The world of social media
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The world of social media



By Sufian Ijaz

By Sufian Ijaz



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The world of social media The world of social media Presentation Transcript

  • The World ofPhoto:
  • What is Social Media?“Social media is media designed to be disseminatedthrough social interaction, created using highlyaccessible and scalable publishing techniques” Photo: Jack Shennard, Media and Technology
  • What is Social Media?(Continued)In simple terms….Social media enablespeople to share information(includingdocuments, pictures, videos, games, etc…)with friends and family using the InternetPhoto:
  • Social Media Brings Us:
  • Photo:
  • How Popular are They?According to the analysts at Hitwise, social networkingwebsites (collectively) are more popular than search enginesFacebook dominates the current crop of social networks,accounting for the majority (55%) of all social site visits.When compared to the wider web, Google gets around 9.3%of all web traffic, while Facebook captures just over 7%Photo: Jack Shennard, Advertising and Technology
  • Photo:
  • The Big 5Blogging Facebook LinkedIn Twitter YoutubePhoto:
  • Blogging"A type of website with regular entries ofcommentary, descriptions of events,or other material such as graphics or video."Photo:
  • Blogging– The Stats- Approximately 200 million blogs- 90% of blogs fail in the first year- The majority of web users interact with blogsevery single daySource: Jack Shennard, Media and Technology
  • The most popular= Social Media website ofall timePhoto::
  • Facebook – The Stats- Over 400 million users- The average U.S. Internet user spends moretime on Facebook than on Google, Yahoo,YouTube, Microsoft, Wikipedia and Amazoncombined.- Average age is 38Source: Jack Shennard, Media and Technology
  • LinkedINSocial Networking sitemeant for peoplein professional occupationsandjob locationsPhoto:
  • LinkedIN – The Stats- 50 million+ users- The largest truly business-oriented site- Average age is 44Photo:
  • TwitterSocial Networking Sitethat allowsusers to sendand receive ‘140character’messages knownas tweets. Users can also opt in to follow userswhose content they want to receive.
  • Photo:
  • Twitter – The Stats“Twitter” was the top word of 2009,according to the Global LanguageMonitor.- Average age is 39- 100 million-ish users- Only about 20% are activePhoto: Jack Shennard, Advertising and Technology
  • YouTubeWebsite based on video-sharing(and voicing the opinions of said videos)Photo:
  • YouTube – The Stats2 billionvideoswatcheddailyThe number two search engine after GoogleSource: Jack Shennard, Advertising and Technology
  • Future of Social Media?All trends point towards anincrease in Social MediaandSocial Media Websites!Photo: