Amplified Leicester showcase slides


Published on

Full set of slides from the Amplified Leicester Showcase event, 15 April 2010, Phoenix Square, Leicester, UK

Published in: Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Group Amplification, creating a strong Group Identity, Trust, collaboration has contributed to the cohesiveness of the group and an overall spirit of collaboration
  • Amplified Leicester showcase slides

    1. 1. Amplified Leicester Showcase15 April 2010Phoenix Square Digital Media Centre<br />
    2. 2. Welcome<br />Ted Cassidy MBE<br />Head of Regional Partnerships<br />De Montfort University<br />Chair of the Board, Phoenix Square<br />
    3. 3. Amplifying Today<br />Tweeting? Use #ampleic. <br />Sessions will be filmed and put online after the event. <br />The innovative social media group Amplified are with us to capture and amplify the conversation using Audioboo, Flickr, Twitter and blogging. <br />
    4. 4. Project Summary<br />Sue Thomas<br />Professor of New Media<br />IOCT & Humanities, DMU<br />Thilo Boeck<br />Senior Research Fellow<br />Centre for Social Action, DMU<br />
    5. 5. Amplified Leicester <br />A city-wide experiment to<br />explore diversity and innovation <br />build a network across diverse communities <br />create, share and develop new ideas <br />use social media like Facebook and Twitter as an amplifier <br />Commissioned and supported by NESTA, an independent body with a mission to make the UK more innovative. <br />
    6. 6. Inspired by research<br />Transliteracy (DMU) <br />The ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks.<br />
    7. 7. Inspired by research<br />The Amplified Individual (IFTF) <br />Highly social<br />Highly collective<br />Highly improvisational<br />Highly augmented<br />
    8. 8. Amplified Individuals possess an unusual set of skills<br />Examples:<br />High Ping Quotient: responding & reaching out to others (esp in social media networks).<br />Mobbability: ability to work in large groups; to organize & collaborate with many people simultaneously.<br />Longbroading: thinking in terms of higher-level systems, massively multiple cycles, and the very big picture.<br />
    9. 9. Inspired by research<br />Social Networks<br />Social networks tend to magnify whatever they are seeded with<br />Social networks are creative and what these networks create does not belong to any one individual. It is shared by all those in the network<br />Social Capital<br />‘It’s not what you know, it’s who you know’<br />The notion of ‘glue’ and ‘resources’<br />
    10. 10. Transliteracy in the network<br />
    11. 11. Inspired by Leicester<br />In 100BC the Belgae settled here followed by Romans, Danes & Normans<br />Today, population <300,000<br />40% ethnic minority background<br />About 240 faith groups across 14 different faiths<br />16% of people in Leicester prefer to speak Gujarati, 3% Punjabi, and 2% Urdu. 81% prefer to speak English<br />One Leicester Summary of key facts: 2008<br />
    12. 12. Project Objectives<br />Develop a transferable model for amplifying a diverse city’s grassroots innovation capacity through connecting diverse communities through key individuals<br />Provide practical examples of how collaborative technologies can be exploited in a city context<br />
    13. 13. Resources<br />Partners<br />NESTA (Funder)<br />DMU Institute of Creative Technologies<br />Phoenix Square <br />Leicester Mercury<br />Harvey Ingrams LLP<br />Citizens’ Eye <br />People<br />Uniqueness of Leicester<br />Project Team<br />Advisory Group<br />Participants<br />43 applied<br />30 selected<br />24 still active<br />
    14. 14. The Team<br />
    15. 15. Advisory Group<br />De Montfort University<br />Harvey Ingram LLP<br />Institute for the Future of the Book<br />iQubed<br />Lord Judd of Portsea<br />Phoenix Square <br />Sleepydog<br />Unleashing Enterprise<br />
    16. 16. Participation was free of charge and by application<br />Open-minded, enthusiastic and curious.<br />Interested in working and sharing ideas with other people<br />Willing to try new activities and technologies<br />Able to take part in the whole programme<br />Able to access the internet regularly<br />A resident of / working in the city of Leicester<br />Proficient in English. Over the age of 18. <br />No formal qualifications needed.<br />
    17. 17. The opportunity to learn how to:<br />Manage the stream of information which bombards us every day<br />Generate, share & develop new ideas quickly<br />Make the most of different kinds of capital – social, economic, creative, personal<br />Think like a futurist<br />Organise and collaborate better<br />Be persuasive in different situations<br />….and more<br />
