Pinterest for Brands


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Taking your Pinterest social media strategy to the next level. This is an intermediate level presentation on using Pinterest for marketing.

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  • Survey by Social Media Examiner revealed these top social media goals for 2011
  • Info tab – go through it with them Twitter bio – 160 characters Welcome tabs – iFrames Pagelever Tab Site
  • Pinterest for Brands

    1. 1. For BrandsSue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
    2. 2. Background• Corporate Social Media Strategist• Carmine Media owner• Business Insider Magazine blogger• Contributor to Business2CommunitySue Reynolds of Carmine Media | Blogging | Social Media | Web Marketing
    3. 3. What started Pinterest?“We wanted to create a place where you can go toupload or collect things on the web and simplyorganize it the way you want to.”Evan SharpPinterest Designer and Co-Founder
    4. 4. Why is Pinterest Addicting?• Simple design• Content hoarding• Image takescenter stage• Easy to use• Interest ratherthan relationshipbased
    5. 5. What Can We do onPinterest?• Curate content• Share images• Bookmark articles and images• Organize what you love• Share pins on Facebook and Twitter• Comment on other pins• Follow other pinners• Follow other boards
    6. 6. Pinterest Growth• Fastest of any social network• More than 25 million unique monthlyusers• Arguably overtaking Twitter• 2/3 users are over 35
    7. 7. Chart credit to:
    8. 8. How does Pinterest Work?• Interest boards• Pinners can follow one another• Upload images• Pin images directly from websites• Pinmarklet• Repin other people’s content
    9. 9. Is Pinterest Right for YourBrand?• Can you visually represent your brand?• Is your audience on Pinterest?• Is your website optimized for Pinterest?• Do you have someone that can create ormanipulate images?
    10. 10. What can Pinterest do forMy Business?• Drive traffic to your website• Interact with customers/leads• Increase awareness about your brand• Make your brand interesting
    11. 11. Developing a Strategy• Define your goals• Review your website• Consult with your web designer• Make a plan for future imagry
    12. 12. Convert your Account
    13. 13. Benefits of BusinessAccounts• Pin It buttons• Follow buttons• Board Widgets• Profile Widgets• Logos and Marketing guidelines• Website verification
    14. 14. Verify Website• Settings• Verify Website• HTML File or Meta Tag• Complete on Pinterest• verification
    15. 15. Buttons and Widgets• Profile Widget• Board Widget• Pin it button• Follow Button Pinterest Board widget
    16. 16. Wordpress Widgets• RSS Widget• Pinterest Badge• Pin it Button for Images• Follow Button• WP Pinner
    17. 17. Business TOS• Using Pinterest• Your Content• Tools for Site Owners• Copyright Policy• Security• Third party links, sites and services• Indemnity
    18. 18. Logos & MarketingGuidelines• Downloadable logos in .eps and.png• Logo guidelines• Allowable words & phrases• Marketing guidelines• Contest and Promotions• Aps and Naming Services• Merchandise
    19. 19. Pinterest’s New Look• Easier and faster navigation• Slightly larger pins• Access to Analytics• Some missing features
    20. 20. Formatting Pins• Use creative titles• Focus on lifestyle• Use keywords• Tag others with @ symbol• Add prices to products• Credit your sources• Ask questions to encourage comments
    21. 21. Pin Descriptions• Descriptions are indexed• Search for People, Boardsor Pins• Alt text automaticallydisplays
    22. 22. What Works• Host a live pinning event• Collaborate with other pinners• Ask questions, then pin answers on aPinterest Board• Humor Board• Company Culture Board• Best Practices Board
    23. 23. Company Culture• Your Headquarters• What You Do• Who You Are• Industry Best Practices
    24. 24. Industry Best Practices
    25. 25. Humor
    26. 26. Contests and Sweepstakes• Consult the TOS first• Ask users to create boards about yourbrand– Include a keyword so you can repin• Make a board for giveaways– Direct pins to landing pages with info• Random drawings of fans from repins• Best board contests – offer grand prize
    27. 27. Digitize your Catalog• Great potentialfor retail• Boost yourbrand image• Sharing• Polyvore
    28. 28. Case Study: JetsetterGoals•Cultivate BrandAdvocates•Empower toShare•Obtainactionablefeedback
    29. 29. Case Study: EtsyGoals•Inspiration•Showcase Brand•Increase sales•Use Insights
    30. 30. Case Study: OrganizedInteriorsGoals•Design ideas•Brand presence•Discover uniqueproducts
    31. 31. Housekeeping• Admin rights• Artwork• Etiquette• Do more than self promote
    32. 32. SEO• Optimize your page• Brand controlled search results• Brand friendly pins• Linkbuilding outreach• Descriptions are indexed
    33. 33. Copyright• TOS• Cite your source• Pin from original source• Create your own content!• Check before repinning• Avoid embed
    34. 34. Measure and Track• Google Analytics– tagged URLs– Direct traffic• Cross account engagement?• Repins• ReTweets• Pinterest Source Page
    35. 35. Analytics• Business accounts only• Website must be verified• Learn what your followers like• Track your pinning activity
    36. 36. Pay Attention• Pinned months ago• No website linked• Repins began3/31/13• Quickly took off• Created and linkedblog post and photoalbum
    37. 37. Pinterest Source Page
    38. 38. Brands Doing it Right• Mashable• Whole Foods• General Electric• Polyvore• Smithsonian• Pinterest CaseStudies
    39. 39. Don’t Give Up• Regular posts• Leverage existing SM platforms• Spend the time• Relationships take time• Set aside time to follow new pinners• Pin daily
    40. 40. References••••••••••••••••••
    41. 41. Sue Reynolds of Carmine Media | Blogging | Social Media | Web MarketingQuestions? Connect with me!Pinterest: /carminemediaFacebook: /carminemediaWeb: Carminemedia.comTwitter: @suereynoldsInstagram: carminemedia
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