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Crowns for crown pizza launch on facebook
 

Crowns for crown pizza launch on facebook

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    Crowns for crown pizza launch on facebook Crowns for crown pizza launch on facebook Presentation Transcript

    • CROWNS FOR CROWN PIZZALAUNCH ON FACEBOOK PAGE
    • OBJECTIVES• Launch of Crown Pizza on Facebook• Create Virality• Re-energize Current fanbaseIDEAFacebook App was created where User can send differenttypes of Crowns to his / her friends. Every crown sent getsposted on the friends wall. The Person who sends themaximum crowns wins Rs. 500 Pizza Hut Delivery Vouchereveryday.
    • How does it works? 2. Play now 3 Pick a crown1. Like the Page 5 See your friends with4 Select Friends crowns 6 Leader Board
    • EVERY CROWN SENT ISPOSTED ON FRIEND’SWALL
    • EVERYSENDER GETSAN EMAILWITH MOREDETAILSABOUTCROWN PIZZAEmail During Christmas
    • DAILY WINNER ANNOUCEDON FACEBOOKANDNOTIFIED THROUGH EMAIL
    • DATA• Number of crowns Sent = 71,740• Crowns Sent / Day = 3587• Crowns Sent / User = 53App Likes Added Organic Likes Paid Likes Paid Like : Organic Like AddedCrown App 93625 27992 65633 2.3 • For Every 2.3 Paid Likes during Crown App Contest, 1 Organic Like was added.