Communic Asia 2012_The Official Daily News #4_Friday 22, June 2012

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John C. Tanner power of OTT services has be- you, said Mike McDonald, CTO mit Thursday. “In reality the
come a major worry for telcos and executive solution consult- OTT player mentality is that
Telcos hoping to cash in on – or that see such services eating into ant at Huawei Technologies. they don’t need us – not the way Alternatively, visit our mobile sites at
at least survive – the rise of OTT their revenues. Telcos still have “Telcos have had the mental- we think they do.” www.event2mobile.com/cmma and
services must open their network a role to play in the OTT value ity that the OTT players need us For example, he said, “Tel- www.event2mobile.com/bca
APIs and transform themselves chain beyond simple bandwidth and will come to us to partner, cos think there’s a business case for information on CommunicAsia and
BroadcastAsia respectively.
into a toolbox to help OTT play- provisioning, but finding that but that’s wrong,” McDonald for guaranteeing a 4-Mbps con-
ers innovate. role starts with understanding said during an OTT session at
The growing popularity and what OTT players want from the CommunicAsia2012 Sum- Continued page 18...
CommunicAsia2012
Summit
One tough tablet Mobile Marketing
Strategies Workshop
Panasonic unveiled its Tough- 09.00 – 12.30
pad, a purpose-built line of An- Mobile Security Workshop
droid-powered tablets, designed 09.00 – 12.30
with enterprise-class security
and advanced device manage- Consumer VAS to hit
ment. The Toughpad is targeted
at mission-critical and highly $420b in 2020
mobile workers who require en- Page 4
hanced security, device manage-
ment and connectivity. Is cloud the future
Booth: BC2-01 (beside IDA)
of IT?
Page 6
IDA expands AMPlify program Asia tops US & US
IDA has injected an extra S$3 new technology partners along- in telecom-media
million ($2.3 million) into its side launch partners Google, Mi-
AMPlify program, which aims crosoft, Nokia and RIM. consumption
Telco Intelligence for 21st Century Survival
to help start-up developers sup- IDA first launched AMPlify
port multiple mobile platforms, (applications on multiple-plat-
Visit us at booth #BM3-01 Print • Online • Events • Research
www.telecom
Page 10
New models to
expanding its focus into the forms simplify) in June 2010
enterprise and social business to support Singapore’s mobility help telcos kick the
space. start-ups. Its initial focus was on
Andrew Khaw, senior direc- mobile analytics, cloud comput- roaming addiction
tor for industry development for ing, user interface design, user
the body, announced the extra experience, payments and ad-
funding and a list of new part- vertising.
YES WE SCAN: Booth assistants [from left]: Tricia Tan, Agatha
Koh, Thomas Chua, Timothy Teo and Ernest Ng serve as
Page 18
www.tele
DOB – A stepping to
Visit us at booth #BM3-01
ners to the program at Commu-
Cloud-focused News & Research for the Telco Industry information about
An initial 40 start-up devel- human QR codes so you can access Bi-weekly Telco Cloud Newslette
nicAsia2012. opers were involved in the first Easishare, a secure file sharing service for enterprises and bigger things
governments. [BG2-08]
HTC, IBM, Motorola, Sam- Page 18
sung and SAP have signed up as Continued page 16...
Dedicated website sub-section
on the Telco Cloud, plus:
Visit us at booth #BM3-01 • Bi-weekly Telco Cloud Newsletter
• Cloud eGuide
www.telecomasia.net • Webinar
• Research
Taking the cloud from vision to execution and profitability
12-13 September, 2012 • Singapore

2. Latest news
4 • 22 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
Consumer VAS a $420b revenue ...overnight. wire...
driver in 2020 PT Telkom said to drop bid for Pacnet
PT Telkom has reportedly abandoned plans to acquire subsea cable
Consumer value-added servic- their contribution to revenues ready has a penetration rate operator Pacnet for around $1 billion. Telkom CEO Arif Yahya has
es will be a hot growth ticket is becoming increasingly more of over 85%, so being able to been quoted as stating that the company has called off the deal after
for ISPs to the tune of hundreds important. grow this further will depend deciding the acquisition would not provide any added value – but that
of billions in new revenue over Examples of consumer VAS on developing other security it will continue to evaluate potential fiber acquisitions in Asia.
the next decade – at least for covered in the study include related services, or on the ad-
the ISPs that figure out the VoIP, gaming, IPTV, music vent of a virulent and destruc-
right bundling strategy. downloads, teleworking, file tive online threat,” Johnson SKT, KDDI seek international NFC collaboration
Oliver Johnson, CEO of an- transfer/cloud, home networks said. South Korea’s SK Telecom and Japan’s KDDI have announced plans to
alyst firm Point Topic, released and security services. While The secret to success will accelerate NFC collaboration between China, South Korea and Japan.
a study at the Communic- VoIP is currently the top mon- be a matter of offering the right SK Telecom and KDDI have been trialing NFC payment services since
Asia2012 Summit on Thursday eymaker in the consumer VAS bundles for their consumers February last year, and commercialized a service at South Korea’s
that predicts consumer VAS segment, that will be overtaken in a particular market, signing Incheon Munhak Stadium in November.
revenues will triple from $125 by IPTV by 2020. the right deals and maintaining
billion worldwide last year to The catch, Johnson said, a customer base in the face of
$420 billion in 2020. is that revenue growth for in- global competition, Johnson VoLTE revenues to hit $2b by 2016
That’s a critical metric for dividual service providers will said. VoLTE services are expected to generate $2 billion in revenue by 2016.
broadband service providers be slower for VAS services “Get it wrong and they Research firm ARCchart believes VoLTE has the potential to lower
faced with narrowing margins that either face stiff competi- won’t see growth – get it right operators’ network operating costs, as well as improve voice quality,
in the basic broadband busi- tion from online and traditional and their prize will be an in- device battery life and the user experience. VoLTE is also seen among
ness, Johnson said. With pen- offline services, or are already come base work several mul- operators as a way to take on OTT VoIP providers at their own game.
etration of broadband value- close to the saturation point. tiples of its yearly value,” he
added services on the rise, “For example, security al- said. “Challenges lie ahead for
all and the internet can be fick- Healthcare to account for fifth of wearable
le, but the right player with the devices
right service, or more likely set Healthcare products are set to make up a fifth of the emerging market
of services, has the chance to for wearable wireless devices by 2017, ABI Research predicts. The firm
sweep all before them.” Q expects the majority of products to be dedicated to the sports fitness
and wellbeing sector, but established and start-up healthcare players
An Event Organised by
will carve out a significant niche. The number of devices sold is set to
Singapore Exhibition grow from 20.7 million in 2011 to 169.5 million in 2017.
Services Pte Ltd
APAC will be home to majority of IPTV growth
Asia Pacific is expected to account for two-thirds of the remaining
growth in the global IPTV market. According to Telegeography,
Provider of the Official Daily
Newspaper and Online News Service the region’s operators are well positioned to expand their IPTV
subscribers. While North America and Europe are facing pay-TV
market saturation, and growth will be constrained in other markets for
different reasons, APAC has a pay-TV household penetration of only
46% and IPTV penetration of just 12%.
