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Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
Using Social media in Government
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Using Social media in Government

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How to get started using social media in government agencies.

How to get started using social media in government agencies.

Published in: Business, Technology
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  • 1. Social Media in Government: Maximize Communication Carmine Media | Social Media and web design consultation
  • 2.  
  • 3.
    • More than 700 million active users
    • Average user creates 90 pieces of content each month
    • Average user is connected to 80 community pages, groups and events
    • More than 150 million active users accessing through mobile device.
    Facebook.com/press Carmine Media | Social Media and web design consultation
  • 4.
    • More than 100 million users
    • 300,000 signing up per day
    • 55 million tweets per day
    • 600 million searches per day
    • Busiest from 9-5 M-F
    Huffington Post/Ohio Farm Bureau Carmine Media | Social Media and web design consultation
  • 5. Interactivity Carmine Media | Social Media and web design consultation
  • 6. Chaos!!!!
  • 7. Embrace the Chaos
    • Complaints
    • Praise
    • Customer Service
    Hunt, T. The Whuffie Factor Carmine Media | Social Media and web design consultation
  • 8.
    • Social Media is about relationships
    • Partnerships with stakeholders
    • Conversations
    Relationships Carmine Media | Social Media and web design consultation
  • 9. Government 2.0. Where do we start?
    • Who is your audience?
    • Where is your audience?
    • What are you planning to communicate?
    • Which tool or tools are the best medium for this type of communication?
    • Who will be responsible for posting?
    Carmine Media | Social Media and web design consultation
  • 10. What should be on your page
    • Examples include:
    • Meeting agendas
    • Community events
    • Crisis notifications
    • Program highlights
    Carmine Media | Social Media and web design consultation
  • 11. Top Five Pieces of Information
    • Your organization’s name
    • Your website address
    • Your physical address and phone number
    • Your function/mission statement
    • Your logo
    Carmine Media | Social Media and web design consultation
  • 12. Setting up Twitter and Facebook Bios
  • 13. Do
    • Give followers interesting information
    • Tell compelling stories about your services or accomplishments
    • Make sure your use of social media fits into your overall communications strategy.
    • Promote your events and services
    • Respond quickly to posts
    Carmine Media | Social Media and web design consultation
  • 14.
    • Stop being important and start being interesting
          • Michael Hirshorn, Atlantic Monthly
  • 15. Don’t
    • Go more than a couple days without posting.
    • Incessantly talk about yourself. Retweet articles and other agency events.
    • Be afraid to address negative comments.
    • Delete negative posts unless they are against policies, inflammatory or otherwise offensive to the public.
    Carmine Media | Social Media and web design consultation
  • 16. Best Practices in Security
    • All posts are searchable and public record
    • Full disclosure
    • Use a strong password
    Carmine Media | Social Media and web design consultation
  • 17. Security
    • Train all social media users on what can be shared
    • Spear Phishing
    • Social Engineering
    Carmine Media | Social Media and web design consultation
  • 18. Connect with your Community
    • Boston
    • State of Ohio
    • Monroe County, NY
    Carmine Media | Social Media and web design consultation
  • 19.
    • Who Should be in Control of your Social Media Pages?
  • 20. Strategies for cross-connecting your social media pages
    • Put your @twitter name on in your Facebook profile and on your website.
    • Link to your Facebook account and/or your blog from your Twitter bio and your website.
    • Put your website on each of your social media accounts
    • Add your social media accounts to your email signature and business cards.
  • 21. References
    • http://www.records.ncdcr.gov/guides/bestpractices_socialmedia_local_2010412.pdf
    • http://www.cio.gov/Documents/Guidelines_for_Secure_Use_Social_Media_v01-0.pdf
    • www.facebook.com/government
    • https:// www.facebook.com/terms_pages_gov.php
  • 22. Questions? Connect with me!
    • Twitter : @suereynolds
    • Web : Carminemedia.com
    • Facebook : /carminemedia
    • LinkedIn : suesreynolds
    Carmine Media | Social Media and web design consultation

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