Using Social media in Government

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How to get started using social media in government agencies.

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Using Social media in Government

  1. 1. Social Media in Government: Maximize Communication Carmine Media | Social Media and web design consultation
  2. 3. <ul><li>More than 700 million active users </li></ul><ul><li>Average user creates 90 pieces of content each month </li></ul><ul><li>Average user is connected to 80 community pages, groups and events </li></ul><ul><li>More than 150 million active users accessing through mobile device. </li></ul>Facebook.com/press Carmine Media | Social Media and web design consultation
  3. 4. <ul><li>More than 100 million users </li></ul><ul><li>300,000 signing up per day </li></ul><ul><li>55 million tweets per day </li></ul><ul><li>600 million searches per day </li></ul><ul><li>Busiest from 9-5 M-F </li></ul>Huffington Post/Ohio Farm Bureau Carmine Media | Social Media and web design consultation
  4. 5. Interactivity Carmine Media | Social Media and web design consultation
  5. 6. Chaos!!!!
  6. 7. Embrace the Chaos <ul><li>Complaints </li></ul><ul><li>Praise </li></ul><ul><li>Customer Service </li></ul>Hunt, T. The Whuffie Factor Carmine Media | Social Media and web design consultation
  7. 8. <ul><li>Social Media is about relationships </li></ul><ul><li>Partnerships with stakeholders </li></ul><ul><li>Conversations </li></ul>Relationships Carmine Media | Social Media and web design consultation
  8. 9. Government 2.0. Where do we start? <ul><li>Who is your audience? </li></ul><ul><li>Where is your audience? </li></ul><ul><li>What are you planning to communicate? </li></ul><ul><li>Which tool or tools are the best medium for this type of communication? </li></ul><ul><li>Who will be responsible for posting? </li></ul>Carmine Media | Social Media and web design consultation
  9. 10. What should be on your page <ul><li>Examples include: </li></ul><ul><li>Meeting agendas </li></ul><ul><li>Community events </li></ul><ul><li>Crisis notifications </li></ul><ul><li>Program highlights </li></ul>Carmine Media | Social Media and web design consultation
  10. 11. Top Five Pieces of Information <ul><li>Your organization’s name </li></ul><ul><li>Your website address </li></ul><ul><li>Your physical address and phone number </li></ul><ul><li>Your function/mission statement </li></ul><ul><li>Your logo </li></ul>Carmine Media | Social Media and web design consultation
  11. 12. Setting up Twitter and Facebook Bios
  12. 13. Do <ul><li>Give followers interesting information </li></ul><ul><li>Tell compelling stories about your services or accomplishments </li></ul><ul><li>Make sure your use of social media fits into your overall communications strategy. </li></ul><ul><li>Promote your events and services </li></ul><ul><li>Respond quickly to posts </li></ul>Carmine Media | Social Media and web design consultation
  13. 14. <ul><li>Stop being important and start being interesting </li></ul><ul><ul><ul><ul><li>Michael Hirshorn, Atlantic Monthly </li></ul></ul></ul></ul>
  14. 15. Don’t <ul><li>Go more than a couple days without posting. </li></ul><ul><li>Incessantly talk about yourself. Retweet articles and other agency events. </li></ul><ul><li>Be afraid to address negative comments. </li></ul><ul><li>Delete negative posts unless they are against policies, inflammatory or otherwise offensive to the public. </li></ul>Carmine Media | Social Media and web design consultation
  15. 16. Best Practices in Security <ul><li>All posts are searchable and public record </li></ul><ul><li>Full disclosure </li></ul><ul><li>Use a strong password </li></ul>Carmine Media | Social Media and web design consultation
  16. 17. Security <ul><li>Train all social media users on what can be shared </li></ul><ul><li>Spear Phishing </li></ul><ul><li>Social Engineering </li></ul>Carmine Media | Social Media and web design consultation
  17. 18. Connect with your Community <ul><li>Boston </li></ul><ul><li>State of Ohio </li></ul><ul><li>Monroe County, NY </li></ul>Carmine Media | Social Media and web design consultation
  18. 19. <ul><li>Who Should be in Control of your Social Media Pages? </li></ul>
  19. 20. Strategies for cross-connecting your social media pages <ul><li>Put your @twitter name on in your Facebook profile and on your website. </li></ul><ul><li>Link to your Facebook account and/or your blog from your Twitter bio and your website. </li></ul><ul><li>Put your website on each of your social media accounts </li></ul><ul><li>Add your social media accounts to your email signature and business cards. </li></ul>
  20. 21. References <ul><li>http://www.records.ncdcr.gov/guides/bestpractices_socialmedia_local_2010412.pdf </li></ul><ul><li>http://www.cio.gov/Documents/Guidelines_for_Secure_Use_Social_Media_v01-0.pdf </li></ul><ul><li>www.facebook.com/government </li></ul><ul><li>https:// www.facebook.com/terms_pages_gov.php </li></ul>
  21. 22. Questions? Connect with me! <ul><li>Twitter : @suereynolds </li></ul><ul><li>Web : Carminemedia.com </li></ul><ul><li>Facebook : /carminemedia </li></ul><ul><li>LinkedIn : suesreynolds </li></ul>Carmine Media | Social Media and web design consultation

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