CommunicAsia2012 Daily News is
published by Questex Media Inc.
MANAGING DIRECTOR
China Mobile HK completes FDD/TD-LTE
Johnathan Bigelow handover
GROUP Publisher China Mobile and Ericsson have performed the world’s first
Gigi Chan bidirectional handover between FDD LTE and TD-LTE. The handover
Editor was performed on China Mobile Hong Kong’s LTE network, using a
Joseph Waring
commercial chipset from Altair Semiconductor. China Mobile Hong
Journalists
John C. Tanner Kong plans to use a combination of FDD and TDD spectrum for its LTE
Don Sambandaraksa network, but it currently uses the FDD mode.
Art Direction & Production
Dick Wong
© 2012 Questex Media Group LLC Minor victory for Samsung in patent war
ON YOUR BEST BEHAVIOR: Booth promoters Joanne Pang [left] All rights reserved. No part of this publication
A Dutch court has found that Apple infringes on one Samsung 3G
and Tabitha Loke have high-tech ways of telling you about may be reproduced or transmitted in any form
DingLicom’s turnkey solutions to help mobile operators
or by any means, electronic or mechanical, patent with most iOS devices, and ordered Apple to license the patent.
including photocopy, recording, or any
better understand customer experience and behavior. information storage or retrieval system, without But the court also held that the patent in question is essential, so
permission in writing from the publisher.
[1J3-01] Samsung will be required to license it on fair use (FRAND) terms, and
The editorial content is not necessarily the will not be entitled to seek an injunction on the back of the decision.
opinion of the event’s organizer

3. opinion
6 • 22 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
Is cloud the future of IT?
Chee Sing Chan
According to research firm Forrester, the future of IT?” arises, there is con- Almost every CIO is now virtualizing ability. In many ways the industry might
cloud computing is definitely not the fu- fusion over what people understand to his systems and applications in an ef- well have been better off without coining
ture of IT, but the trend of commoditi- be the cloud. It is assumed that “cloud” fort to streamline IT services and enable the term “private cloud”.
zation is. According to its latest “Make refers to the services that reside in the IT to operate in a more on-demand and However, the Forrester report also
the Cloud Enterprise-Ready” report, public cloud. In this model the service service-oriented manner. warns that those companies that have
commoditization and modernization of you receive is based on shared resourc- In fact, many CIOs today are actively chosen a private cloud architecture as
IT services will cause IT portfolios to es and in general is limited in customi- pursuing expansive projects to build out their main cloud strategy will not real-
evolve over time and this will result in zation and leveraged through the pub- private cloud capabilities or features that ize the full potential savings that can be
many IT applications becoming suitable lic internet. But if you mean “private allow them to function in the dynamic made through public cloud services or
for running in the cloud. cloud”, then the answer is quite differ- manner, which Google or Amazon do through an architecture that combines
“But not everything will move to ent. when they provision IT services to their both public and private cloud IT capa-
the cloud as there are many business While many companies will move customers. bilities.
processes, data sets and workflows that slowly to the public cloud and may view In many of these cases the word So is cloud the future? Not in For-
require specific hardware or proprietary the cloud as a non-core element of their “cloud” is not even used to describe rester’s eyes maybe, but if we qualify it
solutions that can’t take advantage of IT strategy today, the private cloud is these initiatives as they conjure doubts as the “hybrid cloud”, then the answer is
cloud economics,” said James Staten, very much core to any CIO’s IT strategy, around security, data privacy and reli- most certainly yes. Q
an analyst at Forrester. “For this reason
we’ll likely still have mainframes 20
years from now.” STAT SNAP
As Forrester states in its report, long
term, enterprises will have a hybrid port-
folio of both cloud and non-cloud work-
loads, each of which will use different
Global IPTV penetration hits 15% (Q1 2012)
models to optimize resource and agility
requirements.
The report further adds that in this
future state the majority of system work-
loads will be cloud-resident while the
most mission-critical and absolute core
systems will evolve to the cloud at a
slower but deliberate pace.
What is most clear is that the model
for almost all enterprises will be this con-
cept of a “hybrid cloud”. This combina-
tion gives businesses the most practical
way forward for leveraging the flexibil-
ity, scale and cost savings of the public
cloud but retain key systems in-house
that still require physical location within
the organization for reliability, competi-
tiveness and regulatory needs.
When a question like “Is the cloud Source: TeleGeogragraphy
Please visit us at
booth #BM3-01/1E4-01
Telco Intelligence for 21st Century Survival
Print • Online • Events • Research
www.telecomasia.net

4. insight
CommunicAsia2012 Daily • www.telecomasia.net 22 June 2012 • 7
Major milestone for IPv6
This month’s World IPv6 are IPv6 ready. Microsoft Vista, default. For mobile devices, the fault, so when IPv6 is enabled cally connect to the Internet us-
Launch, coordinated by the Windows 7, and MAC OSX Android and Apple iOS operat- by carriers, in many cases user’s ing IPv6. Q
Internet Society, was a major 10.7 all have IPv6 enabled by ing systems enable9:55 AM by de-
CN200A__RA_Communicasia_JR_AD.pdf 1 6/4/12
IPv6 equipment will just automati- – David Krozier, Ovum
milestone in the transition to
IPv6. After the launch, most
leading websites now have IPv6
enabled permanently, many
residential equipment vendors
(including Cisco, D-Link, and
ZyXEL) include IPv6 connec-
tivity in their default product
settings, and commercial IPv6
The only constant
services will finally begin a
multi-year growth surge.
The need for IPv6 is not a
is change.
recent discovery, but for years,
when IPv4 addresses seemed
plentiful, it was hard to convince
ISPs, carriers, and enterprises
of the need to invest in IPv6
deployment. Without a criti-
cal mass of IPv6-enabled users,
website owners saw no need
to make the conversion either.
Ovum believes that as IPv6 ser-
vices become prevalent, the cost
of not migrating will eventually
outweigh the cost of converting.
Ovum expects the transition
to IPv6 to occur over a period C
of years, with IPv4 and IPv6 M
coexisting for the remainder of
this decade. Ovum’s concern is
Y
whether the industry can make
CM
enough headway towards IPv6 MY
before a shortage of available CY
IPv4 addresses makes the cost of
CMY
procrastination overwhelming. K
ISPs are beginning to turn
up commercial IPv6 connectiv-
ity services to users. Verizon,
for example, currently supports
Customers are accessing the network from a broad array
enterprise and government cus-
of devices and new media, causing service providers to
tomers with native and tunneled
reexamine how they define access. ADTRAN® is working
IPv6 services, and its LTE net-
with customers to deliver innovative solutions for every
work is enabled for IPv6. In-
ingress point in the network. This innovation helps ADTRAN
ternode in Australia supports
service provider customers accelerate change and quickly
IPv6 services with a dual-stack launch new revenue generating services.
network. KDDI, XS4ALL, and
Free Telecom – as well as ISPs
For more information, visit www.adtran.com/access
in Hong Kong – are all offering
and discover how ADTRAN is Reinventing Access.
IPv6 connectivity.
