      • 22. Development and test environments
      Common Use Cases
    • 23. Amazon Web Services
      Cloud-Powered Applications
      Amazon CloudWatch
      AWS Management Console
      AWS Elastic Beanstalk
      AWS Toolkit for Eclipse
      Java, PHP, Ruby, Python, .Net Developer Centers
      Virtual Private Cloud
      Route 53
      Content Delivery
      Amazon CloudFront
      Amazon Simple Queue Service (SQS)
      Amazon Simple Notification Service (SNS)
      Amazon Simple Email Service (SES)
      Parallel Processing
      Amazon Elastic MapReduce
      Amazon Elastic Compute Cloud (EC2)
      Amazon Simple Storage Service (S3)
      Amazon RDS
      Amazon SimpleDB
      Third-Party Offerings
      Identity and Access Management
      Metering and Billing
    • 24. AWS IN DETAIL!
    • 25. Amazon Elastic Compute Cloud
      Amazon EC2: on-demand compute power
      Obtain and boot new server instances in minutes
      Quickly scale capacity up or down
      Eleven instance types
      Hourly billing
      Key features:
      Support for Windows, Linux, FreeBSD, and OpenSolaris
      Supports all major web and application platforms
      Deploy across Availability Zones for reliability
    • 26. Region
      Availability Zone
      Amazon EC2 Architecture
      Amazon Machine Image (AMI)
      Ephemeral Storage
      EC2 Instance
      Elastic Block Storage
      Security Group(s)
      Auto Scaling
      Amazon S3
      Elastic IP Address
      EBS Snapshot
      EBS Snapshot
      Load Balancing
    • 27. Amazon EC2 Pricing Options
      Pay as you go for compute power
      Pay only for what you use, no up-front commitments or long-term contracts
      Unix/Linux instances start at $0.02/hour USD in the US East Region
      Pay a low up-front fee and receive a significant discount on the hourly pricing for that instance
      1- or 3-year terms
      Helps ensure that compute capacity is available when it is needed
      Enables you to bid on unused Amazon EC2 capacity
      Spot Price is based on supply/demand and is determined automatically
      If the Spot Price is below your bid, your instances will start
      If the Spot Price rises above your bid, your instances will stop
    • 28. Amazon EC2 Instance Specs
      All prices subject to change
    • 29. Amazon Relational Database Service
      Provision a new relational database in seconds
      MySQL (5.1 and 5.5) - Now
      Oracle (11G) - Soon
      Offload common administrative tasks to AWS
      OS upgrades
      DB upgrades and patches
      Scaling CPU and storage
      Backups & Restores
      Use your existing code and tools
      Pay only for what you use, no up-front commitments
      Single and Multi-AZ
      Read Replicas
    • 30. RDS in Action
    • 31. RDS in Action
    • 32. Hosting applications on AWS
    • 33.
      AWS Management Console
    • 34. AWS CloudFormation Stack Creation
      Define a JSON template of AWS Resources to provision (EC2 instances, AZ lists, AMIs, EIP, RDS, etc)
      Parameterization supported
      Use CLI, API, or Management Console to register and create an AWS stack
      Service automatically determines interdependencies
      AWS resources get created across tiers and AZs forming a CloudFormation Stack
    • 35. JSON Template
    • 36. Amazon Virtual Private Cloud - VPC
      Create an isolated set of EC2 instances in the AWS cloud
      Divide your IP address range into one or more public or private subnets
      Control inbound and outbound access to and from individual subnets using stateless Network Access Control Lists
      Protect your Instances with stateful filters for inbound and outbound traffic using Security Groups
      Bridge your VPC and your onsite IT infrastructure with an encrypted VPN connection
      Use Network Addess Translation (NAT)
    • 37.
    • 38.
    • 39.
    • 40. Other Cloud Hosting Ideas
      Easy scaling:
      CPU power
      Servers on Demand:
      Test Servers
      Demo / Trial Use
      Disaster Recovery:
      • Hot Spare
      • 43. Geographic Redundancy
    • For More Information
      AWS Web Site:
      AWS Blog:
      Twitter: @jeffbarr
    • 44. Thank YOU!