<ul><li>Transliteracy: Crossing Divides </li></ul><ul><li>Xi'an Academy of Fine Art </li></ul><ul><li>1 July 2010 </li></u...
<ul><li>Transliteracy </li></ul><ul><li>多媒体读写能力 </li></ul><ul><li>Duo Mei Ti Du Xie Neng Li </li></ul><ul><li>The ability ...
WWW.TRANSLITERACY.COM
<ul><li>The Transliteracy Blog </li></ul><ul><li>Authors </li></ul>1/7/2010 Prof Sue Thomas - De Montfort University
<ul><li>The word 'transliteracy' is derived from the verb 'to transliterate', meaning to write or print a letter or word u...
多媒体读写能力 <ul><li>The Chinese language is a good example of this, since it can be written both in characters:  多媒体读写能力 </li>...
Unifying Ecology <ul><li>The concept of transliteracy calls for a change of perspective away from the battles over print v...
Chinese Perspective? <ul><li>I do not know how transliteracy will be understood in China. I would be extremely grateful fo...
Chauvet Horses <ul><li>These horses were painted in the Chauvet caves in France around 32,000 years ago. The first evidenc...
Transliteracy asks  <ul><li>How were people remembering and communicating for the thousands of years before writing? </li>...
Literacy <ul><li>Digital technologies force us to re-think what it means to be  </li></ul><ul><li>'literate' </li></ul>WWW...
  Social Media Revolution:  Is social media a fad? WWW.TRANSLITERACY.COM
Media Literacy 2003 <ul><li>“ the ability to access, understand and create communications in a variety of contexts” (Ofcom...
Digital Literacy 1997 <ul><li>“ the ability to understand and use information in multiple formats from a wide range of sou...
Convergence 2001 <ul><li>“ Part of the confusion about media convergence stems from the fact that when people talk about i...
Not linear <ul><li>Transliteracy is the literacy of convergence. </li></ul><ul><li>Literacy is not linear, as McLuhan and ...
Marshall  McLuhan 1964 <ul><li>“ In this electric age we see ourselves being translated more and more into the form of inf...
Walter Ong 1982 <ul><li>“ The shift from orality to literacy and on to electronic processing engages social, economic, pol...
Not just about computers <ul><li>Transliteracy is not just about computers, but about all communication types across time ...
Holistic <ul><li>The ecology of transliteracy is unifying and holistic. </li></ul><ul><li>Its focus is on interpretation v...
Karajá Indians in their traditional attire, Campinas, Brazil, 2005    WWW.TRANSLITERACY.COM
The Brazilian Rainforest Asheninka tribe  <ul><li>&quot;Everything we use has a story. Each drawing which is passed from o...
Oral culture <ul><li>They recognize the importance of literacy but not its supremacy so they are educating just a few peop...
Socrates, Greece, 370BC <ul><li>Socrates asserted that writing was an aid “not to memory, but to reminiscence” providing “...
Socrates said that readers would be: <ul><li>“ hearers of many things and will have learned nothing; they will appear to b...
(but) <ul><li>We would not know this if Plato had not written down everything Socrates said! </li></ul>WWW.TRANSLITERACY.COM
Attention <ul><li>How can we make connections between these different cultural approaches? </li></ul><ul><li>One way might...
Deep Attention (Hayles 2008) <ul><li>Concentrating on a single object for long periods </li></ul><ul><li>Ignoring outside ...
Hyper Attention (Hayles 2008) <ul><li>Switching focus rapidly between different tasks </li></ul><ul><li>Preferring multipl...
Who is researching transliteracy? <ul><li>Our  recent transliteracy conference featured papers on: </li></ul><ul><li>ethno...
Most of the work is happening around library science <ul><li>Bobbi L. Newman </li></ul><ul><li>Librarian by Day </li></ul>...
Libraries and Transliteracy Bobbi L. Newman www.librarianbyday.net http://www.flickr.com/photos/aliasgrace/69731338/
For years libraries have focused on literacy,  the ability to read, write and interact. http://www.flickr.com/photos/heyco...
People need to be literate in order to be involved in and contribute to society. http://www.flickr.com/photos/zoologist/21...
Access to information was through the  written word. http://www.flickr.com/photos/98469445@N00/327471676/
Libraries took up the call for literacy. http://www.flickr.com/photos/meredithharris/2129346469/
http://www.flickr.com/photos/spursfan_ace/2328879637/ Times are changing.