Discussions with equipment Visit Us At Booth: 1J2-01
vendors have convinced Ovum
that implementing IPv6 is
mainly a software or firmware
issue for most network equip-
ment, although older home
residential gateways may re-
quire replacement. Most recent CN200A
vintage computers and servers

5. data traffic
8 • 22 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
Wi-Fi blurs the broadband lines
It’s not news that IP traffic is growing Interestingly, despite that growth, Global IP traffic, wired and wireless
at exponential rates and will continue mobile data traffic will still account for
to do so for at least the next decade, just a fraction of the world’s IP traffic
just as it’s not news that mobile devices – just 10% in 2016 (albeit compared to Petabytes per month
and video will play an increasingly just 2% last year). And yet Cisco also
significant role in that growth. However, says that internet traffic from wireless
the latest Visual Networking Index devices will surpass the volume of
report from Cisco Systems illustrates in traffic from wired devices by 2016.
no uncertain terms that while wireless is The latter projection doesn’t
destined to dominate the internet – and contradict the former because Cisco is
video is going to be the fastest-growing factoring Wi-Fi into the equation. Cisco
mobile service driving it – fixed-line expects over half of the world’s internet
broadband will still be carrying the traffic to come from Wi-Fi connections
majority of that traffic five years from in 2016, and those Wi-Fi access
now, thanks to Wi-Fi offload. points will be connected to fixed-line
First, the big picture. broadband networks, many via home
According to Cisco’s latest VNI gateways.
forecast, released at the end of May, As such, the VNI report says, “The Source: Cisco VNI
global IP traffic has increased eightfold trend toward mobility carries over into
over the past five years, and will the realm of fixed networks as well,
increase nearly fourfold over the next in that an increasing portion of traffic Actually delivering that video 100 million in 2011 to 974 million in
five, with annual global IP traffic will originate from portable or mobile does create provisioning challenges, 2016. Middle East and Africa will have
expected to reach 1.3 zettabytes by 2016 devices.” although Cisco says such challenges the second-highest number of users in
(a zettabyte equal to a trillion gigabytes, In other words, while wireless devices can be met by intelligent networks. 2016, reaching 424 million.
if that helps). On a per-month basis, that connecting direct to mobile broadband “This video trend can also create Cisco says the growth figures “point
works out to 110 exabytes per month by networks will account for a tenth of opportunities for service providers to a growing acceptance by consumers
2016 globally, compared to 31 exabytes global IP traffic in 2016, wireless to leverage popular content across of the functionality of mobile commerce
per month last year (a CAGR of 29%). devices connecting to fixed-broadband multiple platforms, thus increasing services”, from mobile shopping
In Asia Pacific, IP traffic will grow connections via Wi-Fi will account for revenue streams and enhancing and payments to banking, toll-road
slightly faster at 31% CAGR to reach 51%. Result: wireless devices will be network monetization.” payments and event ticketing. However,
40.5 exabytes per month by 2016. generating well over 60% of global IP For those people wondering what all the report notes that such services will
Cisco attributes those figures to a traffic one way or another. this means for SMS – whose demise has have to overcome the usual concerns
number of industry trends, all of them been regularly predicted any day now from consumers over mobile-based
directly or indirectly related to wireless, Mobile video vs SMS ever since smartphones became popular transactions, particularly when it comes
from the increasing number of device A new element in this year’s VNI is – Cisco reports that text messaging to security, device vulnerability and
types (smartphones, tablets, e-readers, the Service Adoption Forecast, which – isn’t going anywhere. While consumer protection of financial information.
home gateways and M2M connections) as the name implies – looks at adoption SMS will see the slowest annual
and growing internet penetration (3.4 of services in the consumer mobile and growth of all segments in the Service Tiered pricing impact
billion internet users in 2016, or 45% business services sectors. And on the Adoption Forecast (a mere 8.3%), With the mobile industry moving
of the projected global population) to consumer mobile side, unsurprisingly, that’s still decent growth for what is away from unlimited data plans to tiered
faster average broadband speeds, video it’s all about video. decidedly a mature market. And it will packages (or at least trying to), one
and Wi-Fi usage. Cisco estimates mobile video will be be the service with the highest global interesting aspect of this year’s VNI is
the fastest-growing consumer mobile penetration rate in 2016 – 90% of the the impact of tiered pricing models on
Wireless drives fixed service (compared to gaming, music, world’s 4.1 billion mobile users will use mobile usage.
traffic social networking, location based SMS by then, compared to 74% of 2.8 According to Cisco: “Average
Looking more specifically at mobile services, m-commerce and messaging). billion mobile users last year. consumption per user in an unlimited
data traffic growth, Cisco is projecting The mobile video user base will grow The second-fastest growing pricing plan is nearly twice that of a
mobile data traffic to increase 18- from around 271 million in 2011 to consumer mobile service behind video user of a tiered pricing plan. However,
fold – at a CAGR of 78% – to hit 10.8 1.6 billion users in 2016 (at a CAGR is mobile commerce, according to the traffic per user has increased 169% for
exabytes per month worldwide by 2016. of almost 43%). Mobile video growth Service Adoption Forecast. However, tiered pricing plans compared to 83%
That’s three times faster growth than will even outpace growth in the digital “second fastest” is a technicality – on unlimited plans, indicating that tiered
fixed IP traffic in the same forecast TV (12% CAGR) and online video (9% m-commerce is projected to grow at pricing users may be seeking to fully
period. CAGR) segments, according to Cisco. 42.7% CAGR, just 0.2% lower than maximize their usage plans.”
mobile video. More to the point, it’s Cisco adds that new findings indicate
expected to reach far more users – 2.1 that the top 1% of users is different each
“The trend toward mobility carries over into billion in 2016, compared to 1.6 billion month. “Therefore, out of each 10,000
the realm of fixed networks as well, in that for mobile video. users, there are not only 100 heavy
Asia Pacific will lead the charge users (1%), but 500 to 1,000 users (5%
an increasing portion of traffic will originate in mobile commerce throughout the to 10%) that are in the top 1% at some
from portable or mobile devices” forecast period, growing from almost time during the course of a year.” Q

6. Insight
CommunicAsia2012 Daily • www.telecomasia.net 22 June 2012 • 9
LTE players take different
roaming road
Caroline Gabriel, Wireless Watch ability and roaming challenges which that the carrier aims to offer global operators are making progress in their
LTE’s host of frequencies create, since roaming for its LTE devices, and even own way. The head of DoCoMo’s R&D
One of the biggest challenges to inter- there are four band classes within 700- fallback to HSPA, a network it has never strategy division says the immedate so-
national LTE services is the fragmenta- MHz. Small operators run their 4G ser- supported at home. lution is to refarm existing 3G bands to
tion of the spectrum bands used for the vices in Band Class 12 of the spectrum, He pointed out that LTE runs in a reduce fragmentation.
networks, and consequent problems for while AT&T is in Band Class 17 and Ve- huge number of bands, but there is a Seizo Onoe told this week’s Com-
roaming. rizon mainly in Band Class 13. limit to how many radios a handset can putex trade fair in Taiwan: “We don’t
Operators and vendors are seeking Devices for these different sections accommodate effectively – about eight need to cry over LTE spectrum fragmen-
to mitigate the effects, with Qualcomm are not interoperable and the smaller today, spanning 2G, 3G and 4G; perhaps tation.” He pointed out that DoCoMo,
developing a chipset which supports cellcos claim that, if the big names are rising to 12 in future. which launched its LTE service in De-
no fewer than seven bands. Meanwhile not forced to roam, their business models This pushes other US carriers’ bands cember 2010, now has nearly 3 million
NTT DoCoMo, always an influential will be weakened because they will have into a secondary position. “The number subscribers and aims for coverage of
carrier on standards developments, be- limited power to acquire high impact de- of radios that you have to use adds up 98% of Japan’s population by March
lieves the best way is to rely heavily on vices, or offer their subscribers national quickly,” Melone said. “So we need to 2015, plus upgrades to LTE-Advanced
existing frequencies. roaming coverage. AT&T retorts that a look at what band plans countries around in 2013.
