Crowns for crown pizza launch on facebookPresentation Transcript
CROWNS FOR CROWN PIZZALAUNCH ON FACEBOOK PAGE
OBJECTIVES• Launch of Crown Pizza on Facebook• Create Virality• Re-energize Current fanbaseIDEAFacebook App was created where User can send differenttypes of Crowns to his / her friends. Every crown sent getsposted on the friends wall. The Person who sends themaximum crowns wins Rs. 500 Pizza Hut Delivery Vouchereveryday.
How does it works? 2. Play now 3 Pick a crown1. Like the Page 5 See your friends with4 Select Friends crowns 6 Leader Board
EVERY CROWN SENT ISPOSTED ON FRIEND’SWALL
EVERYSENDER GETSAN EMAILWITH MOREDETAILSABOUTCROWN PIZZAEmail During Christmas
DAILY WINNER ANNOUCEDON FACEBOOKANDNOTIFIED THROUGH EMAIL
DATA• Number of crowns Sent = 71,740• Crowns Sent / Day = 3587• Crowns Sent / User = 53App Likes Added Organic Likes Paid Likes Paid Like : Organic Like AddedCrown App 93625 27992 65633 2.3 • For Every 2.3 Paid Likes during Crown App Contest, 1 Organic Like was added.