It is no longer enough to focus solely on the ability to read and write. http://www.flickr.com/photos/mgrap/1206462482/
Technology is evolving rapidly. http://www.flickr.com/photos/baldheretic/2675744701/
Our patrons need us to change. http://www.flickr.com/photos/digidragon/3046266667/
Libraries need to take on the task of ensuring  all people are transliterate. http://www.flickr.com/photos/ava_babili/6239...
Transliteracy  is the ability to read, write and interact across a range of platforms, tools and media. http://www.flickr....
Soon people will need to be transliterate in order to be involved in and contribute to society.  http://www.flickr.com/pho...
It is already happening. http://www.flickr.com/photos/levoodoo/3735045243/
Facebook privacy settings are complex and change frequently. http://www.flickr.com/photos/rattodisabina/2460905893/
It is not just on the fun sites. http://www.flickr.com/photos/mr_mum1968/396209370/
Government agencies are no longer  issuing print forms.  http://www.flickr.com/photos/sbluerock/376090573/
Banks are sending alerts and account balance information via text messages.  http://www.flickr.com/photos/jonjon_2k8/34030...
Your health insurance plan has a website and you have an account. http://www.flickr.com/photos/chickenlump/2038512161/
The price of computers is dropping allowing more people to own one. http://www.flickr.com/photos/librarianbyday/3686346119/
Free WiFi access points are increasing, allowing more people internet access. http://www.flickr.com/photos/brianjmatis/363...
For many people these are new experiences. http://www.flickr.com/photos/sovietuk/378834651/
Experiences they can have with no training, no supervision and no support. http://www.flickr.com/photos/ipfixe2a/3938950350/
If we only focus on literacy we are failing our patrons. http://www.flickr.com/photos/photograham/294717421/
In order to best serve our patrons we need to move from literacy to transliteracy. http://www.flickr.com/photos/blackbutte...
How do we shift our focus to  transliteracy? http://www.flickr.com/photos/margolove/1810357551/
Talk with your coworkers and colleagues about it. http://www.flickr.com/photos/deapeajay/3016206629/
Talk with your patrons about it. http://www.flickr.com/photos/amagill/3252897830/
Add it to your strategic plan, mission statement and goals. http://www.flickr.com/photos/mohanm/1115980165/
Commit to it.
http://www.flickr.com/photos/chanwj91/3575432061/ For more information on transliteracy visit www.librarianbyday.net/trans...
<ul><li>Transliteracy is an open source idea </li></ul><ul><li>We invite you to help develop it </li></ul><ul><li>www.tran...
<ul><li>Transliteracy </li></ul><ul><li>多媒体读写能力 </li></ul><ul><li>Duo Mei Ti Du Xie Neng Li </li></ul><ul><li>The ability ...
Chinese Perspective? <ul><li>I do not know how transliteracy will be understood in China. I would be extremely grateful fo...
<ul><li>Write for us! </li></ul><ul><li>写我们! </li></ul><ul><li>Can you write about transliteracy in China? </li></ul><ul><...
