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Social Media Landscape

Social Media Landscape



Presented on 03/29/2011 at Fleming College by Sue Sutcliffe, The Web Coach

Presented on 03/29/2011 at Fleming College by Sue Sutcliffe, The Web Coach



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    Social Media Landscape Social Media Landscape Presentation Transcript

    • Social Media Marketing Page 04/14/11 (c)1993-2011 aWEBthatWORKS
    • 70% of Canadians Use Social Media
      • Average Canadian internet user spends 43.5 hrs/month online
      • 58% of Canadians blog
        • 74% blog personally
        • 57% blog for work
        • 35% blog for both
      • Social networks & blogs are 4 th most popular activity -- beating email!
      • 61% of businesses track their online reputation
    • Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • Blending technology & social interaction for the co-creation of value
      • SOCIAL the interaction of the individual and the group
      • MEDIA
      • channels or tools used to  store  and deliver  information  or data
      • NETWORKING the exchange of information or services among individuals, groups, or institutions; specifically , the cultivation of productive relationships for employment or business
      Page 04/14/11 (c)1993-2008 aWEBthatWORKS
      • Search engine friendly
      • Encourages conversation and feedback
      • Easy content management
      • People can subscribe using RSS feed
      • Makes it easy to share the content
      • Do your own surveys and client research
      • Short for web log
      • Social media platform
      • A website (or part of a website) where you write/post stuff on an ongoing basis
      • Like a journal, but interactive, sorted chronologically and often utilizes media
      Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • Facebook
      • Social networking site that allows you to add friends, send messages, and create:
        • A personal profile
        • Business fan pages
        • Groups
      • >500 million regular users worldwide.
      • >250 million users log in once a day
      • If Facebook was a country, it would be the 3rd largest (behind India & China) -- almost twice the size of USA!
      Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • Linked In
      • LinkedIn is a social networking site for professionals
      • Top benefits:
        • Grows your database & reach immediately
        • Networking groups for everything
        • Highlights your creds
        • Positions you as expert
        • Top ranking on search
      • Largest professional network in the world >100 million members >200 countries.
      • Gaining by a million users per week
        • All fortune 500 companies are on
      • Affluent users:
        • 38% users earn >$100K
        • 31% users earn $60-100K
      Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • You Tube
      • Video hosting and sharing website launched in 2005
      • Social features include ratings, comments and the option to subscribe
      • Did you know that online video ads are now out-performing TV commercials?
      • 2 billion views per day
      • 490 million unique users per month
      • 24 hours of content is uploaded every second
      • The second largest search engine, after Google
      Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • Twitter
      • Twitter is a social networking and micro blogging service that allows you to send 140 character tweets
      • Your tweets are displayed on your profile page and the home page of each of your followers
      • >200 million users worldwide. If Twitter was country it would be 5th largest country – bigger than Brazil!
      • >150 million tweets sent per day
      • 47% of Canadians use Twitter
      • Majority of users are 19 – 25 years of age
      Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • Where else? Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • 7 Reasons You Need Social Media
      • Serve more people more efficiently
      • Generate word of mouth buzz
      • Stay ahead of your competition
      • Improve search engine results
      • Collect endorsements
      • Connect with new people you need to succeed
      • Connect with your sphere more frequently and increase:
          • Retention
          • Referrals
          • Exposure
      Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • 3 Reasons You Don’t Need Social Media
      • You can’t handle more business
      • You don’t care about your online reputation
      • You have unaddressed concerns about:
          • Addiction
          • Privacy
          • Security
      Page 04/14/11 (c)1993-2008 aWEBthatWORKS
      • Charlie Sheen sets world record on Twitter
      • Gained 1 million fans in just 25 hours and 17 minutes
      Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • 04/14/11 (c)1993-2009 aWEBthatWORKS The Crème Brulee Man
      • San Francisco man tweets the daily location of his Crème Brulee Cart for customers
      • It’s the only way you can find the cart’s location
      • Solicits and receives feedback on flavours and location
      • 220+ reviews on Yelp!
      • Amassed over 12,000 followers in less than a year!
    • Starbucks
      • Has one of the best social media strategies out there
        • Free WiFi
        • Coupon for free pastry with coffee
      • >1 million Twitter followers
      • Went from 200,000 Facebook fans to 3.5 million fans in 2 months
      • Now 20 million Facebook fans
      Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • Red Bull Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • 04/14/11 (c)1993-2009 aWEBthatWORKS SteelMaster
      • Seemed like an unusual business to succeed in social media, but…
        • Sharing photos and other content on Facebook opened up a vast new market
        • CEO: “Chicken farmers and woodworkers don’t typically think to use steel buildings, but when friends and colleagues share pictures of their SteelMaster buildings on Twitter and Facebook, [they] become interested.”
    • Liberty Bay Books
      • Promotes book signings and in-store events
      • shares views, ideas and conversation with customers and authors who visit her store
      • growth in sales
      • growth in genuine connections with her customers
      Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • Art of Transition Page 04/14/11 (c)1993-2008 aWEBthatWORKS
    • www. TheWebCoach .ca sue@ aWEBthatWORKS .com 1 (800) 579-9253 Sue Sutcliffe Page 04/14/11 (c)1993-2008 aWEBthatWORKS