Building Social Business Applications with OpenSocial


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Presentation delivered at E2Innovate conference on November 15, 2012 in Santa Clara, CA describing the OpenSocial standard for building collaborative, social context aware business applications.

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  • A copy of this presentation can be found on slideshare if you go to
  • Internet-based technology, the only tech that matters IMHO, is still relatively young. The Internet went public in 1989, just 8,700 days ago, and only went mainstream in 1999, just 5,000 days ago. Clearly a lot of room for growth and ingenuity ahead of us.
  • Talk through the origins of Jive Apps -- From OpenSocial
  • Broad adoption across growing number of enterprise vendors:IBM, Sugar, Jive, eXo, LifeRay, SAP, Tibco
  • Talk through the origins of Jive Apps -- From OpenSocial
  • Talk through the origins of Jive Apps -- From OpenSocial
  • Talk through the origins of Jive Apps -- From OpenSocial
  • Talk through the origins of Jive Apps -- From OpenSocial
  • Building Social Business Applications with OpenSocial

    1. 1. Building SocialBusiness ApplicationsClint OramBoard Member, OpenSocial FoundationCTO & Co-founder, SugarCRM&Mark WeitzelPresident, OpenSocial FoundationDirector, Platform & Ecosystem, Jive Software
    2. 2. ABOUT ME • Board Member, Open Social Foundation • CTO & Co-Founder, SugarCRM Inc. • @sugarclint • linkedin/clintoram • •
    3. 3. 8,7005,000
    4. 4. Objectives• What is a social business application?• Why are open standards important?• Patterns of social business applications• Social platforms & apps in the wild
    5. 5. What is a social business application?
    6. 6. A cloud based servicethat leverages social contextas a fundamental underpinning of its business logic.
    7. 7. Understanding Social ContextAt a high level… People Friends ActivitiesIn an enterprise setting… Profile ~ Base set of info, extended based on business context Relationships ~ Org chart, group membership, content Activity Streams ~ Flow of information about relationships
    8. 8. Why build a Social Business App?Add a collaboration layer not part of your existing platform Graphical editing Co-worker Recognition External system quick reference and lookups Project ManagementIntegrate data silos: ERP, CRM, HRS, CMS Turn “systems of record” into “systems of engagement”
    9. 9. Why are standards important?
    10. 10. Why are open standards important?• Competition: Facilitates the growth of an ecosystem around a common programming model• Cooperation: Enables community involvement and organic growth• Adoption: Drives interoperability and portability• Choice: Formalizes the social platform and application model
    11. 11. What is OpenSocial?• Open standard for building cloud based social applications• Platform APIs for providing social context to applications• Shindig ~ reference implementation OpenSocial has been adopted by top enterprise vendors like: IBM, SugarCRM, Jive, SAP, eXo, LifeRay,Tibco, SurfNet, Vivo
    12. 12. Defining a social business app ~ app.xml• Information about the app• What “features” i.e. additional JavaScript to include• How the app will be rendered, i.e. the views• What‟s necessary for a nice market listing, screenshots, etc.
    13. 13. How OpenSocial Apps WorkIt‟s as easy as A, B, C A. Request is made to render a page containing an app B. Jive looks up the app definition C. Processes the definition to render HTML
    14. 14. How OpenSoical Apps Work… and D, E, F D. App makes a request E. Platform “proxies” the request to home server F. Home server process request and returns
    15. 15. What about security?• Use osapi.http.get() to… avoid cross domain issues provide the container control of outgoing requests• Sub-domains in the browser when multiple apps on the same page Pub/sub model for secure messaging between apps• Oauth Two Legged Three Legged
    16. 16. Patterns of Social Business Applications
    17. 17. Patterns of Social Business• Don‟t be a “One Click Wonder”• Social context is king• Dashboards are dead• Social applications delivered through markets
    18. 18. Don‟t be a “One Click Wonder”• An app that simply „iFrames‟ in an existing UI• User wonders, “Why didn‟t I just click a link to the app‟s web page?”• Poor user experience that hits the wall• This is the portal model, and portals are dead No social context!!
    19. 19. Social Context is King! Two Key Idioms • Pass social information to be used in business logic (Proxied Content) • Add social context to the app as it‟s rendered (Data Pipelining)
    20. 20. Use social context to dynamically render an app‟s view • Proxied Content <Content href=""xmlns:os=""> <os:PeopleRequest userId="@viewer" groupId="@friends" fields="name “ key="ViewerFriends"/> <os:HttpRequest href="" key="someInfo" /> </Content>
    21. 21. Use social context to dynamically render an app‟s view • Pass social information and remotely fetched data to app (Data Pipelining)
    22. 22. Use social context to dynamically render an app‟s view• Data Pipelining<script type="text/os-data"> <os:ViewerRequest key="vwr" fields="name "/> <os:DataRequest key="mydata" href=""/></script>
    23. 23. Dashboards are dead!• Forces user navigation• Generic, non-contextual interaction Use the Activity Stream to deliver context and interaction to the user!
    24. 24. OpenSocial “Embedded Experience”
    25. 25. OpenSocial “Embedded Experience”
    26. 26. OpenSocial Activity Streams Extension: Action Links• Web hook to application• Can be signed
    27. 27. OpenSocial Activity Streams Extension: DeliverTo• Directed to a specific person• Great for notifications about behavior “Your employee just won a deal!”
    28. 28. Application Markets• New paradigm for enterprise application delivery• Purpose built apps vs. monolithic application suite• On demand vs. pre-selected• Market economics
    29. 29. Wrapping it up
    30. 30. OpenSocial: The Social Business Application Platform• Only industry driven standard for building social applications• Community driven innovation• Broadly adopted in the industry• Multiple open source projects
    31. 31. THANK YOU!@sugarclintlinkedin/clintoram@weitzelmlinkedin/weitzelm