WWW.TRANSLITERACY.COM
Thanks to the student translators! <ul><li>谢谢( Thank you!!) </li></ul>谢谢帮我翻译的人:顾强  Gu Qiang  庞磊  Pang Lei  龚芸  Gong  Yun
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Transliteracy Sue Thomas Xi'an (English)

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Presentation of Transliteracy: Crossing Divides at the DAW Symposium, Xi'an, China, July 2010. Includes Bobbi Newman's Transliteracy slides. http://www.digitalartweeks.ethz.ch/web/DAW10/Symposium

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Transliteracy Sue Thomas Xi'an (English)

  1. 1. <ul><li>Transliteracy: Crossing Divides </li></ul><ul><li>Xi'an Academy of Fine Art </li></ul><ul><li>1 July 2010 </li></ul><ul><li>Professor Sue Thomas </li></ul><ul><li>Institute of Creative Technologies </li></ul><ul><li>De Montfort University </li></ul><ul><li>www.suethomas.net </li></ul>1 WWW.TRANSLITERACY.COM
  2. 2. <ul><li>Transliteracy </li></ul><ul><li>多媒体读写能力 </li></ul><ul><li>Duo Mei Ti Du Xie Neng Li </li></ul><ul><li>The ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks </li></ul>1 WWW.TRANSLITERACY.COM
  3. 3. WWW.TRANSLITERACY.COM
  4. 4. <ul><li>The Transliteracy Blog </li></ul><ul><li>Authors </li></ul>1/7/2010 Prof Sue Thomas - De Montfort University
  5. 5. <ul><li>The word 'transliteracy' is derived from the verb 'to transliterate', meaning to write or print a letter or word using the closest corresponding letters of a different alphabet or language. </li></ul>WWW.TRANSLITERACY.COM
  6. 6. 多媒体读写能力 <ul><li>The Chinese language is a good example of this, since it can be written both in characters: 多媒体读写能力 </li></ul><ul><li>and in pinyin: Duo Mei Ti Du Xie Neng Li </li></ul><ul><li>English, however, has only one alphabet: Transliteracy </li></ul>WWW.TRANSLITERACY.COM
  7. 7. Unifying Ecology <ul><li>The concept of transliteracy calls for a change of perspective away from the battles over print versus digital, and a move instead towards a unifying ecology not just of media, but of all literacies relevant to reading, writing, interaction and culture, both past and present. </li></ul><ul><li>It is an opportunity to cross some hitherto quite difficult divides. </li></ul>WWW.TRANSLITERACY.COM
  8. 8. Chinese Perspective? <ul><li>I do not know how transliteracy will be understood in China. I would be extremely grateful for your comments and insights either today or by email to [email_address] or on the blog at http://www.transliteracy.com </li></ul><ul><li>  </li></ul><ul><li>Please share your thoughts with me! </li></ul>WWW.TRANSLITERACY.COM
  9. 9. Chauvet Horses <ul><li>These horses were painted in the Chauvet caves in France around 32,000 years ago. The first evidence of writing appeared in Sumeria and Egypt around 3,000 years ago, by which time cities had been around for 7,000 years. </li></ul>WWW.TRANSLITERACY.COM
  10. 10. Transliteracy asks <ul><li>How were people remembering and communicating for the thousands of years before writing? </li></ul><ul><li>Where are the similarities with the way we communicate today? </li></ul><ul><li>Has our addiction to print made us forget skills we had before? </li></ul><ul><li>Can digital media reconnect us with those skills again? </li></ul>WWW.TRANSLITERACY.COM
  11. 11. Literacy <ul><li>Digital technologies force us to re-think what it means to be </li></ul><ul><li>'literate' </li></ul>WWW.TRANSLITERACY.COM
  12. 12.   Social Media Revolution: Is social media a fad? WWW.TRANSLITERACY.COM
  13. 13. Media Literacy 2003 <ul><li>“ the ability to access, understand and create communications in a variety of contexts” (Ofcom, 2003) </li></ul>WWW.TRANSLITERACY.COM
  14. 14. Digital Literacy 1997 <ul><li>“ the ability to understand and use information in multiple formats from a wide range of sources when it is presented via computers,” (Gilster, 1997) </li></ul>WWW.TRANSLITERACY.COM
  15. 15. Convergence 2001 <ul><li>“ Part of the confusion about media convergence stems from the fact that when people talk about it, they’re actually describing at least five processes” (Henry Jenkins, 2001) </li></ul><ul><li>technological </li></ul><ul><li>economic </li></ul><ul><li>social or organic </li></ul><ul><li>cultural </li></ul><ul><li>global </li></ul>WWW.TRANSLITERACY.COM
  16. 16. Not linear <ul><li>Transliteracy is the literacy of convergence. </li></ul><ul><li>Literacy is not linear, as McLuhan and Ong believed. </li></ul>WWW.TRANSLITERACY.COM
  17. 17. Marshall McLuhan 1964 <ul><li>“ In this electric age we see ourselves being translated more and more into the form of information, moving towards the technological extension of consciousness,” (McLuhan, 1964, p.63).  </li></ul>WWW.TRANSLITERACY.COM