    18. 18. The Participants<br />
    19. 19. Six Month Programme<br />Fortnightly private meetings of 3 hrs + group lunch<br />Focus on qualities of Amplified Individual<br />Practical workshops + visiting speakers e.g. <br />JP Rangaswami, Chief Scientist, BT<br />Duncan Wilson, Arup Foresight<br />Andy Miah, Prof in Ethics & Emerging Technology<br />Chris Meade, Institute for the Future of the Book<br />
    20. 20. There was an ongoing spirit of collaboration within the group<br />
    21. 21. They said…<br />“A fantastic opportunity to participate in a diverse group of people to hopefully achieve lasting positive amplification of our city.” Gary McCarthy<br />“I could share my knowledge with others inside and outside the project”. Sarah Eaton<br />“Amplified Leicester has re-awakened my desire to push the boundaries of communication and innovation in whole new direction.” Darren Hines<br />“I learned that you often know more than you think - you just don't know it.” Farhana Shaikh<br />
    22. 22. Research Findings<br />Group Process<br />Most of participants (70%) consider themselves to be a mixture of ‘offline and online’ person.<br />A quarter of the participants consider themselves to be a mostly ‘online’ person.<br />The majority (65%) of participants found the group work most useful. <br />35% finding a mixture of online and group work as being the most useful processes.<br />
    23. 23. Amplification<br />Participants have been developing new skills that enable them to thrive in an increasingly complex and collaborative work culture. <br />Participants identify substantial improvements in their amplification. <br />Some of the strongest shifts can be observed in influency, multi-capitalism, cooperation radar, signal/noise management and longbroading.<br />
    24. 24. Diversity<br />Two elements of diversity: <br />The personal dynamics and group dynamics between diverse people which reflects issues of cohesion<br />The fluid and deep diversity which nurtures a group to be innovative. <br />Our project suggests that these have to be differentiated. <br />
    25. 25. Trust<br />85% of the participants would say that the trust between members is average to high. <br />15% say that it is low (we explored this further in individual interviews)<br />Trust within the group/ trust between group and advisory group and project team is an important element<br />
    26. 26. Moving Forward<br />Social networks grow and evolve. All sorts of things flow and move within them<br />Through social networks people can transcend themselves and their own limitations<br />Dissemination and contagion<br />
    27. 27. The Model<br />A trusted collaborative space where deep diversity flourishes, ideas flow, and social media connects.<br />
    28. 28. Process<br />Step one: Cocoon<br />The Consciously Amplified Group<br />Step two: Emergence<br />From the Amplified Group to the Amplified City<br />
    29. 29. Emergence<br />Today we go public<br />Our new online community is hosted by Amplified Leicester participants at<br />Fortnightly free talks start next week with Josie Fraser asking ‘Is Privacy Dead?’<br />Our miniprojects are reaching into the city and invite your participation<br />
    30. 30. “A great experience to realise that so many can get together through varying mediums to influence and change things. Amazing. Certainly changed my life.” Ian Davies<br />
    31. 31. Miniprojects<br />Introduced by Ishi Khan-Jackson<br />Leicester Guerrilla QR code project (Sarah Eaton & Mike Wilkinson)<br />#Leicester on the Map (Ben Ravilious)<br />The Leicester Family (Farhana Shaikh)<br />
    32. 32. Amplified Leicester<br />The Leicester Guerrilla QR Project<br />Mike Wilkinson and Sarah Eaton<br />
    33. 33. What is a QR code?<br />Been around since 1994<br />Very popular in Far East<br />Encodes information<br />URLs <br />Geographical location<br />Name address, vcard<br />Text<br />SMS message<br />
    34. 34. Here are some examples<br />Providing <br />information<br />Location and Environment<br />
    35. 35. Why are QR codes exciting?<br />Increase in mobile internet<br />Interest in Geo-location applications<br />Bridges the real and virtual worlds<br />Cheap and easily accessible<br />Big internet players are starting to use them<br />
