Using Pinterest for BusinessPresentation Transcript
H ow Can Boost Your Brand & Increase TrafficCarmine Media | Blogging | Social Media | Web Marketing
Background• Lead SM Strategist R+L Carriers• Owner - Carmine Media• County Site Administrator
What started Pinterest?“We wanted to create a place where you can go toupload or collect things on the web and simplyorganize it the way you want to.”Evan SharpPinterest Designer and Co-Founder
Why is Pinterest Addicting?• Simple design• Content hoarding• Image takes center stage• Easy to use• Interest rather than relationship based
What Can I do on Pinterest?• Curate content• Share images• Bookmark articles and images• Organize what you love• Share pins on Facebook and Twitter• Comment on other pins• Follow other pinners• Follow other boards
More referral traffic than…• YouTube• Google+• LinkedIn• RedditCombined!
More referral traffic than…Twitter!
Very Pintesting…• Average 1.36 million users daily• Over 1/5 Facebook connected users on daily• Majority are women – 68.2%• 28% have household income over $100k• Average time on site – 15.8 minutes• Third most visited social media site
How does Pinterest Work?• Interest boards• Pinners can follow one another• Upload images• Pin images directly from websites • Pinmarklet• Repin other people’s content
Is Pinterest Right for Your Brand?• Can you visually represent your brand?• Is your audience on Pinterest?• Is your website optimized for Pinterest?• Do you have someone that can create or manipulate images?
What can Pinterest do for My Business?• Drive traffic to your website• Interact with customers/leads• Increase awareness about your brand• Make your brand interesting
Developing a Strategy• Define your goals• Review your website• Consult with your web designer• Request an invite
Request an Invite
Logging In• Facebook• Twitter• Email login
Profiles and Settings• Add your profile picture• Add links to social networks• Add keywords to your bio• The top three people you repin appear on the top right
Set Up Your Boards
Decide on Board Topics• Use fun titles• Include keywords• Industry Best Practices• Include a board for clients• Include a board for inspiration• Your HQ location• Humor
Choose a board cover
Types of Boards
How to Pin• Upload images from your computer• Add a pin directly from a URL• Use the Pin It Button from Pinterest.
Formatting Pins• Use creative titles• Focus on lifestyle• Use keywords• Tag others with @ symbol• Add prices to products• Credit your sources• Ask questions to encourage comments
Adding links to Uploads
Types of Pins• Images from your website/blog• Images from blogs you read• Images from customer sites• Photos• Infographics• Food and Fashion• Text slides• Videos
Industry Best Practices
Your HQ Location
Set up a Pinning Strategy• Topics• Photos• Video• Trusted feeds• OPC – Other People’s Content.
Housekeeping• Admin rights• Artwork• Etiquette• Do more than self promote
Collaborating• Group Boards
Building an Audience• Use the find friend option – Facebook – Twitter – Gmail – Yahoo• Follow pinners posting relevant content• Cross connect accounts• Add a Follow or Pin it button
Marketing Strategies• As a promotional tool• As a traffic driver• As a connection tool with other platforms• Hashtags• Commenting and @responsing
Copyright• TOS• Cite your source• Pin from original source• Create your own content!• Check before repinning• Avoid embed
Measure and Track• Google Analytics – tagged URLs – Direct traffic• Cross account engagement?• Repins• ReTweets
PinPals to Follow• Mashable• Whole Foods• R+L Carriers• Fast Company• Check out pinnerstofollow.com
Don’t Give Up• Regular posts• Leverage existing SM platforms• Spend the time• Relationships take time• Set aside time to follow new pinners• Pin daily