  18. 18. Walter Ong 1982 <ul><li>“ The shift from orality to literacy and on to electronic processing engages social, economic, political, religious and other structures,” (Ong, 1982, p.3). </li></ul>WWW.TRANSLITERACY.COM
  19. 19. Not just about computers <ul><li>Transliteracy is not just about computers, but about all communication types across time and culture. </li></ul><ul><li>It does not privilege one above the other but treats all as of equal value and moves between and across them. </li></ul>WWW.TRANSLITERACY.COM
  20. 20. Holistic <ul><li>The ecology of transliteracy is unifying and holistic. </li></ul><ul><li>Its focus is on interpretation via practice and production. </li></ul><ul><li>Its interest in lived experience, history, context and culture. </li></ul>WWW.TRANSLITERACY.COM
  21. 21. Karajá Indians in their traditional attire, Campinas, Brazil, 2005   WWW.TRANSLITERACY.COM
  22. 22. The Brazilian Rainforest Asheninka tribe <ul><li>&quot;Everything we use has a story. Each drawing which is passed from one generation to another is our writing; each little symbol has an immense story. As one learns a drawing, one learns its origin, who taught it, who brought it to us.” </li></ul>WWW.TRANSLITERACY.COM
  23. 23. Oral culture <ul><li>They recognize the importance of literacy but not its supremacy so they are educating just a few people to make contact with other societies. </li></ul><ul><li>And “we also work with drawings and maps regarding territorial control because for us it’s new to work within a delimited territory.” </li></ul>WWW.TRANSLITERACY.COM
  24. 24. Socrates, Greece, 370BC <ul><li>Socrates asserted that writing was an aid “not to memory, but to reminiscence” providing “not truth, but only the semblance of truth.” </li></ul>WWW.TRANSLITERACY.COM
  25. 25. Socrates said that readers would be: <ul><li>“ hearers of many things and will have learned nothing; they will appear to be omniscient and will generally know nothing; they will be tiresome company, having the show of wisdom without the reality,” </li></ul>1/7/2010 Prof Sue Thomas - De Montfort University
  26. 26. (but) <ul><li>We would not know this if Plato had not written down everything Socrates said! </li></ul>WWW.TRANSLITERACY.COM
  27. 27. Attention <ul><li>How can we make connections between these different cultural approaches? </li></ul><ul><li>One way might be through attention. </li></ul><ul><li>N.K.Hayles has identified 2 kinds of attention: </li></ul><ul><li>Deep attention </li></ul><ul><li>Hyperattention </li></ul>WWW.TRANSLITERACY.COM
  28. 28. Deep Attention (Hayles 2008) <ul><li>Concentrating on a single object for long periods </li></ul><ul><li>Ignoring outside stimuli </li></ul><ul><li>Preferring a single information stream </li></ul><ul><li>High tolerance for long focus times.  </li></ul>WWW.TRANSLITERACY.COM
  29. 29. Hyper Attention (Hayles 2008) <ul><li>Switching focus rapidly between different tasks </li></ul><ul><li>Preferring multiple information streams </li></ul><ul><li>Seeking a high level of stimulation </li></ul><ul><li>Having a low tolerance for boredom </li></ul>WWW.TRANSLITERACY.COM
  30. 30. Who is researching transliteracy? <ul><li>Our recent transliteracy conference featured papers on: </li></ul><ul><li>ethnography, reading practices, fiction, convergence, digital art, geography, music, comics, interactive graphics, remote audiences, film adaptations, the networked book, critical theory and interactive fiction. </li></ul>WWW.TRANSLITERACY.COM
  31. 31. Most of the work is happening around library science <ul><li>Bobbi L. Newman </li></ul><ul><li>Librarian by Day </li></ul><ul><li>Columbus, GA, USA </li></ul><ul><li>Award winning website </li></ul><ul><li>http://librarianbyday.net/ </li></ul>WWW.TRANSLITERACY.COM
  32. 32. Libraries and Transliteracy Bobbi L. Newman www.librarianbyday.net http://www.flickr.com/photos/aliasgrace/69731338/
  33. 33. For years libraries have focused on literacy, the ability to read, write and interact. http://www.flickr.com/photos/heycoach/1197947341/
  34. 34. People need to be literate in order to be involved in and contribute to society. http://www.flickr.com/photos/zoologist/21317261/
  35. 35. Access to information was through the written word. http://www.flickr.com/photos/98469445@N00/327471676/
  36. 36. Libraries took up the call for literacy. http://www.flickr.com/photos/meredithharris/2129346469/
  37. 37. http://www.flickr.com/photos/spursfan_ace/2328879637/ Times are changing.