Qualcomm’s plan was revealed in a mandate would increase its device devel- the world are planning for with their 4G Other Asian operators are taking the
filing it made to the US regulator, the opment costs and slow time to market, as LTE deployments. And then we have to lead in LTE roaming. Hong Kong’s CSL
FCC, opposing proposals that operators well as risking interference to its users’ make some bets.” and South Korea’s SK Telecom claim the
should be mandated to support roaming signals. world’s first international LTE roaming
between LTE services located in differ- Verizon Wireless is at the heart of DoCoMo goes its own way service, which will go live next month
ent parts of the US 700-MHz band plan. the 700-MHz roaming debate. Its CTO, Meanwhile, while they wait for ad- with the same prices as their 3G roaming
This issue highlights the interoper- Tony Melone, told a media conference vanced multiband chips to emerge, other offerings. Q
Russia and Vietnam drive IPTV growth
The number of IPTV subscribers world- terms of subscriber numbers and into growth in China where a significant pro- league table.
wide increased by 28% in 2011, slowing second position overall in terms of an- portion of subscribers are in Shanghai For telecom operators IPTV remains
down from 35% in 2010. New research nual growth. The Vietnamese market and two other provinces. As other parts the key defensive play to protect against
from Point Topic shows that at end-2011, grew by 164% with more than 650,000 of the China Telecom network improve, losing customers to cable and satellite/
the total number of IPTV subscribers subscribers. there could be more IPTV hot-spots, al- unbundling triple-play offerings. And it
stood at just over 58.2 million, with the China (plus Hong Kong) fell just though this will depend on the local ca- is the key offensive play to attract cus-
numbers growing in every region. outside of the top 10 this year with only ble markets in some cities. tomers who are currently using cable
In particular, the South and East Asia 32% annual growth, down from 53% Further accelerated growth is ex- or satellite packages. As televisions be-
region grew by 37% in 2011, driven pri- in 2010. Although Hong Kong is near- pected throughout the year from newly come increasingly internet-connected,
marily by strong growth in China. West- ing saturation, there remains scope for emerging IPTV markets such as Vietnam IPTV could be a very useful area of ex-
ern Europe remains the largest IPTV growth in the rest of the country even as and Russia as they make their way up the pertise for operators. Q
market, with close to 37% of subscrib- growth is slowing.
ers. However, this share is declining as Last year’s growth of 28% signifies
growth accelerates in other regions, es- continued, solid growth which is due
Surge in streamed TV on smartphones
pecially in Asia. partly to IPTV being available to sub- The number of streamed mobile TV users on smartphones will reach 240 million
Five of the top 10 IPTV countries are scribers who cannot receive or don’t by 2014, according to Juniper Research. This will be due to rise in smartphone
in western Europe, with France at the top want to receive cable or satellite. It is also penetration and a growth in the usage of catch-up and live internet and IPTV
with a total of 11.8 million subscribers. down to operators being able to offer an services.
However, China – if Hong Kong as well entry-level multi-channel TV package, These services, which already allow users to become their own program
as Macau and Taiwan are included – is including catch-up TV, at a low cost to schedulers, enable consumers to be mobile and take content away from the home.
the leading IPTV nation, surpassing the consumers. Many customers then go on Another growth driver is the need for access to time-critical content such as sports
13 million mark. to buy more premium services, such as and news as they occur. Also, the ubiquity of free Wi-Fi for devices that are ena-
Point Topic sees newly emerging sports channels or movies on demand. bled allows users to access content without the threat of bill shock.
markets such as Vietnam and Russia Subscriber growth is important, but the The firm expects nearly 10% of mobile TV revenues to be generated on tablet
posting impressive annual rates as IPTV lesson from more mature IPTV markets devices by 2016. Usage of broadcast mobile TV will be minimal outside of the
really takes off. Russian grew by 131% is that ARPU growth is also achievable. Far East and China. Subscriptions will make up the vast majority of revenues. Q
in 2011, pushing it into the top ten in There remains lots of room for

7. Analyst View
10 • 22 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
Asia tops UK, US in telecom-media
consumption
Survey reveals strong demand for mobile content and apps, and high levels of trust in mobile
operators, among Asia’s “connected consumers”
Helen Karapandzic and Alexandra UK and the US – and less time on tradi- suitable competitive response to increas- 47% used mobile commerce services.
Rehak, Analysys Mason Research tional media services such as watching ing industry competition from new en- The latter varied significantly by country:
TV and video, and listening to music. trants and substitute services. less than a quarter (24%) of our respond-
A study by Analysys Mason of “connect- Usage of mobile content and apps was Mobile music, games and mobile ents in Indonesia use mobile commerce
ed consumers” in China, India, Indonesia highest among our respondents in China social networking are among the most services, for example.
and Malaysia found that connected con- and Indonesia, where 78.2% and 78.8% popular content services, used by ap- However, mobile operators may find
sumers in emerging Asia Pacific spend of our panel respectively regularly used proximately two-thirds of mobile phone challenges in gaining consumer trust with
more time using telecom and media ser- such services, compared to 63.5% in India. owners among our sample. Chinese re- regard to banking and transactions since
vices than those in the UK or the US. On Young people are most likely to use mobile spondents were significantly more likely consumers view known online players
average, the Asian survey respondents content and applications: 75.8% of emerg- to regularly use games and music ser- such as Google as more secure holders of
spent 13 hours per day using telecom and ing Asia-Pacific connected consumers aged vices than respondents in the other survey personal data. Respondents were more
media services (including overlapping 35 and under claimed to regularly use ser- countries, while Indonesian respondents likely to trust their bank or Google with
multitasking activities). vices, versus 69.6% of respondents aged were much more likely to use mobile so- their personal information than their mo-
The total number of hours of exposure 35+. There is a clear opportunity to provide cial networking services. bile operator. The challenge for Asian op-
was highest in Malaysia (14.6 hours), fol- more services targeted at older users. Mobile financial services – ranging erators will be to understand these evolv-
lowed by Indonesia (14.2), India (13.3 The survey also found that the avail- from airtime top-up to bill payments, do- ing consumer behaviors and to adapt their
hours) and China (9.9 hours), the latter ability and affordability of better quality mestic money transfer and remittances service propositions to deliver a compel-
being comparable to the US and UK aver- handsets, and the rise in mobile internet – are also booming in emerging Asia-Pa- ling consumer experience.
