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Social Media Landscape

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Presented on 03/29/2011 at Fleming College by Sue Sutcliffe, The Web Coach

Presented on 03/29/2011 at Fleming College by Sue Sutcliffe, The Web Coach

Published in: Technology, Business
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  • 1. Social Media Marketing Page 04/14/11 (c)1993-2011 aWEBthatWORKS
  • 2. 70% of Canadians Use Social Media
    • Average Canadian internet user spends 43.5 hrs/month online
    • 58% of Canadians blog
      • 74% blog personally
      • 57% blog for work
      • 35% blog for both
    • Social networks & blogs are 4 th most popular activity -- beating email!
    • 61% of businesses track their online reputation
  • 3. Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 4. Blending technology & social interaction for the co-creation of value
    • SOCIAL the interaction of the individual and the group
    • MEDIA
    • channels or tools used to  store  and deliver  information  or data
    • NETWORKING the exchange of information or services among individuals, groups, or institutions; specifically , the cultivation of productive relationships for employment or business
    Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 5.
    • Search engine friendly
    • Encourages conversation and feedback
    • Easy content management
    • People can subscribe using RSS feed
    • Makes it easy to share the content
    • Do your own surveys and client research
    • Short for web log
    • Social media platform
    • A website (or part of a website) where you write/post stuff on an ongoing basis
    • Like a journal, but interactive, sorted chronologically and often utilizes media
    Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 6. Facebook
    • Social networking site that allows you to add friends, send messages, and create:
      • A personal profile
      • Business fan pages
      • Groups
    • >500 million regular users worldwide.
    • >250 million users log in once a day
    • If Facebook was a country, it would be the 3rd largest (behind India & China) -- almost twice the size of USA!
    Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 7. Linked In
    • LinkedIn is a social networking site for professionals
    • Top benefits:
      • Grows your database & reach immediately
      • Networking groups for everything
      • Highlights your creds
      • Positions you as expert
      • Top ranking on search
    • Largest professional network in the world >100 million members >200 countries.
    • Gaining by a million users per week
      • All fortune 500 companies are on
    • Affluent users:
      • 38% users earn >$100K
      • 31% users earn $60-100K
    Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 8. You Tube
    • Video hosting and sharing website launched in 2005
    • Social features include ratings, comments and the option to subscribe
    • Did you know that online video ads are now out-performing TV commercials?
    • 2 billion views per day
    • 490 million unique users per month
    • 24 hours of content is uploaded every second
    • The second largest search engine, after Google
    Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 9. Twitter
    • Twitter is a social networking and micro blogging service that allows you to send 140 character tweets
    • Your tweets are displayed on your profile page and the home page of each of your followers
    • >200 million users worldwide. If Twitter was country it would be 5th largest country – bigger than Brazil!
    • >150 million tweets sent per day
    • 47% of Canadians use Twitter
    • Majority of users are 19 – 25 years of age
    Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 10. Where else? Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 11. 7 Reasons You Need Social Media
    • Serve more people more efficiently
    • Generate word of mouth buzz
    • Stay ahead of your competition
    • Improve search engine results
    • Collect endorsements
    • Connect with new people you need to succeed
    • Connect with your sphere more frequently and increase:
        • Retention
        • Referrals
        • Exposure
    Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 12. 3 Reasons You Don’t Need Social Media
    • You can’t handle more business
    • You don’t care about your online reputation
    • You have unaddressed concerns about:
        • Addiction
        • Privacy
        • Security
    Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 13.
    • Charlie Sheen sets world record on Twitter
    • Gained 1 million fans in just 25 hours and 17 minutes
    Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 14. 04/14/11 (c)1993-2009 aWEBthatWORKS The Crème Brulee Man
    • San Francisco man tweets the daily location of his Crème Brulee Cart for customers
    • It’s the only way you can find the cart’s location
    • Solicits and receives feedback on flavours and location
    • 220+ reviews on Yelp!
    • Amassed over 12,000 followers in less than a year!
  • 15. Starbucks
    • Has one of the best social media strategies out there
      • Free WiFi
      • Coupon for free pastry with coffee
    • >1 million Twitter followers
    • Went from 200,000 Facebook fans to 3.5 million fans in 2 months
    • Now 20 million Facebook fans
    Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 16. Red Bull Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 17. 04/14/11 (c)1993-2009 aWEBthatWORKS SteelMaster
    • Seemed like an unusual business to succeed in social media, but…
      • Sharing photos and other content on Facebook opened up a vast new market
      • CEO: “Chicken farmers and woodworkers don’t typically think to use steel buildings, but when friends and colleagues share pictures of their SteelMaster buildings on Twitter and Facebook, [they] become interested.”
  • 18. Liberty Bay Books
    • Promotes book signings and in-store events
    • shares views, ideas and conversation with customers and authors who visit her store
    • growth in sales
    • growth in genuine connections with her customers
    Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 19. Art of Transition Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  • 20. www. TheWebCoach .ca sue@ aWEBthatWORKS .com 1 (800) 579-9253 Sue Sutcliffe Page 04/14/11 (c)1993-2008 aWEBthatWORKS

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