    36. 36. Back to the beginning..<br />Starting point – An Amplified Leicester exercise<br />Social media use to develop the idea<br />Usage of QR codes <br />End point Mini-project proposal<br />
    37. 37. Mini-project<br />Small pilot project<br />Delay due to legal queries<br />Other concepts developed<br />The CQART demonstration<br />The Foursquare venue poster<br />Pilot proved QR codes potential but more impact required<br />
    38. 38. Leicester Mercury Interest<br />Approached Keith Perch<br />Editor Leicester Mercury<br />Advisor on Amplified Leicester Board<br />Keen Social Media User<br />One Project identified for collaboration<br />
    39. 39. Walk of Fame Project<br />Series of plaques showing nine famous Leicester people<br />Unveiling on St George’s day 25th April 2010<br />Cultural Quarter Business Association Interested<br />Awaiting a response from City Council<br />
    40. 40. Leicester On The Map<br />An independent online PR network to promote the City of Leicester<br />Ben Ravilious<br />Director, Ultimateweb Ltd<br />Campaigns Manager, Leicester Civic Society<br />
    41. 41. Our Pitch<br />“A cultural treasure trove that’s waiting to be explored” –<br />“A place with big ideas. A place where businesses thrive. Where communities come together. A place where people want to live.” – Prospect Leicestershire<br />“Leicester is a city bursting at the seams with arts, culture, festivals, attractions, shopping and food and drink.” –<br />
    42. 42. Our Moaning!<br />“Leicester is a terrible place to live, the city centre is a no go zone and most people there have no ambition”<br />“It is such a badly-run, filthy, dangerous and generally disgusting place (the sink-estate capital of the world)”<br />(both comments on Leicester Mercury articles)<br />
    43. 43. What Can We Do?<br />Don’t just leave it to our official promotion agencies<br />Individuals talking up the city are an essential part of the toolkit<br />Think about how you would describe Leicester to a visitor<br />
    44. 44. Using Social Media<br />Fast becoming the way to organise campaigns<br />Allows quick collaboration with a large number of people<br />Works best as a grass roots rather than top-down medium<br />Huge variety of tools available<br />
    45. 45. Ways to Promote Leicester<br />Amplify positive new stories and campaigns for Leicester via your networks.<br />Expand your own influence on Facebook, Twitter, LinkedIn, etc<br />Challenge negative stories, comments or opinions about Leicester<br />Pass it on!<br />
    46. 46. LOTM Website<br />
    47. 47. Leicester on the World Map<br />(Twitter/ Google Maps mashup by Ben Marsh, developer of #uksnow site)<br />
    48. 48. Over to You<br />Become an online ambassador for your city!<br /><br />Thanks to: -<br />Prof Sue Thomas + Amplified Leicester team & participants, Howard Swift & Nick Carter (Prospect Leicestershire), Simon Gribbon (Leicester Shire Promotions), Ben Marsh, Jennifer Jones, Farhana Shaikh, Laurel Davis-Lyons (Hopwood PR), John Coster (Citizen’s Eye), Sarah Harrison (City Centre Director)<br />Ben Ravilious <br />
    49. 49. Leicester Family Mini Project<br />Farhana Shaikh, <br />Writer and Editor<br />with <br />Sharon Bown, <br />Extended Schools Coordinator<br />
    50. 50. Leicester Family Mini Project<br />A social media project exploring the realities of family life in the city <br />
    51. 51. Leicester Family Mini project<br />
    52. 52. Social Media<br />Facebook<br />Flickr<br />Twitter<br />Myspace<br />Youtube<br />Ning<br />Blogging network<br />
    53. 53. Book: Pilot Edition<br />Launching today<br />Crowdsourced via social media<br />Consists of photos, written word and video<br />Layering of past, present & future<br />
    54. 54. Future Plans<br />Extend pilot out to schools and community groups <br />Reinforce social media links with face to face contact <br />Host family craft day<br />Open to ideas<br />
    55. 55. Tea Break!<br />Screen Lounge<br />Please be seated again by 3.30<br />
    56. 56. Participant Panel<br />Sharon BownCountesthorpe Cluster of Schools<br />Ian Davies Photographer & Writer<br />Laura Horton Regional Equality & Diversity Partnership<br />Inspector Bill Knopp Leicestershire Constabulary<br />Joy Marsden Joy Marsden Training & Development<br />Simon Parker Leicester Libraries & Citizens' Eye<br />
    57. 57. Sharon Bown<br />Countesthorpe Cluster of Schools<br />
    58. 58. Ian Davies <br />
    59. 59. Everyone's doing it!!!<br />Influence<br />Diversity!<br />Frustration<br />World domination<br />
    60. 60. Inspector Bill Knopp <br />
    61. 61.
    62. 62.