ages. Indian, Indonesian and Malaysian penetration is driving a surge in popular- cific. Among those taking the survey who The 4,000 respondents were consum-
consumers spend more time browsing, ity of social messaging applications like used their phones for non-voice services, ers with internet connectivity (at home,
and on text and voice-based communica- Nimbuzz, Pinger, Fring and WhatsApp. 65% claim to use their phones for mobile work or via an internet café or kiosk) liv-
tion, relative to their peers in China, the Mobile operators will need to determine a banking, 51% used mobile payments and ing in urban or suburban areas. Q
Mobile broadband ready to take off in India
Abhishek Chauhan, tion of broadband. The country’s large from 3G, CDMA operators have been ity of India’s population will access the
Frost & Sullivan population and low broadband penetra- actively deploying EVDO networks. internet in coming years. While 3G will
tion presents a huge, untapped opportu- Frost & Sullivan estimates that the coun- remain the prime driver of the region’s
The Indian telecom industry has wit- nity. An under-served broadband market try had around 5.35 million EVDO sub- mobile broadband adoption, LTE is ex-
nessed staggering and relentless growth not only puts the sector on an unprec- scribers last year. pected to open up new possibilities and
over the past decade. The country is edented growth trajectory, but also offers A number of factors are propelling us will pave the way for next-generation
home to over 900 million mobile sub- service providers and equipment play- toward a world of ubiquitous connectiv- services.
scribers and is the second-largest tel- er’s immense expansion opportunities. ity, and mobile technology is undoubted- As we move toward a more con-
ecom industry in the world. Growth in wireless broadband will help ly going to play an even larger role in its nected society, operators will encounter
Contribution of the telecom sector telcos boost their non-voice revenues as creation. Challenges with fixed broad- unprecedented mobile broadband-driven
to overall GDP grew from 1.5 to 3% uptake of value-added services rises. Im- band, including higher costs compared opportunities. Operators need to ensure
between 2005 and 2010 and is expected proved market accessibility should spur to wireless technologies, reduced time their networks are capable of handling
to expand to 5% by 2017. It has become further innovation and manufacturing in to market, increased reach, availability the market demand. Quality of service
the third-largest sector to attract foreign the sector. of low-cost smart devices and innova- and service differentiation will be the
direct investment (FDI), accounting for After the 3G and Broadband Wireless tive content/applications will all be key primary drivers in sustaining market mo-
more than 8% of cumulative FDI inflows Association (BWA) spectrum auction in drivers for the rapid adoption of mobile mentum. Adequate partnerships with the
during the period. 2010, operators have been focusing on broadband in the country. key stakeholders are essential and new
Increasing penetration of mobile and 3G network rollouts. According to in- However, a few limitations exist business models will need to be explored
internet services and proliferation of util- dustry estimates, the country had some around spectrum, affordable devices and and fine-tuned. Q
ity services like e-governance, mobile 20 million 3G subscribers at the end of availability of localized, relevant and in-
education, health and banking have ac- 2011, which is around 2.2% of the total novative content. With these issues ad- Abhishek Chauhan is
tively helped bridge the divide between mobile subscribers. 3G adoption is ex- dressed, Frost & Sullivan expects mobile a senior consultant for
rural and urban India. periencing rapid growth momentum as broadband subscribers to reach 365 mil- Frost & Sullivan’s ICT
Telecom operators, broadband ser- more networks are deployed, coverage lion by 2017. practice, South Asia &
vice providers and equipment players all and performance improve, and hardware Mobile broadband is likely to be the Middle East
stand to gain from the growing penetra- and service costs continue to fall. Apart primary medium through which major-

8. briefs
12 • 22 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
India’s Android users ‘like’ Facebook app Asia leads global digital music
Social networking has been droid users in India use social One finding of note is that
consumption
insanely popular among In- networking, either via apps or the Facebook app is not only A 26-country survey of online on social networking sites in the
dia’s mobile base even before websites (only search is more more popular than the website, consumers aged 16 to 64 years past month, compared to 31%
smartphone adoption began to popular). Perhaps unsurprising- but also a far stickier experi- by Ipsos highlights the im- globally.
take off in the country. And it ly, Facebook is by far the most ence. According to the survey, portance of the segment in the “It’s clear that music is a
remains a hot property for In- popular social network (used Android users spend 17 days growth and development of the passion in Asia, and it has gone
dia’s Android smartphone users by 88% of Android users), with out of the month using the app digital music market. social,” noted Steve Garton,
– and especially the Facebook Google Plus a very distant sec- (compared to nine days per Half of Asia-Pacific re- managing director of MediaCT
app, which is far stickier than ond (17%) and Twitter third month for the site), and use it spondents had listened to music Greater China at Ipsos.
the website itself. (13%). And while there’s some for around 12 minutes per day. and/or watched music videos on The research shows that
Figures released at the end overlap in service usage, one in Website users only click about social networking sites in the Asians are more willing to pay
of May by Nielsen and Infor- three Android owners use Face- two pages per day. Q past 30 days. for digital music than the global
mate found that 93% of An- book exclusively. The survey of some 20,000 average, with 30% of Indians
respondents also found that claiming to have done so in or-
Facebook usage in India consumers in Asia Pacific have der to download a music track,
a huge appetite for social net- followed by 24% in South Ko-
working and digital music, with rea and 20% in Indonesia, surg-
35% of them having posted and/ ing ahead of the global average
or shared music or music videos of 14%. Q
Japanese m-commerce hampered
by discoverability issues
It probably comes as no surprise ence. However, of the ones that
that m-commerce is fairly popu- didn’t, the biggest complaint
lar in Japan. According to a sur- (60.6%) was that it was too dif-
vey last month from Japanese ficult to search for products.
mobile monitor group Goo Re- Another major gripe (41.3%) is
search, 63% of respondents said that they could not find enough
they’ve used a smartphone or images of the products.
mobile phone for online shop- Security also figured into
ping, although just under 13% the findings, with just under
do so frequently. A little over 25% expressing security con-
27% said they do m-commerce cerns. However, slow-loading
“sometimes” and almost 23% pages ranked somewhat higher
“once or twice”. at 32.5%.
The good news is that of Some demographic info:
those who have used mobiles 61% of respondents were fe-
Source: Nielsen and Informate for online shopping, over 76% male, and 63% of all respond-
found it a satisfactory experi- ents were in their 20s and 30s. Q
Dislikes about mobile shopping sites
iPhone users most data-hungry
Difficult to search for products 60.6%
iPhone customers use more data HTC devices. per month for the panel – are
than any other smartphone us- This is based on data de- 3.5 times higher than median Not enough images 41.3%
ers and account for 80% of the rived from Arbitron Mobile’s data traffic levels generated by Slow to load pages 32.5%
top 10% of heaviest data users, on-device monitoring app that individual users (221 MB per
Worries about security 24.4%
according to a report from An- provided access to the smart- month).
