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Transcript of "Using Pinterest for Business"
H ow Can Boost Your Brand & Increase TrafficCarmine Media | Blogging | Social Media | Web Marketing
Background• Lead SM Strategist R+L Carriers• Owner - Carmine Media• County Site Administrator
What started Pinterest?“We wanted to create a place where you can go toupload or collect things on the web and simplyorganize it the way you want to.”Evan SharpPinterest Designer and Co-Founder
Why is Pinterest Addicting?• Simple design• Content hoarding• Image takes center stage• Easy to use• Interest rather than relationship based
What Can I do on Pinterest?• Curate content• Share images• Bookmark articles and images• Organize what you love• Share pins on Facebook and Twitter• Comment on other pins• Follow other pinners• Follow other boards
Very Pintesting…• Average 1.36 million users daily• Over 1/5 Facebook connected users on daily• Majority are women – 68.2%• 28% have household income over $100k• Average time on site – 15.8 minutes• Third most visited social media site
How does Pinterest Work?• Interest boards• Pinners can follow one another• Upload images• Pin images directly from websites • Pinmarklet• Repin other people’s content
Is Pinterest Right for Your Brand?• Can you visually represent your brand?• Is your audience on Pinterest?• Is your website optimized for Pinterest?• Do you have someone that can create or manipulate images?
What can Pinterest do for My Business?• Drive traffic to your website• Interact with customers/leads• Increase awareness about your brand• Make your brand interesting
Developing a Strategy• Define your goals• Review your website• Consult with your web designer• Request an invite
Questions? Connect with me!Pinterest: Pinterest.com/carminemediaFacebook: facebook.com/carminemediaWeb: Carminemedia.comTwitter: @suereynolds Carmine Media | Blogging | Social Media | Web Marketing
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