    63. 63. Simon Parker <br />
    64. 64. Participant Panel<br />Sharon BownCountesthorpe Cluster of Schools<br />Ian Davies Photographer & Writer<br />Laura Horton Regional Equality & Diversity Partnership<br />Inspector Bill Knopp Leicestershire Constabulary<br />Joy Marsden Joy Marsden Training & Development<br />Simon Parker Leicester Libraries & Citizens' Eye<br />
    65. 65. Keynote<br />Andrea Saveri <br />'Amplified Leicester and the Resilience Imperative'<br />Introduced by<br />Professor Andrew Hugill<br />Director, Institute of Creative Technologies<br />De Montfort University<br />
    66. 66. Amplified Leicester and the Resilience Imperative<br />Andrea Saveri<br />Amplified Leicester Showcase, April 15, 2010<br />Phoenix Square Digital Media Centre <br />Leicestershire, UK<br />Saveri Consulting 2010<br />
    67. 67. Saveri Consulting 2010<br />A Call to Action<br />To develop flexible response capacities…<br />…for a new, complex problem space.<br />
    68. 68. Saveri Consulting 2010<br />Water <br />Global Consumption<br />Financial Crisis<br /><br /><br />
    69. 69. A Shift in Response Tools<br />Saveri Consulting 2010<br /><ul><li>Future
    70. 70. Pattern Based
    71. 71. Intuitive
    72. 72. Generative
    73. 73. Valid Solutions
    74. 74. Novel Practice
    75. 75. Past
    76. 76. Fact Based
    77. 77. Analytical
    78. 78. Reductionist
    79. 79. Reliable Solutions
    80. 80. Best Practice</li></li></ul><li>Amplified Communities Use social media……to generate new patterns, reconfigure, and learn. <br />Saveri Consulting 2010<br />
    81. 81. A Culture of ResilienceNetwork PowerDesign CapitalTransformation Outlook<br />Saveri Consulting 2010<br />
    82. 82. Network PowerAbility to use social media to coordinate people, resources, and information to catalyze group action.<br />Saveri Consulting 2010<br />
    83. 83. Sources of Power<br />Transactions<br />Content<br />Facilitation<br />Saveri Consulting 2010<br />
    84. 84. Design CapitalPractices and relationships that enable human-focused, system-wide problem solving.<br />Saveri Consulting 2010<br />
    85. 85. Saveri Consulting 2010<br />Prototyping<br />Empathy<br /><br />
    86. 86. Transformation OutlookA growth mindset for engaging with change and a mythology of interdependence.<br />Saveri Consulting 2010<br />
    87. 87. Mindsets Frame Interpretation Carol Dweck – Stanford University<br />Saveri Consulting 2010<br />Fixed<br />Growth<br /><ul><li> Talents & abilities carved in stone
    88. 88. Proving oneself
    89. 89. Shun resources
    90. 90. Outcomes
    91. 91. Talents & abilities cultivated over time
    92. 92. Improving oneself
    93. 93. Open to resources
    94. 94. Process, effort</li></li></ul><li>Failure: An Action not Identity<br />Saveri Consulting 2010<br />A way to structure resources, options, new relationships<br />Feedback on how/what not who<br /><br />
    95. 95. Reveal the work of change<br />Saveri Consulting 2010<br /><ul><li> Reward & honor effort and process
    96. 96. Adjust timeframe
    97. 97. Revise metrics of success
    98. 98. new connections, resources, assets</li></li></ul><li>A Mythology of Interdependence<br />“Myths struggle to catch up with our reality.” Paul Saffo<br /> <br />Saveri Consulting 2010<br />
    99. 99. Role for Social Media<br />Saveri Consulting 2010<br /><ul><li> Make transformation visible</li></ul>- map projects, partners, networks <br /><ul><li> Reveal the process: wikis, blogs
    100. 100. Open for feedback
    101. 101. Narrate interdependence</li></li></ul><li>Amplified Leicester 2010<br />Saveri Consulting 2010<br /><ul><li>Empowered groups
    102. 102. Community-based prototyping
    103. 103. Visible process
    104. 104. Tuning an outlook
    105. 105. Stories of collaboration</li></li></ul><li>Plenary<br />Chaired by Ross Grant, Leicester City Councillor<br />Thilo Boeck, Senior Research Fellow, Centre for Social Action, DMU<br />Toby Moores, Amplified & CEO Sleepydog Ltd<br />Vijay Singh Riyait, Sikh Geek & CEO iQubed<br />Sue Thomas, Professor of New Media, IOCT & Humanities, DMU<br />
    106. 106. Thanks to....<br />NESTA<br />The team: Thilo Boeck, RavinderKaur, Ash Brown, Lisa McNicoll & BhartiMistry<br />Phoenix Square<br />The Advisory Group<br />The Amplifiers – Josie Fraser & Steve Lawson<br />And, of course, the participants!<br />
    107. 107. Thank you for coming this afternoon.<br />We hope you have found our work to be informative and inspiring.<br />Please join us now for drinks and canapes in the Screen Lounge<br />