alysys Mason. phone behavior of more than Nearly one million unique Few items for sale 17.5%
Of those smartphone con- 1,000 panelists for two months apps are available globally, but Difficult to understand how to use the site 10.0%
sumers who are in the 70th in the US, UK, France, Germa- the report found that each pan-
percentile or above in terms of ny and Spain. elist used an average of only
Insufficient personalization features 6.9%
data usage, iPhone users ap- Analysys Mason said the 32.6 add-on apps during the Difficult to understand how to buy stuff 5.6%
pear more than three times as high usage at the top end of the two-month observation period. Others 16.3%
frequently as the next most user base means that average Of those apps, 47% were used
Source: Goo Research
data-hungry consumer segment monthly smartphone data traffic only once. Q
– those who have Android on levels – which stood at 807 MB

9. latest news
14 • 22 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
Zinwave claims dual-mode DAS first
Don Sambandaraksa allows telcos to deploy anten- can do only FDD. We maintain backed by ICT trade associa- with stringent US IP-67 and
nas throughout buildings. The isolation between receive and tion UK Trade and Investment IP-68 standards for dust, vi-
Zinwave, a maker of in-build- firm states the active system is transmit by putting in a circuit through Intellect. The stand bration and shock, and water
ing wireless antennas, claims unique by combining wideband so transmit is always avail- features niche engineering spe- resistance. Special features of
to be demonstrating an indus- operation in the 150-MHz to able,” explains Colin Abrey, cialists, operator-billing solu- the devices include the abil-
try first in distributed antenna 2.7-GHz range with FDD and international president of Zin- tion providers, and even a mo- ity to send the user’s current
systems (DAS) at the Commu- TDD technologies, which Zin- wave. bile phone maker. GPS position to five predefined
nicAsia2012 Summit. wave says makes the antennas The firm is one of 21 com- Ruggedized device manu- numbers at the push of one but-
The firm is showcasing a future proof. panies at the UK pavilion at facturer Seals is demonstrat- ton. Q
wideband TDD/FDD DAS that “Most active DAS systems CommunicAsia2012, which is ing a range of units compliant
Cloud-based storage for grownups BlinkMobile expands
Nomadesk is pitched as the ployed both as a pure SaaS Geldhof said that the Flan- language platform
Dropbox for grownups with se- cloud offering from the com- ders region in Belgium where
curity and data sovereignty at pany’s own data center in Swit- his company is based is famous BlinkMobile has launched an ate mobile-enabled applications
the forefront. zerland, or as is increasingly for innovation. With no natural international language version and HTML5-based web apps in
Peter Geldhof, VP and popular, through a local partner resources to speak of, software of its mobility platform. their own language and charac-
founder of Nomadesk, ex- in-country so that data never is becoming more and more The company’s MEAP ter set.
plained how features such as leaves the jurisdiction. important. Founded in 2004, (Mobile Enterprise Application In the past 12 months, the
remote swipe to destroy data if Asked if the US Patriot Act Nomadesk now has 25 employ- Platform) is an APAC-specific company has expanded its re-
a device is lost and added se- was a factor, Geldhof said that ees an office in Texas, and just cloud-based solution that allows seller partner network across
curity are making the product while that was a key driver, the opened an office in Singapore enterprises to design, build, de- Australia, New Zealand and
popular among professionals primary allure is the software this month as part of a focus ploy and manage all types of Southeast Asia and is looking
who do not trust their confiden- security features that resonate on gaining access to markets mobile services for internal and for additional partners in the re-
tial information to the public with CIOs. Many of his users across Southeast Asia. Q external users. gion. Q
cloud. are law firms, consultants and Booth: BS2-07 The platform enables its Booth: BN2-02
The system can be de- even the Flemish parliament. partners and customers to cre-
AVer integrates Skype into
video conferenceing
AVer Information is showcas- personal video calls offered
ing its new VCBridge, which it by Skype,” said AVer president
claims is the industry’s first de- James Chang. “With VC-Sky-
vice to incorporate Skype vid- pe, simple seamless integra-
eo calls directly into an H.323 tion requires no extra servers,
multipoint video conference. no extra software and no extra
“We offer a direct con- fees, just our VCBridge and
nection device between high- HVC series video conferencing
quality corporate H.323 video system.” Q
conferencing systems and the Booth: 1B3-07
Inmarsat wins contract for
LNG facility
Bechtel Australia has selected video surveillance, intrusion
Inmarsat to provide the tele- detection and access control
A DAY AT THE RACES: coms systems for the Australia systems. Bechtel is the engi-
Booth assistants Felicia Lim [left] and Wen Ching Toy hand out literature on Tata Pacific LNG facility on Curtis neering, procurement and con-
Communications’ Video Connect solution to guarantee high-quality video delivery Island in Gladstone. struction management contrac-
worldwide. Also, for the price of a namecard, you can have your photo taken Inmarsat’s engineering and tor of the facility. Q
pretending to be at a F1 race. [1V2-01] integrations services group will Booth: 1S2-01
design and install the telecoms,

10. latest news
CommunicAsia2012 Daily • www.telecomasia.net 22 June 2012 • 15
...overnight. wire...
AU corruption officials get interception powers
Singapore firms are
early cloud adopters
Australian parliament has passed new legislation to give authorities from more
states the power to intercept communications to help fight corruption among public
officials. The new rules will allow agencies from Victoria and South Australia to obtain
communications interception warrants, and use the data gathered to prosecute. This
brings the states in line with others including New South Wales, Queensland and Enterprise Innovation editors
Western Australia, which already have these powers. In addition, Victoria’s Office of
Police Integrity will be replaced by the new Broad-Based Anti-Corruption Commission Singapore is ranked third, after Australia and Japan, in terms of cloud adop-
for cases involving all public officials in the state. tion in the Asia-Pacific region, according to a study commissioned by the
Infocomm Development Authority (IDA) of Singapore.
Already, 50% of businesses with internet connection have adopted
Enterprise application software growth slowing software-as-a-service (SaaS) and by 2015, one-third of all businesses in
Research firm Gartner has cut its forecast for worldwide growth in enterprise Singapore will have adopted SaaS, representing a compound annual growth
application software spending this year to 4.5%, from 5% previously. The analysts rate (CAGR) of 20%.
now expect total spending for the year of $115.2 billion. The turbulent global markets
With Singapore emerging as a regional data center hub for both public
are impacting enterprises’ spending, and the full impact of the economic uncertainty
and private cloud solutions, boosted by initiatives such as the Next-Gener-
on enterprise application spending may not be clear until the second half of the year.
Spending will be concentrated on business intelligence, CRM, enterprise resource ation Nationwide Broadband Network, infrastructure-as-a-service adoption
planning, digital content creation and supply chain management. As businesses is expected to grow at a CAGR of about 21%, led mainly by medium-szie
increasingly concentrate on managing costs, spending habits are shifting from software and large businesses, the IDA study showed.
“mega-suites” to optimizing costs by deploying multiple single services. The Singapore government itself adopts a multi-prong approach to
cloud computing by leveraging on commercially available public clouds as
well as implementing a private government cloud or the G-Cloud, sched-
Data arms race already lost: KPMG uled to be ready for deployment by end of this year.