  38. 38. It is no longer enough to focus solely on the ability to read and write. http://www.flickr.com/photos/mgrap/1206462482/
  39. 39. Technology is evolving rapidly. http://www.flickr.com/photos/baldheretic/2675744701/
  40. 40. Our patrons need us to change. http://www.flickr.com/photos/digidragon/3046266667/
  41. 41. Libraries need to take on the task of ensuring all people are transliterate. http://www.flickr.com/photos/ava_babili/623981238/
  42. 42. Transliteracy is the ability to read, write and interact across a range of platforms, tools and media. http://www.flickr.com/photos/fijneman/2971210465/
  43. 43. Soon people will need to be transliterate in order to be involved in and contribute to society. http://www.flickr.com/photos/zombizi_rip/1781535606/
  44. 44. It is already happening. http://www.flickr.com/photos/levoodoo/3735045243/
  45. 45. Facebook privacy settings are complex and change frequently. http://www.flickr.com/photos/rattodisabina/2460905893/
  46. 46. It is not just on the fun sites. http://www.flickr.com/photos/mr_mum1968/396209370/
  47. 47. Government agencies are no longer issuing print forms. http://www.flickr.com/photos/sbluerock/376090573/
  48. 48. Banks are sending alerts and account balance information via text messages. http://www.flickr.com/photos/jonjon_2k8/340305918/
  49. 49. Your health insurance plan has a website and you have an account. http://www.flickr.com/photos/chickenlump/2038512161/
  50. 50. The price of computers is dropping allowing more people to own one. http://www.flickr.com/photos/librarianbyday/3686346119/
  51. 51. Free WiFi access points are increasing, allowing more people internet access. http://www.flickr.com/photos/brianjmatis/3631670054/
  52. 52. For many people these are new experiences. http://www.flickr.com/photos/sovietuk/378834651/
  53. 53. Experiences they can have with no training, no supervision and no support. http://www.flickr.com/photos/ipfixe2a/3938950350/
  54. 54. If we only focus on literacy we are failing our patrons. http://www.flickr.com/photos/photograham/294717421/
  55. 55. In order to best serve our patrons we need to move from literacy to transliteracy. http://www.flickr.com/photos/blackbutterfly/3051019058/
  56. 56. How do we shift our focus to transliteracy? http://www.flickr.com/photos/margolove/1810357551/
  57. 57. Talk with your coworkers and colleagues about it. http://www.flickr.com/photos/deapeajay/3016206629/
  58. 58. Talk with your patrons about it. http://www.flickr.com/photos/amagill/3252897830/
  59. 59. Add it to your strategic plan, mission statement and goals. http://www.flickr.com/photos/mohanm/1115980165/
  60. 60. Commit to it.
  61. 61. http://www.flickr.com/photos/chanwj91/3575432061/ For more information on transliteracy visit www.librarianbyday.net/transliteracy
  62. 62. <ul><li>Transliteracy is an open source idea </li></ul><ul><li>We invite you to help develop it </li></ul><ul><li>www.transliteracy.com </li></ul>WWW.TRANSLITERACY.COM
  63. 63. <ul><li>Transliteracy </li></ul><ul><li>多媒体读写能力 </li></ul><ul><li>Duo Mei Ti Du Xie Neng Li </li></ul><ul><li>The ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks </li></ul>WWW.TRANSLITERACY.COM
  64. 64. Chinese Perspective? <ul><li>I do not know how transliteracy will be understood in China. I would be extremely grateful for your comments and insights either today or by email to [email_address] or on the blog at http://www.transliteracy.com </li></ul><ul><li>  </li></ul><ul><li>Please share your thoughts with me! </li></ul>WWW.TRANSLITERACY.COM
  65. 65. <ul><li>Write for us! </li></ul><ul><li>写我们! </li></ul><ul><li>Can you write about transliteracy in China? </li></ul><ul><li>Join the Transliteracy Blogging Team! </li></ul>1/7/2010 Prof Sue Thomas - De Montfort University
  66. 66. WWW.TRANSLITERACY.COM
  67. 67. Thanks to the student translators! <ul><li>谢谢( Thank you!!) </li></ul>谢谢帮我翻译的人:顾强 Gu Qiang 庞磊 Pang Lei 龚芸 Gong Yun
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