Facebook Way Forward 300,000+ fans Engagement rate of 40% (source: Facebook Insights) Achieved total reach of 4.2 million, with a viral reach of 1.65 million (source: Facebook Insights) Received an average of 5K unique visitors daily to the page (source: Facebook Insights) Friends of fans: 37,364,248 (source: Facebook Insights)
Twitter Way Forward 6000+ followers Featured in the top 10 national trends on 10 different occasions While we trended over 10 times nationally, these trending exercises resulted in- 19,99,869 Impressions with #GOW reaching out to 616,000 followers in less than 24 hours on 08th Aug 12.- 15,97,212 Impressions with #GOW2 reaching out to 17,717,809 in less than 24 hours on 08th Aug 12.- 437,713 Impressions with #GOWMarathon reaching out to 171,377 in less than 24 hours on 07th Aug 12. - Source: (www.hashtracking.com)
Way ForwardYouTube Over 3.5 million views The Gangs of Wasseypur II trailer trended in India for 5 days and has received 11, 70,850 views till now and all the views are organic.
Free PR Way Forward The online campaign generated over Rs.2.5 million worth of free PR Campaign featured by major publications and portals including Campaign India, Impact India, AFaqs, Lighthouse Insights and Social Samosa. http://www.socialsamosa.com/2012/08/gangs-of-wasseypur-social-media-campaign-revi http://lighthouseinsights.in/gangs-of-wasseypur-is-brilliant-on-social-media- too.html http://lighthouseinsights.in/gangs-of-wasseypur-poster-contest-on-facebook.html http://www.afaqs.com/news/story/34428_Viacom18-Motion-Pictures-recreates- Wasseypur More importantly, both films were declared super-hits.