KPMG has urged businesses to stop trying to compile more and more data on their SingTel has won the tender to provide cloud-computing resources to the
customers, and instead concentrate on what to do with the data they have available. whole-of-government to address the different levels of security and govern-
Businesses appear intent on fighting a “data arms race” when this war has already ance requirements for five years with an option to extend for another five
been lost, KPMG head of BI Eddie Short said. Amazon, Google and Facebook already
years.
know more about most companies’ customers than they do themselves, and businesses
“Through G-Cloud, government agencies can procure cloud services
cannot hope to catch up. The real challenge is creating data-driven processes to unlock
the value that huge amounts of data can bring. easily to deliver government services securely and quickly on demand,
scaling up and down rapidly to cater to changing workloads, resulting in
increased agility,” said Ronnie Tay, CEO of IDA. “It will be a platform for
ERM apps market slowing to steady growth innovation where agencies can leverage on the G-cloud as a test-bed to pilot
The enterprise resource management (ERM) software market is slowing to a pace of new and innovative applications for a small group of users without up-front
steady growth, after leaping ahead last year. IDC estimates that ERM applications cost and asset ownership.”
sales grew 11.9% in 2011, with the first half stronger than the second half. But the Public cloud service providers are qualified for use by ministries and
researchers now expect growth to fall back to an average of single-digit rates across all government agencies through cloud services bulk tenders. In December
regions. But a few of the functional categories of ERM tools, including human capital 2011, for instance, six public cloud service providers – aZaaS (with Micro-
management and portfolio management, outperformed the wider market in 2011 and soft Azure), CrimsonLogic (with ClearManage), NewMedia Express, PTC
are poised to continue to do so in the years to come.
System (S) Pte Ltd, SingTel and StarHub – were awarded the bulk tender
for a period of two years with the option to extend for another year.
Data center equipment revenue grows 17% “A second period bulk tender initiative, known as EnVision, was estab-
Global revenue from data center network equipment climbed 17% year-on-year to lished for the supply of cloud-based video hosting and streaming services
$2.2 billion in the first quarter, Infonetics estimates. But revenue fell 6% from a strong using the utility pricing model to ministries, statutory boards, organs of
fourth quarter, with WAN optimization appliance revenue sinking an even further state and participating entities,” said Tay. “Currently, there are a total of
20%. APAC saw the strongest sequential gain in revenues, but is still catching up to 20 government agencies using EnVision for their corporate events, public
North America, which accounts for nearly half of the global market. Cisco retained its education and information.”
commanding market share lead, while F5 and HP remain neck-and-neck for second IDA has also launched a call for Cloud Computing Proposals, its fifth
place. since 2010. “Revolution Analytics will provide both expertise and ad-
vanced analytics software to enable participants to work on and solve big
data problems,” said Tay. “Such support will be available for both Hadoop
1-in-3 Gen Y workers would break no-BYOD policy and high performance computing cloud platforms running on the Alatum
More than one in three Generation Y employees admit that they would contravene a
cloud infrastructure.”
corporate IT policy that forbids BYOD. A survey conducted by Vision Critical for network
security vendor Fortinet shows that 74% of respondents report already using their IDA’s four earlier calls have led to 57 projects being awarded cloud
own devices at work, with 55% viewing this as a workplace right. The primary draw of resources to undertake test-bedding, proofs-of-concept and research. Some
using their own devices is the ability to access applications including social media and of the awardees include the Building & Construction Authority (BCA), In-
private communications. Willingness to break corporate restrictions varied among the stitute for Infocomm Research, iTwin Inc. and m9 Tech Solutions.
15 countries surveyed, with 66% of Indian respondents indicating they have or would Meanwhile, IDA will be calling for applications under the SaaS Enable-
contravene an anti-BYOD policy. ment Program (SEP) for Building Information Modeling (BIM) and related
software for the architecture, engineering and construction community. The
move is aligned to the BCA’s mandate for e-submissions of all building
plans by 2015. Subscription-based, SaaS-enabled BIM software will lower
the barriers for adoption. Q

11. Latest news
16 • 22 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
SpeedCast completes Indonesia
backhaul scheme
Asia-Pacific satellite operator timization firm Comtech EF projects” was a key part in
SpeedCast claims to have cut Data. The resulting cellular winning the contract. He
the cost of bandwidth in Indo- backhaul network is now be- states the collaboration with
nesia after completing a major ing offered as a managed Comtech allows it to deliver
backhaul project covering 40 service to carriers looking “improved service and cost
sites along with partner PT to upgrade their 2G and 3G savings” to customers.
AJN Solusindo (AJN). networks, and is designed to Widhy Nugroho S, presi-
The multi-billion dollar maintain strict service level dent of AJN, says the partner-
contract saw the firm deploy agreements already in place ships are allowing the firm to
its CelCast cellular backhaul between the nation’s carriers. deliver “richer and more di-
product, which is being used SpeedCast chief Pierre- versified services.” Q
in conjunction with modems Jean Beylier says the firm’s Booth: 1U2-01
from satellite bandwidth op- ability “to finance large-scale
“IDA expands AMPlify program” from page 1...
phase, and this has expanded to 100 developers match the needs of the mobile application devel-
and 150 students. opment sector.
IDA is now extending the program from its He said IDA AMPlify has worked with com-
initial focus on start-ups down to the undergrad- panies such as UPS, Motorola Healthcare and TO 100G AND BEYOND: David Huang, network product PON
uate level. Citibank global transaction services over the last marketing manager for FiberHome, breaks down the
Khaw said that it was important to foster an year, matching them with local developers to de- roadmap for boosting fiber-optic technologies from 100G
education system that produces graduates which velop unique solutions. Q well into the terabit range. [BK4-01]
ABS selects Kratos control system
Asia Broadcast Satellite (ABS) Suite (IPS) Fleet Management mand and control system to Lockheed Martin A2100AX ing to support both satellite bus
has selected Kratos Integral System as well as the Monics support the ABS-2 satellite with satellite. and payload operations.
Systems International to pro- carrier monitoring system from the option to expand the system In addition to command and EPOCH IPS is used to con-
vide a command and control SAT Corp, also a Kratos com- to support the ABS-1 satellite. control capabilities, the solution trol more than 75% of these
systems for the ABS-2 satellite. pany. ABS-2 is a Space Systems/ covers flight dynamics and exe- types of satellites currently in
The solution includes Kra- Kratos will provide the pri- Loral 1300 satellite under con- cutable procedures, displays, as operation across the globe. Q
tos’ EPOCH Integrated Product mary and backup satellite com- struction. ABS-1 is an on-orbit well as carrier signal monitor- Booth: 1R3-01
Exhibitor Briefs
High-performance, 3-stream access point When used with maximal ratio combining (MRC), munications services for residential customers, IP in-
Ruckus Wireless announced what it claims is the indus- a method where more receivers are used to gather sig- terconnect between national and international carriers,
try’s highest capacity three-stream 802.11n smart Wi-Fi nals from each channel and add them together to get the and IP-based PBXs for enterprise and government.
