Turn social into sales

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How to leverage social media as your personal inbound marketing strategy.

How to leverage social media as your personal inbound marketing strategy.

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  • A copy of this presentation can be found on slideshare if you go to www.slideshare.net/sugarclint
  • Today I would ask you to to do the opposite. Please turn on your smartphones, tablets and laptops and start tweeting about your experiences and thoughts using the following hashtags.. I invite you to start a conversation with your friends and colleagues about the future of business.
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  • 1. Turn Social into Sales Clint Oram, CTO SugarCRM
  • 2. About Me • CTO & Co-Founder, SugarCRM Inc. • linkedin/clintoram • clint@sugarcrm.com • slideshare.net/sugarclint 9/25/2013 2©2013 SugarCRM Inc. All rights reserved.
  • 3. @sugarclint #sugarcrm #gitomer 9/25/2013 3©2013 SugarCRM Inc. All rights reserved.
  • 4. How to get started? 9/25/2013 4©2013 SugarCRM Inc. All rights reserved.
  • 5. Seems Complicated 9/25/2013 5©2013 SugarCRM Inc. All rights reserved.
  • 6. What are your social pain points? Brand Protection Demand Generation Content Sharing Customer Profile Thought Leadership Customer Engagement Social Media Issue Escalation Community Support Knowledge Sharing Marketing Sales Support 9/25/2013 6©2013 SugarCRM Inc. All rights reserved.
  • 7. What are your social pain points? Brand Protection Demand Generation Content Sharing Customer Profile Thought Leadership Customer Engagement Social Media Issue Escalation Community Support Knowledge Sharing Marketing Sales Support 9/25/2013 7©2013 SugarCRM Inc. All rights reserved.
  • 8. Be a Thought Leader
  • 9. Create Your Inbound Marketing Plan 9/25/2013 9©2013 SugarCRM Inc. All rights reserved.
  • 10. To Drive Customer Engagement 9/25/2013 10©2013 SugarCRM Inc. All rights reserved.
  • 11. 1. Build your LinkedIn profile 1. Create your Twitter account Step 1: Establish your Social Profile 9/25/2013 11©2013 SugarCRM Inc. All rights reserved.
  • 12. Step 2: Listen, Engage & Measure 9/25/2013 12©2013 SugarCRM Inc. All rights reserved.
  • 13. Step 3: Publish Daily
  • 14. • Twitter.com – Your Channel for Lead Gen • HootSuite – Post Everywhere • Paper.li – Daily Thought Leadership • SugarCRM.com – Turn Leads into Sales Get Started Today!
  • 15. Thank You @sugarclint slideshare.net/sugarclint @sugarcrm facebook/sugarcrm 9/25/2013 15©2013 SugarCRM Inc. All rights reserved.