access point for carriers and enterprises. best result, the use of polarization diversity can yield an The solution is powered by Genband’s converged IP
The ZoneFlex 7982 dual-band access point is addition 4dB of effective receive sensitivity. By com- softswitch and communications application server. Q
equipped with a dual-polarized adaptive antenna array, bining MRC with polarization diversity, the ZoneFlex Booth: BL3-12
which allows the simultaneous operation of adaptive 7982 is able to capture the full signal of mobile devices
antenna selection and transmit beamforming to deliver even as they vary their orientation. Q
up to 9dB of signal-to-interference and noise (SINR) Booth: BL3-01 Hanoi Telecom launches CE services
improvement and up to 15dB of interference mitiga- Hanoi Telecom is using BTI System’s Carrier Ethernet
tion. solution to launch services to businesses in 25 cities in
Designed for high-traffic locations such as hotspots, TelstraClear deploys IP voice network Vietnam. The carrier is targeting the financial services,
airports, stadiums, schools, hotels and public venues, New Zealand’s TelstraClear has deployed Genband’s government, manufacturing and ICT sectors.
the access point is capable of supporting up to 500 con- advanced portfolio to transform to an IP-based voice Hanoi Telecom deployed BTI’s carrier-grade, MEF-
current clients, offering a 2x to 4x increase in perfor- network. certified 700 Series with the proNX service manager. Q
mance and range, and a 4dB improvement in receive The deployment was part of a comprehensive net- Booth: BH3-01
sensitivity over alternative access points. work transformation project to enable IP unified com-

12. summit
18 • 22 June 2012 www.telecomasia.net • CommunicAsia2012 Daily
New models should help telcos ...CommunicAsia2012 Summit...
kick roaming addiction Highlights for Day Four: Friday, June 22
John C. Tanner dependable cash cow. the network “is one thing that Mobile Marketing Strategies Workshop
“Data roaming is a form of we think will play a bigger 9.00am – 12.30pm
Looking for the next big idea to show your advertising clients? Selling
Telcos looking at various ways fraud,” Lai said. “No one wants role” as well as revenue-shar-
Mobile Advertising shows you the key strategies and knowledge you need
to shore up their fading sub- to pay ten times more to use ing models.
to attract new revenue through mobile advertising sales.
scription business models with the same services when they’re Idris Vasi, CEO of Brunei
new revenue streams should overseas.” operator DST, named m-com- This workshop will be led by The Mobile Marketing Association, and the
use them to decrease depend- Lai insisted there was more merce as a major opportunity, workshop contains expert mobile selling advice from some of the leading
ence on the “fraud” of data money in new opportunities particularly for telcos that look companies and mobile sales people in the industry. You’ll also see examples
roaming revenues, an industry such as M2M services than beyond obvious apps like inter- of mobile advertising campaigns and solution-selling models that deliver
executive said. from data roaming. “We need national remittance payments results for advertising buyers and revenue for sellers.
A panel of operator CEOs to look at new ways to make and online purchases.
at the CommunicAsia2012 that money, not from data “A lot of operators are Key Takeaways
Summit spent time discussing roaming.” looking at that to some degree • An understanding of the mobile media marketplace
various models they were ex- On the same panel, asked or other,” he said. “In Brunei, • What buyers say about mobile salespeople
ploring, but Packet One Net- about emerging business mod- we’re working with the Depart- • Overcoming objections from mobile buyers
• The unique selling benefits of mobile media
works CEO Michael Lai said el opportunities, Ahmad Azhar, ment Of Electrical Services for
• How to sell mobile as a solution to advertising problems
that as operators generate new CEO of Telekom Malaysia prepaid meters where you can
• How to structure a mobile sales team
revenues, they should use the subsidiary VADS, said policy do top-ups. We can provide
• How to attract digital budgets, traditional budgets, and mobile budgets
opportunity to stop relying on control and rating based on the these services to utilities and • How to activate engaging mobile experiences with mobile advertising
inflated roaming charges as a type of traffic going through government ministries.” Q space
• How to create a mobile sales presentation
• How to respond to RFPs with mobile solutions
DOB – A stepping-stone to bigger things
Workshop Leaders:
Mobile operators need to start “Rather than take the Operators need to disrupt the Rohit Dadwal, Managing Director, Asia Pacific; Mobile Marketing Association
developing a smart-pipe strat- crumbs left by the OTT play- current value chain by creating Craig Law-Smith, Director, Strategy and Business Development, Asia Pacific,
egy to differentiate themselves ers, a strategy of monetizing a vibrant ecosystem in which Amobee
and address the growing threat network assets needs to be on revenue is generated from a Arthur R. Policarpio, Head, Mobext, Asia-Pacific
from over-the-top (OTT) play- the agenda of every operator’s two-sided business model. Oliver Palmer, Co-Founder, Head of Innovation, Tigerspike
Stewart Hunter, VP Business Development, Somo
ers. board,” Stirk told an audience He explained that the key
To take back control from at the CommunicAsia Summit. to creating sustainability is for
Mobile Security Workshop
the OTT giants and gain a sig- Direct operator billing operators to have direct engage-
9.00am – 12.30pm
nificant slice of the mobile pay- (DOB) should be the starting ment with merchants and sug- Securing and Managing Mobile Communications as Smartphones and Tab-
ments markets for example, point of such a strategy. “Opera- gested that some operators may lets Flood your Organization
SLA Mobile CEO Nic Stirk said tors have many assets that can have the capability and resourc-
operators need to move to direct be monetized, and DOB is sim- es to do this themselves. If not, What to expect from this workshop:
operator billing. ply the stepping-stone to greater they should partner with a tech- • Global trends and security strategies for mobility, BYOD and consumeri-
The mobile payments mar- things in terms of differentiat- nology and business company zation today
ket in Asia Pacific is forecast to ing themselves against the OTT that has the ability to think and • 2011 in Review: Mobile Malware
be worth $267 billion by 2016. players,” he said. behave like an operator. Q • How Big will the Android Malware Threat Be in 2012 & Beyond?
• Hacking mobile devices LIVE!
• Secure Mobile Device Management (S-MDM) for enterprises
“TELCOS MUST BECOME OTT ‘toolbox’ to survive” from page 1... • Success stories and use cases
Agenda:
nection for a streaming video use our network the way that for OTT developers to help in-
Management and Security Trends and Strategies for Mobile Communications
provider, but in reality they makes sense to them.” tegrate them into their network Ron Clarkson, VP of Mobility, Trend Micro
don’t need that. The web guys McDonald admitted that capabilities. Hacking Mobile Devices
have tricks to get around the some telcos are reluctant to “We need to leverage OTT Rik Ferguson, Director of Security Research & Communication, Trend Micro
fact that our network is a bit share APIs because they see it developers for innovation,” he
shoddy for their purposes.” as a crucial business asset, “but said. “Telcos can develop their Managing and Securing Mobile Devices (45 mins)
To that end, telcos need to the truth is they don’t have the own OTT services, but it’s more Ken Low, Director of Enterprise Security, Asia Pacific, Trend Micro
stop telling OTT players how to skills sets to capitalize on it that likely that they’ll piggyback on
use their network and transform way.” [OTT players’] knowledge of Mobile Device Management & Security – A Technical demonstration
it into a tool they can use their McDonald advised telcos to the webscape and users, and be- (45 mins)
own way, McDonald said. “We focus on their core assets and come a toolbox so the next gen- Ng Cheng Luh, Senior Technical Consultant, Trend Micro
do have some core assets that capabilities, develop a simple eration can build on what we’ve
can play a role in all this. We and open API and become a done.” Q For complete programme, visit www.communicasia.com
can build APIs that help them comprehensive consulting firm